Why You Should Work With a Domain Broker

Choosing a company name and branding your business is no easy task. Finding and buying a domain name is a whole new challenge.

A domain name has the power to bring a company to a new level of success by strengthening the business’s online presence. Additionally, a domain name can increase credibility, branding, improves SEO, improve trustworthiness with customers and so much more. The only con? Acquiring a domain name comes with some work.

That’s why you should work with a professional domain broker! Brokers can make the sale and/or acquisition process so much easier, and provide additional support during your business branding. Here are a few reasons why you should work with a domain broker.

What Does a Domain Broker Do?

Did you know there are over 350 million domain names registered on the internet? In the confusing world of domain names, it can feel impossible to find a domain that fits your business, at the price you want. This is where a domain broker comes in. 

Domain brokers are experts in everything domain names. Essentially, they are real estate agents, but on the Internet. They assist with the acquisition and selling of domain names, your virtual business address. 

There are two types of brokers; buyer brokers and seller brokers. A buyer broker represents you when you want to acquire a domain. A seller broker represents you when you want to sell a domain. However, many brokers can assist you with both buying and selling domains.

Why You Should Work With a Domain Broker 

So, why should you hire a domain broker? How do they make acquiring and selling domains easier? Here are just a few reasons. 

1. They Are The Experts

Simply put, no one knows the domain industry better than domain brokers.

No amount of research could educate you on acquiring or selling a domain better than a broker. Especially one that has been in the industry for years. They are the experts, they know the ins and outs of the complex industry. They have experience selling and buying domain names, a strong network, they understand the pricing, negotiating, and will have backup domain options in mind.

2. They Protect Your Privacy

The second advantage to hiring a domain broker is that your privacy is protected. Since a domain broker acts as the middle person between you the buyer and the seller, it allows your identity to be anonymous. If that is what you want. 

Why would you want your privacy to be protected?

Say you are a successful company looking for a new domain, or a company looking to rebrand. If you start searching for domains and reaching out to sellers yourself, your identity will be known. The seller could raise the price if they find out who you and your company are. Or, your inquiry on a new domain could reveal your  future business plans.

3. They Have a Strong Network

Brokers, especially those who have been in the industry for a long time, have a huge list of contacts. This includes the domain industry and beyond. 

An experienced broker with a large network opens the door to more options when you are searching for a domain. They will have contacts with other domain brokers, registrars and with past clients and companies they have previously worked with.  

4. They Handle Everything 

One of the best parts of hiring a domain broker is that they handle everything. Yes, everything.

When you hire a broker, they take on all the nitty gritty work that comes with acquiring, or selling, a domain. This includes the research to find the buyer or seller, communicating with the buyer or seller and the negotiation and contract. 

5. Broker’s Have Negotiation Experience

Broker’s handle everything. That includes negotiations. 

Negotiations are difficult, especially if you do not have any negotiation experience. A domain broker handles all of this for you. They can mediate any tension or disagreements on pricing. Additionally, you can trust that your domain broker is getting you a fair price for the domain. 

6. They Are Also Experts In Branding

In addition to being experts on domains, brokers are also very experienced in branding. 

Brokers can work with you to develop future business plans. Including naming your company, building your online presence, help with defensive registration, portfolio management and more. 

7. They Work For You

Finally, one of the best parts of hiring a domain broker is that they work for you. Only you!

They are there to help you through the acquisition or selling of a domain, branding, etc. They are the person you can ask questions to, the person to trust, the person to help you with branding, and anything else you need when it comes to building your online presence! 

Interested in Speaking With One of Our Domain Brokers?

Ready to acquire or sell a domain name? Contact one of our experienced domain brokers!

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com Featured in DN Journal

Since we launched in January 2020, our focus has been on our customers. Our goal is to help our clients be seen online when they buy a domain or sell a domain. Additionally, to be transparent throughout that process. 

Co-Founders Amanda Waltz and Jeffrey Gabriel spoke with Ron Jackson of Domain Name Journal to discuss Saw.com’s devotion to customer centricity, obstacles during past domain acquisitions and Saw.com’s new domain appraisal tool. 

Domain Name Journal

DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. Ron Jackson speaks with all leaders of the industry – domain brokers to corporate leaders to domain investors and developers. This week, DN Journal released, “How Fast Growing Saw.com Cuts Domain Sales & Acquisition Obstacles Down to Size”. 

The Saw.com Feature

This article covers the story of Saw.com from January of 2020 to the present. We dive into the many obstacles that come with domain acquisition and why we created a domain appraisal tool. And so much more. 

“All of these sales and really all of our work requires a real commitment to our process, which is how can we create the most value for our clients? How can we get them what they need in the most effective way for their company and stakeholders within their organization? What bring us the most satisfaction time and again is succeeding where others have not. As we all know, while what we do is NOT rocket science, it does require diligence and follow through. We are super proud of our work and the team we have both customer facing and behind the scenes making this all happen for our clients.”

Amanda Waltz and Jeffrey Gabriel

Read the rest of the article here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com’s Jeffrey Gabriel Attending ICANN 2022

As one of the top domain brokerages, we believe in the power of what a domain can do for a company. We were founded with the purpose of helping our clients be seen online – and we help clients buy a domain, sell a domain and protect a domain. None of this would be possible without ICANN. 

Saw.com is very happy to announce we will be attending the ICANN 74 Policy Forum 2022! Co-Founder and CEO, Jeffrey Gabriel, will be attending the forum from June 13-16 to represent our domain brokerage team. We love attending events like these so we can meet other passionate leaders in the domain industry. We hope to see you there!

What is ICANN?

ICANN, Internet Corporation for Assigned Names and Numbers, is a global nonprofit organization that oversees the network of unique identifiers that allow computers on the Internet to find one another. Founded in 1998, ICANN stands to promote competition and develop policies for the Internet’s unique identifiers. Additionally, to keep the Internet secure and stable. Due to ICANN’s role in the Internet naming system, ICANN does have a large impact on the evolution of the Internet. 

Some of the identifiers ICANN oversees are root servers, IP addresses, and the domain name system. An example of ICANN’s work in our daily lives would be when you type a web address into Google. Since that web address is unique to that person or business, you are immediately directed to that site. This would not be possible without ICANN. Since ICANN is who coordinates the unique identifiers to ensure the Internet is organized and efficient.  

ICANN 74 Policy Forum 2022

ICANN holds public meetings three times a year to “discuss progressing policy work, conducting outreach, exchanging best practices, negotiating business deals, and interacting with other members of the ICANN community, Board, and organization.” 

The forum is made up of various discussions, councils, workshops and networking events. From data protection to DNS abuse and laws and regulations in the European Union, all topics will be covered over the three day meeting. 

Each public meeting is in a different region of the world. This upcoming ICANN conference will be held in The Hague, Netherlands from June 13-16 at the World Forum. The location represents Europe, Middle East, and Africa (EMEA) region. This meeting will include both in person and virtual participation.

Registration closes on June 8th, sign up now. 

Speak With Jeffrey Gabriel At ICANN

Attending the ICANN forum also invites an opportunity to get to know others in the industry with the same passion for all things domains. Saw.com’s Jeffrey Gabriel will be attending this year and can not wait for the chance to meet with you. 

If you are attending ICANN 2022, email Buzz@Saw.com to set up a time to speak with Jeffrey!

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Common Mistakes New Business Owners Make

As a new business owner, you will make mistakes. Everyone does! It is all a part of the process of building a business from the ground up. There will be unplanned roadblocks, unexpected costs, and far far more. However, it is how you address these issues and bounce back from them that will show your character and strengthen your business.

How you deal with various challenges and mistakes will be the difference between owning a successful startup and a failed one. If you are wondering what some of the common mistakes of new business owners are, and how to avoid them, you came to the right place! 

Common Mistakes & How to Avoid Them

Here are the most common mistakes for new business owners, and how to avoid them.

Not Having a Plan

You can not rush the process when building a business. It is important to take the extra time to get organized and develop long and detailed plans. Yes, plans. Overall business plan, growth plan, financial plan, marketing plan, etc. 

Do your research by studying competitors and spaces in the market for a new product. Reflect on your own resources and expertise. Set goals for your company – What does your business look like 6 months down the road and 10 years down the road?

Trying to Get Rich Fast

Many business owners are eager to start making money, hoping to become rich overnight. Although this hunger for success is a great quality for an entrepreneur, being too eager can also hurt you in the long run. 

Building a business and becoming successful takes time, hard work, perseverance and even some luck. Never expect you will be making millions overnight. Be smart, be patient and with time your business, your business will be successful. 

Relying on Social Media

Social media is an excellent piece of technology today. However, it should never be relied on to build a business. When you put 100% of your business on social media accounts, guess who has control of your business? Yes, the social media companies. They will have control over who sees your products and when. 

What should you do instead? Buy a domain and build a company website. When you have a well designed website on a premium domain name, you will build credibility, marketability, and trustworthiness with your customers. Furthermore, you will have full control over SEO. 

Trying to Do It All

When you are a business owner, your business is your baby. Many entrepreneurs try to take care of every aspect of the business on their own. However, it is important as the leader of your business to be able to recognize the places where your skills are strongest and delegate the other tasks to your team.

Ensure your business is made up of people with strengths where your talents may be weaker. When you have a solid team of individuals working with you, you should trust them and believe in their expertise. This will create a strong, hard working team. 

Not Protecting Intellectual Property

Depending on the type of products you have, you could be eligible for copyright or patent protection. This could include music, software, art, etc. Additionally, your business name, logo, slogan may be eligible for state or federal trademark protection. 

As a business owner, you should consider keeping track of your intellectual property and take the necessary steps to protect it. This will prevent any legal problems in the future and prevent competitors from copying your brand and products.

AdultBlock and defensive registration are amazing ways to protect your domain name. AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. This service will block registrations for your name across all four adult-themed TLDs: .dotXXX, .dotADULT, .dotSEX, and .dotPORN.

Not Setting Goals

In addition to creating your business plan, you should also have set goals for your business.

Clear, measurable and attainable goals are something every business should have written out.  Goals help you and your team stay organized, on track and motivated. They also give you something to reach for each day. These goals can be small victories or huge goals for five years down the road. Whatever your goals are, just ensure they are measurable and realistic to your company. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

The Importance of Showing a Face Behind Your Business

It is 2022. We have access to technology with the power to connect one another, and it is time to take advantage of it. 

As a business owner, you should be utilizing this technology to strengthen your brand and connect with your customers. This is all a part of building your online presence and brand perception. Buy a domain that matches your brand and build up your social media content to assist with the marketing. As a business, it has become imperative that you show the faces that make up your amazing brand! Customers, and future customers, want to see it. Furthermore, your employees want to be a part of it. 


Here is our guide to the importance of showing a face behind your business and how to incorporate this into your marketing plans.

The Face Behind The Brand Matters

Why should you show the faces behind your business? Out of all the reasons, you should do it because it builds trust with customers. However, there are many other reasons why showing the face behind your brand matters.

Shows Your Brand is Relevant

When you prioritize showing behind the scenes and the faces behind your brand, it shows your business is relevant.

Your customers will notice. Keeping up with industry trends shows you are a modern business that meets the needs of customers and stands out from competitors by adapting to new trends.

Gives Your Brand a Personal Touch 

It is sometimes difficult to connect with a brand with no face or personal touch. Especially online. Customers prefer to engage with individuals, or businesses that add that authentic feel. 


Which is more trustworthy? A business website with a robot feel or an online business that displays photos of their founders, philanthropies and employee testimonials? 

Incorporating a human face, like your employees and the stories that make your company unique, will make your customers resonate with you and trust you. 

Shows Your Brand is Professional

In addition to giving your brand a personal touch, this also gives you an opportunity to show your professionalism. The face behind the brand gives customers a person to connect with, on a personal and professional level.

The faces behind your business are professionals, experts in their field. They understand what their customer needs and are dedicated to the customer experience. Ensure this professionalism and expertise shine through!

How To Show The Face Behind Your Business

Here are a few ways to incorporate showing the face behind the brand into your marketing plan! Remember, no business is the same – do what works for you and your brand.

Show The Behind the Scenes 

Customers today want to see everything, and they want to be a part of everything. Take customers behind the scenes on social media with lives or stories. Show how a product is made from start to finish. Or give customers a sneak peek of an upcoming product or announcement.

Any insider look you can give your customers will get them excited for what’s coming. Additionally, they will appreciate the transparency and insider look. It shows you have nothing to hide – and also gives you an opportunity to show you practice what you preach. 

For example, if you are a sustainable business and your behind the scenes shows you truly are making strides to protect the environment and be sustainable in the workplace – your customers will appreciate this. 

Strengthen Your “About Us”

Customers want to get to know your brand before they shop with you. So, tell them your story.

Ensure when they visit the “About Us” section of your website, it is updated and detailed. This section of your website should give customers a taste of who you are and why you do what you do. It is the perfect place for you to show the faces behind your business. Additionally, with the personal connection created through your about us page, it should encourage customers to explore other areas of your site and social media. 

  • Tell them your origin story – why did you start your business? 
  • Share photos of your founders and give a detailed background about them. 
  • Share photos and descriptions of your leadership team
  • Display your first product and why you felt it needed to be on the market
  • Encourage your customers to reach out to you, follow your social media and get to know you

Employee Posts and Takeovers

Employees are who makes your brand operate. 

Have them share their unique story with your customers. Allow them to take over your social media, or do an employee testimonial. This builds a company culture that celebrates one another, but also lets customers get to know your team on a personal level.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Sold: Comet.com

Comet.com was recently sold with the help of our team at Saw.com. This desirable, premium domain name is a huge addition to Comet. When you buy a domain, a short, one word, exact match, brandable domain name is the golden standard. And that is exactly what Comet got! This domain is sure to make Comet stand apart from other domains on the internet, and define the company as an industry leader.

Comet is a machine learning company specializing in self-hosted and cloud-based platforms. Allowing data scientists to compare, explain and track models. Their goal is to help companies drive business impacts using AI while improving productivity, collaboration and visibility across teams.

Securing the .Com

Currently branded on Comet.ml, Comet was approached by our team about upgrading to Comet.com. Additionally, what that would do for their continued expansion. To open the conversation, our team provided a consultative approach to learning more about their business, customers, prospects, etc. Using the valuable information gained through the CEO and Corporate Counsel, Kris Hou, led him in the direction of recommending the .com upgrade. 

It was clear to him after listening to the companies concerns that they would benefit from acquiring Comet.com. If they were to succeed, this asset would help drive their continued expansion.

Kris and Corporate Counsel discussed the relevant trademark protection considerations as well as the SEO and marketing benefits. Additionally, the elevated trust .com domains convey in discussion with future investors and also prospective customers. After this discussion, Comet’s Counsel and CEO brought the option to the Board of Directors. They decided they had to give it a go based on the intellectual property and trademark considerations alone. 

Comet agreed that upgrading to the .com was an important move for their company and investors. So, they hired our team and we got to work to see if there was a deal to be done! 

The Acquisition

We contacted the current owner and explained that he had a company interested in taking over the name. The .com was not currently active from a public point of view, and we soon learned that the .com domain was indeed used for an internal intranet/client portal. It was a key tool for the current owners, and if we were able to come to the right financial considerations we would also have to “untangle” the domain from one commercial use to the next. This would have to been taken into the considerations and be worked through as the portal currently supported over 700 clients as an integral part of their business.

The current owner advised that they had been approached twice in recent months with six figure offers. So, the price offered would need to be well above those offers for their board of directors to consider parting ways with the asset. Comet.ml were made aware of this and advised Kris of their best price for the domain.

Kris gave this price to the current owners and even though one of the other parties had been back in touch and offered higher than this, the current owner decided to work a deal with us. We were willing to actively speak over video conference calls adding an extra level of trust and legitimacy to our process. This is what swayed it for the owners of Comet.com. The personal touch meant a lot to them, and ultimately clinched the deal.

Securing Comet.com

The current owners asked for a thirty day frame to migrate their internal systems to another domain and for Comet.ml to start a payment plan. However, when the company lawyers got involved to move things along the deal was done in just two weeks with the help of Amanda and Jeff of Saw.com to facilitate a contract that was effective and agreeable for all parties. This included one payment via escrow.com. Once all data was migrated within not only on budget, but also under the deadline…fast tracked to two weeks!

Both companies walked away very happy with their expectations exceeded. Both the buyer and seller were very accommodating throughout, making the transaction smooth and a big win for both sides.

Exact Match Domains

“Our team loves working with companies who understand the importance of not only having TM for their brand, but also are serious when securing their .com domains. The combination becomes a winning strategy digital trust and legitimacy for online commercial use.”

Amanda Waltz, Co-Founder of Saw.com

It is increasingly important for early stage companies to acquire their exact match domain name for their brand. Following this path is one of the best ways to ensure their brand is protected with a competitive edge while keeping up with SEO and digital marketing consideration for the future of their brand online. 

If you have been trying to acquire a domain, or other IP asset and have come up empty, why not give our team a try, you have nothing to lose and so much to gain! 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Do I Still Need a .com TLD For My Business?

When looking to buy a domain for your business, you have two difficult decisions to make. 

First you need to choose the right domain. A domain is the word that users type into a search engine in order to find a website. Essentially, your digital street address. 

Second, you need to choose a domain extension to go with your domain. A domain extension is the combination of characters following the domain and period. 

With millions of domain and domain extension combinations, how do you choose what is best for you and your business? Today we discuss different types of domain extensions, TLD’s and if you still need a .com TLD for your business in 2022.

What is a TLD?

A TLD, or top level domain, is the second part of a domain name. They are sometimes also called domain extensions or domain endings. 

 There are exactly 1,532 different TLD’s to choose from according to ICANN. Just about any word you could use as the TLD for your business. No really, some registered TLD’s are .yoga, .biz, .info, .club, etc. However, the most common TLD in the world is .com, about 53.3% of domain names registered include .com. 

Other very popular TLD’s are .gov, .net, .edu, and .org. Another popular option are country code top level domains, or ccTLD’s, such as .uk (United Kingdom), .ca (Canada), .de (Germany), .us (United States), etc.

Why is .COM So Popular?

The .com was introduced way back in 1985, originally intended for commercial websites. It was one of the first set of top-level domains introduced, along with .edu, .gov, .mil, .org and .arpa. When the majority of the public began using the Internet, the .com had already been established as the go-to standard of what a domain name should be. 

Now, nearly 40 years later, there are over 160 million .com domains registered around the world!

.COM vs. Other TLD’s

When it comes down to choosing a domain for your business, you need to weigh all of your options. You need to choose a domain that fits your budget, your business, will attract your target audience and help with SEO. 

That said, there is a difference between owning a .COM domain and another TLD or domain extension.

The most important factor in choosing is probably your target audience. Are they tech savvy individuals who are familiar with and appreciate various domain extensions? Or, are they the general public who might interpret a different domain extension as untrustworthy? You need to consider your target audience and specific industry and determine what domain would be best to cater to their needs. For example, if you were a photographer looking for a domain name JeffreyGabriel.com would not really convey your brand to users. However, JeffreyGabriel.photos, or JeffreyPhotos.com, would. It depends on your industry and what your audience is looking for. 

Some factors to keep in mind when choosing a domain name and domain extensions:

  • Memorability – How likely is it that users will remember your website and be able to type it in later or recite it to others? How can you make it easier for your target audience to remember? 
  • Length & Spelling – The shorter and easier your domain is to spell, the easier it is for users to remember. 
  • Brandability – Are you looking for an exact match domain name for your brand? Or a keyword domain to match your industry? 

Do I Still Need a .com TLD For My Business?

The simple answer to this question is no, you do not need a .com TLD for your business to be successful. However, there are many factors to be considered. 

There is cost, business goals, target audience, etc. when finding a domain name – it really depends what you want to achieve with the name. If you are a global company with hundreds of thousands of dollars to spend, a .com domain will solidify your status as a reputable company. If you are a smaller company looking to buy your first domain to slowly build an online presence, then a non .com TLD might be the better option for you to start! 

We understand choosing a domain name can be one of the most difficult parts of building a business. But, do not just settle on any domain or extension and rush the process. Take your time to choose the name, and domain extension, that is right for you. 

Ask Your Domain Broker

Domain brokers are there for you!

A domain brokers job is to help you understand all your options while acquiring or selling a domain – and to be transparent through the process. Through your domain choosing and branding to the acquisition process, brokers are there to answer all of your questions. If you are unsure about what domain extension to pair with your business, your domain broker can help give you options based on your business, budget, future goals, etc. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Let’s Talk About Brand Congruency

There are many factors that go into running a business, and even more to make that business successful. Huge contributors to the success of a business can be productivity, profit, retained customers, buying a domain and building a website, etc. However, one of the most important parts of making a business successful is brand congruencey. 

Brand congruence is what marries all the different aspects of your business into one synonymous experience for customers. Today we discuss what brand congruence is, why it is important for your business and how to achieve it.

What is Brand Congruency?

Brand congruencey is the harmony and consistency of your business. A strong brand ensures their mission – the why, how, when, with, who, what – is cohesive both internally and externally. Defining a clear voice in business builds company culture, creates brand personality and makes a better experience for both employees and customers. 

Brand congruence is an imperative step when running a business because of its power to attract and retain customers. 

The theory of brand congruence states that consumers have a favorable attitude towards brands that greatly match their self-concept. Meaning, customers favor brands that create products and have a brand voice that align with their beliefs, interests and needs.

When you take the time to create a strong brand congruence, you attract customers and build a relationship with them.

Why is Brand Congruency Important For a Business?

Today, shopping at a business is more than just walking into a store. Customers want an experience. They want to see and feel the brand that goes further than the storefront. Customers look for a brand with a unique personality and culture. Furthermore, they look for the experience a brand can give them through the storefront, website, social media, etc. This can all be achieved through brand congruencey.

Here is why brand congruencey is important for businesses:

Builds Relationship With Customers

Customers want to shop with a brand that gives them an experience, but also holds similar values and interests as them. A business with a clear mission and unique brand personality will attract and retain more customers. 

For example, if a customer values sustainability, they are more likely to shop with a business taking initiatives to be sustainable and eco friendly than one that is not.

Sets You Apart From Competitors

No two businesses are the same, each one has their own origin story, their own mission and brand. However, not all businesses have mastered brand congruence. Taking the time to not only build your brand but to ensure brand congruence across all areas of your business sets you apart. 

And, your customers will notice!

Builds a Better Brand Culture

When your brand mission is clear – you can feel it across all areas of your business. Your core values are evident though your employees, storefront, website, social media, etc. Because of this, your brand will develop a unique personality and culture that will attract future customers.

Avoid Brand Disconnect

The opposite of congruence is disconnect, unbalance, inconsistency, incompatibility.

When your brand core values do not align and your brand voice is not harmonious across your business storefront, social media, website, employees, etc. – there is a disconnect. Customers will be able to feel the disconnect.

How to Achieve Brand Congruencey

“We see more and more businesses understand the significance of their domain name as the front door to their company and that the domain reinforces the qualities of the company’s brand. I heard someone say once, “The start of the journey into a company online is their domain name.”

Brooke Hernandez, Saw.com

The first step to achieving brand congruence begins at the heart of your business. Your mission  – the why, how, when, who, with, what. 

  • Why did you start this business? Why are your core values important to your business?
  • How did you create this business?
  • When did you have this business idea and when did you start building on the idea?
  • Who was beside you?
  • With what resources did you start building your business?
  • What was the product? What was the dream?

When you have a sound answers to questions like these and you can properly convey this mission to both your employees and customers, you can start to build your brand congruence and further your brand culture.

Once you have made your core values clear, it is about enforcing them in all areas of your business. Ensuring your employees exemplify these values and create the right environment for customers. Creating initiatives and philanthropy. Listening to your customers and letting customers get involved, etc.

Just remember to always go back to why you started.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Words of Wisdom From Broker Brooke

As domain brokers, we often hear clients say that a domain name is out of their company’s budget. Let’s be honest, to buy a domain is no small price tag. We understand. However, domains now are essential to businesses – digital assets that assist in brand congruence. Obtaining these types of premium digital assets does take a certain level of funds.

BUT – there is a solution! 

I Am Talking About Payment Plans

Yes, payment plans!

When speaking with clients, they do not realize that a considerable number of sellers accept this. Many sellers understand that not every company wants to overextend its budget. Hence, they are willing to accept payments overtime to make the deal happen. 

I had one that just wrapped up recently. My client had no idea this was even a possibility! My client loved the domain, but the price tag was far beyond their cash budget. When I presented the solution of making payments over time, they were ecstatic and wanted to get an offer in front of the seller as quickly as possible. We were able to structure a deal that worked for both the seller and the buyer.

 $850K purchase price, 25% down as first payment, payments for a three-year term, and BAM, the deal is done! The company now has its ideal domain name! Additionally, the seller is involved in a term deal with no risk of losing the domain if the buyer should default. Why? Because we walk both parties through the negotiation, contract, and transfer process. Both parties walked away very happy with the transaction.

Ask Your Domain Broker

So, to all the startups, entrepreneurs, branding agencies, etc., please discuss your options with your domain broker instead of missing out on your perfect domain.

Our job as domain brokers is to help you understand all your options while acquiring or selling a domain and to be transparent through the process. Most sellers are willing to work out a solution to get a deal done, and it’s our job as brokers to navigate how it can be best done for you, our clients. 

If you are interested in selling or buying a domain, you can contact me at Brooke@Saw.com.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency through the entire process.

The Success of Women Owned Chief.com

Owning a premium domain has become more and more important for businesses in our digital era. To buy a domain is establishing your company in the online world, and opening yourself to new opportunities. Premium domains make businesses stand out against their competitors. While also improving credibility, trustworthiness, SEO, marketability, mobility and more. 

Chief understood this. Updating from their previous domain, JoinChief.com. They recently purchased Chief.com, an exact match premium domain name.   

What is Chief?

Chief is a private membership network for powerful women in leadership positions. Founded in 2019, Chief accepts memberships from women at the executive level of all backgrounds and experience, from Fortune 500 companies to startups. This membership comes with access to other women in the network, core group exercise, workshops, panels and other resources. The goal is to strengthen women’s leadership and the influence they have on those around them. 

Today, Chief has reached over 10,000 members and has secured over $140 million in funding. $100 million of which was a Series B round closed in March of 2022. 

Acquiring Chief.com

Acquiring an exact match domain name makes businesses more credible and more established online, making them stand separate from competitors and easier to find. Chief.com has the same trail blazing characteristics as the company who owns it. 

“Owning Chief.com early on has allowed Chief to build its planned network while signaling to its potential members that it is serious about helping with their professional development in the long term. The power of the Chief.com domain has likely accelerated the growth of this elite network.” 

James Iles, Domain Name Wire

Saw.com Co-Founder, Amanda Waltz, teamed up with fellow industry leading female domain broker Tessa Holcomb for the sale. 

Congratulations on all of your success, Chief! We love seeing businesses we have worked with doing amazing things. This is one incredible woman owned business. For more, visit Chief.com

“I’ve been with Chief since the beginning as a consultant to the Co-Founders leading strategy and execution of their domain acquisition. I knew then when they launched I had to be a part of the founding members here in Boston. One of the best decisions of my career! Wishing Lindsay, Carolyn and the Chief teams continued success breaking all the rules.”

Amanda Waltz, Saw.com Co-Founder

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.