Domain Appraisals, Made Easy

With the launch of Saw.com’s new appraisal tool we look at how such tools can help buyers and sellers alike understand the value of domain names. From selling a domain, inquiring about a domain or actively looking to buy a domain, the Saw.com tool is an innovative approach to domain appraisal. 

Many end users know about domain names on a basic level. They know what one is, they know who GoDaddy is, but most don’t know about the domain name aftermarket or the intrinsic value good domains have. When negotiating with an end user over the value of a domain name, appraisal tools can be key in showing these users how and why a domain has value. 

Pairing this with historic sales can really open peoples eyes to the value of domains and help negotiations move along. Since the end user now has a better understanding of why domain names have value beyond their registration fee.

Benefits of Appraisal Tools

From an investor point of view, appraisal tools help in a few ways. 

They can separate the wheat from the chaff when analyzing long lists of auctions and drops. Therefore, highlighting domain names that are worth investigating more. They can also provide a deep dive on a shortlist of names. For example, say you found 5 domain names ending today at auction. However, your budget allows you to concentrate on 2 or 3 of them. Using an appraisal tool can help you pick out key data points. This can be the difference between dismissing or pursuing a name. 

Some appraisal tools simply give a dollar amount. Whereas others show you, at least in part, how they got to that valuation. These data points can include TLDs registered, search volume, cost per click, trends and similar past sales, to name but a few. These metrics allow end users to see how a good domain could benefit their business in terms of reducing advertising budgets or getting free type-in traffic. For investors, these metrics show where the specific value lies in each domain. Depending on your business model, you can pick and choose domains that fit your style best.

How Saw.com’s Appraisal Tool Works

Using the example domain name, Unicorn.com, the Saw.com appraisal tool gives the following appraisal and breakdown:

The Breakdown

Unicorn.com | Estimated Value $ 1,780,000

The first section gives users information about the .com extension and it’s dominance
  • .COM has 5X more registrations than the next popular extension.
The next few sections analyze the SLD and detail it’s key benefits
  • This is a category defining domain name.
  • This domain is highly memorable and easy to spell. These factors increase the value.
  • This keyword is in such demand that it is registered in over 350 domain extensions.
  • Wow! The term Unicorn is searched around 165,000 times per month!
Next, the registrar is checked and the details of the domain are given
  • This domain is registered at a registrar for large corporations. Manual review is recommended.
The domain age had been confirmed and the value of this explained
  • The Unicorn.com domain has been registered for over 28 years. Similar domains of this age are very high in value.

Different domains will trigger different data points, but these are the main ones for a solid .com.

Appraisal Tools Show You The Value 

Another use for appraisal tools, for both end users and investors, is that they can provide insight into the potential value of such digital assets held within a business. This can be helpful for business valuations or when looking to sell, merge or partner with another business.

To summarize, different appraisal tools can value domains at wildly different prices. So, be sure to use one that shows why the domain has value. Additionally, pair that with historical, similar sales and the current climate to reach your own valuation.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Jeffrey Gabriel Featured on Domain Name Wire

At Saw.com, welove talking about everything domain names. Domain appraisal, how to sell a domain, protect a domain and how to buy a domain. 

Saw.com’s Jeffrey Gabriel was featured on Domain Name Wire with NameCorp’s Alan Dunn. The two domain brokers discuss the state of the domain industry, current trends, Web 3.0, NFTs, Crypto and GTLDs. 

Listen to the podcast, now live on Domain Name Wire. 

Domain Name Wire

Domain Name Wire is a news source centered on the domain industry, for people in the industry and beyond. Including domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies or anyone else interested in the industry.

The source is written by industry experts and edited by domain name industry analyst Andrew Allemann. Allemann has 25 years of experience in the industry. 

Jeffrey Gabriel on DNW Podcast

Saw.com’s Jeffrey Gabriel and NameCorp’s Alan Dunn discuss what they are seeing first hand in the industry. It is a podcast you won’t want to miss. 

Listen to “Domain Brokers Discuss The Market” here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com’s Jeffrey Gabriel Attending ICANN 2022

As one of the top domain brokerages, we believe in the power of what a domain can do for a company. We were founded with the purpose of helping our clients be seen online – and we help clients buy a domain, sell a domain and protect a domain. None of this would be possible without ICANN. 

Saw.com is very happy to announce we will be attending the ICANN 74 Policy Forum 2022! Co-Founder and CEO, Jeffrey Gabriel, will be attending the forum from June 13-16 to represent our domain brokerage team. We love attending events like these so we can meet other passionate leaders in the domain industry. We hope to see you there!

What is ICANN?

ICANN, Internet Corporation for Assigned Names and Numbers, is a global nonprofit organization that oversees the network of unique identifiers that allow computers on the Internet to find one another. Founded in 1998, ICANN stands to promote competition and develop policies for the Internet’s unique identifiers. Additionally, to keep the Internet secure and stable. Due to ICANN’s role in the Internet naming system, ICANN does have a large impact on the evolution of the Internet. 

Some of the identifiers ICANN oversees are root servers, IP addresses, and the domain name system. An example of ICANN’s work in our daily lives would be when you type a web address into Google. Since that web address is unique to that person or business, you are immediately directed to that site. This would not be possible without ICANN. Since ICANN is who coordinates the unique identifiers to ensure the Internet is organized and efficient.  

ICANN 74 Policy Forum 2022

ICANN holds public meetings three times a year to “discuss progressing policy work, conducting outreach, exchanging best practices, negotiating business deals, and interacting with other members of the ICANN community, Board, and organization.” 

The forum is made up of various discussions, councils, workshops and networking events. From data protection to DNS abuse and laws and regulations in the European Union, all topics will be covered over the three day meeting. 

Each public meeting is in a different region of the world. This upcoming ICANN conference will be held in The Hague, Netherlands from June 13-16 at the World Forum. The location represents Europe, Middle East, and Africa (EMEA) region. This meeting will include both in person and virtual participation.

Registration closes on June 8th, sign up now. 

Speak With Jeffrey Gabriel At ICANN

Attending the ICANN forum also invites an opportunity to get to know others in the industry with the same passion for all things domains. Saw.com’s Jeffrey Gabriel will be attending this year and can not wait for the chance to meet with you. 

If you are attending ICANN 2022, email Buzz@Saw.com to set up a time to speak with Jeffrey!

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Purchase a Domain That is Already Taken

You have started on a new venture, building a business or rebranding. Now it is time to buy a domain that will help you reach your business goals. 

There is only one problem. The domain you want is taken and registered by someone else. What do you do? You have two options. Either choose an alternative domain for your business or figure out a way to purchase the domain that is taken. If you are determined to acquire this domain, you have come to the right place. 

Today we will discuss step by step how to acquire an already registered domain. Additionally, why it is important to acquire the first choice .com domain. Here is the Saw.com guide to purchasing a domain name that is already taken. 

Purchasing a Domain That is Already Taken

Here is our step by step process:

1. See How the Domain is Being Used

The first step is to visit the domain. How is it being used? Is it a real website? Has it been updated in the past couple of  years?

If it is just a placeholder that is not being used as a website, you will most likely be able to acquire the domain. The owner will likely be willing to sell, and possibly at a lower price.

2. Find the Domain Owner

This can sometimes be a difficult part of the process. The first step is to conduct a “WHOIS” search. This will provide some information about the domain, such as:

  • When the domain was registered
  • Who registered the domain
  • When the domain expires

However, a WHOIS search does not always work. Some domain owners purchase privacy protection, which means their names and information will not come up when searched. In this case, you have to do more work to find the domain owner.

3. Come Up with a Budget

Before contacting the owner, you must determine a budget. Specifically, the highest offer you are willing to make. If you are unsure about your budget, use a domain appraisal service. Additionally, understand the factors that go into the price of a domain:

  • Length: 3-4 letter domains are usually the most expensive. 
  • Memorability: Easy to spell and memorable domains are usually more expensive. 
  • Brandability: Easily brandable to a business. 
  • Age: Generally, the longer a domain has been registered, the more it will cost.
  • Industry: Domains with popular industry keywords are more valuable because they tend to rank higher on search engines.

Once you have educated yourself on domain appraisal and have set a budget, you are ready to negotiate.

4. Contact the Owner

If your WHOIS search was successful, you have two options when contacting the domain owner. Either reaching out directly via email, or using a domain brokerage service to reach out to the owner on your behalf. 

If you reach out directly, send a polite email offering to purchase the domain name. Keep it brief with an introduction to who you are and maybe an initial offer. If you use a domain brokerage service like Saw.com, a broker will reach out to the owner and handle all communication and negotiation for you.

5. Negotiate

It is time to negotiate the best deal with the domain owner. This step includes more than the cost of the domain. It also includes terms of purchase, how the domain will be transferred, escrow and any other laws that apply to the sale. 

This can be complicated to do alone. We suggest hiring an attorney to make the process smoother, and ensure you are protected.

Do Not Purchase a Different TLD Domain

Sometimes, when businesses can not acquire their first choice .com domain, they choose a different top-level domain (TLD). Why? It is the same domain root, with a cheaper TLD than a .com. The strategy seems to make sense! But, it can hurt you in the future. 

When customers conduct a Google search to find a business, the default is .com. Going with a different TLD, like .net, .biz, .org etc. can make it harder for these customers to find you. Especially if there is the same exact domain registered with a .com already.

Additionally, this could cause legal trouble with the domain owner of the .com. We suggest investing up front in your first choice domain to get the .com you want. If that does not fit your budget, choose a new domain name. 

Ready to Acquire a Domain Name?

Interested in acquiring a premium domain name for your business? Do you want guidance while building your business? Contact our domain brokerage for a free consultation!

Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!

It’s Time to Invest in a Premium Domain

Have you been going back and forth on whether to invest in your dream domain name for your business? This is your sign to make the jump.

We understand, big investments are scary. Especially for a small business owner. But investing in a strong, premium domain name for your business is a risk worth taking. Domain names are essential to building your online presence as a legitimate business. They also bring countless other benefits to your business, your brand and your customers. 

Today we are going to discuss why you should buy a domain name for your business. Specifically, a premium domain name. Additionally, the benefits that a premium domain name will bring.

What is a Premium Domain Name?

Before we dive into all the benefits a domain name brings a small business – what exactly is a premium domain?

A domain name is your digital web address. Essentially, your street address but online! It is what people type into their browser when they want to find your website. Your domain name is unique to you, once you purchase it and register it – it is yours – you just need to renew it each year.

A premium domain is a short, keyword rich and brandable TLD domain name. A TLD is a top-level domain extension,a .com, .net, .gov, .org, etc. Premium domains hold high value and because of this, usually come with a high price tag. An example of a premium domain name is Cars.com. It is short, easy to spell, has a .com extension, and clearly identifies the industry this company is in. 

Why Invest in a Premium Domain?

We understand the high price tag is scary. Premium domains are the most expensive because they are the most desirable. However, paying the high initial upfront cost of the domain can end up saving you money down the road. 

Why? Because your domain will be so easy to find online, customers will find you accidentally. Additionally, you will have an automatic leg up over competitors with longer domain names. 

Credibility

People want to do business with sites that look welcoming and trustworthy. With a premium domain, you can establish yourself as a trustworthy business. You will be easy to find and your business looks legitimate.

Which would you trust, Cars.com or WeSellCars4U.com?

Cars.com is clearly a premium domain – there is a general understanding that it is rare and desirable. WeSellCars4U2.com might draw some red flags as a spam site. 

Brand Recognition

Branding is critical to the success of a business. A premium domain is not the end all be all of a business, but they can help build your brand. 

A premium domain like Cars.com immediately clarifies what industry the business is in and what they do. Furthermore, it is easy to spell and easy to remember. 

Saves Money

Yes, the upfront cost of a premium domain is high. However, since a premium domain is easy for customers to remember they play a huge role in reducing some costs over time. Why? 

  • People can easily remember it
  • Boosts word of mouth advertising
  • Increases searches
  • Increases chances to be found with virtual assistants like Siri
  • Improves SEO

Since it is easier for customers to find you online, you could end up saving time and resources.

Additionally, you could save money on offline marketing as well. If a customer sees your billboard or social media for two seconds, they will be able to remember it. 

Improves SEO

SEO alone is a reason to upgrade to a premium domain name. SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results. The most relevant and popular sites are what ranks higher on search engines. 

With a keyword or brandable domain, you are more likely to be remembered and ranked higher. 

Social Media Sharing

With a premium domain, you could also get the exact match social media handle. 

Additionally, when sharing your website on social media, you do not have to worry about your URL being cut off or shortened. 

Make it Easy for Your Customers

As a business, your priority is serving your customers. Do not make them jump through hoops to find your website. Not only is that more difficult for them, but they might just close out of the browser. 

Make it easy for customers to find you by investing in a short, easy to spell, brandable premium domain name. 

Ready to Invest in a Premium Domain?

Ready to invest in a premium domain name for your business? Want to know what your other options are? Contact our domain brokerage for a free consultation!

Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!

How are Domain Names Appraised?

Whether you own a domain or are looking to buy a domain, you will need to perform a domain appraisal. If you own an asset like a domain name, it is crucial to have an understanding of how domain pricing works and how to get your domain appraised. 

Understanding domain pricing as a domain owner and buyer can give you power during sales. Why? Having knowledge about domain pricing will ensure you do not settle and do not break the bank when buying or selling a domain. 

So, how are domain names appraised? What factors affect a domain appraisal? Let’s discuss. 

Domain Appraisals

Domain appraisals allow you to gather information on a domain name, like the estimated value and how it compares to other domains. Think of it like a home appraisal. When refinancing, buying or selling a home – you need your home appraised. A home appraisal looks at the location, square footage, age, collateral, condition, and comparable sales in the area of the house. Furthermore, a home appraiser calculates two values for the home: the fair market value of the property and replacement cost of the property.

How is this related to domain names?

There are a few different values that are calculated when appraising a domain, similar to appraising a home. Also, similar to home appraisals, there are certain factors and metrics used to determine a fair market value for domains. One difference between home and domain appraisals is that while home appraisers are always licensed professionals, anyone can appraise a domain.

Factors of a Domain Appraisal

When you are getting a domain name appraised, there are a few factors and metrics that will affect the price of the domain name. It is important to keep these in mind when choosing a domain name.

Top-Level Domain (TLD) vs other domains

There are a few different extensions that affect the value of a domain. There are top level domains ( .com, .net, .org, .biz, .edu and .gov). Country code top-level domains like (Germany, which is the second most-registered TLD next to .com), .co.uk (United Kingdom) and .ca (Canada). And generic top-level domain: Some examples are .agency, .ai, .email, .rentals. 

Usually, the more common an extension, the more valuable it will be. In almost every case, a .com is going to be more valuable than a .biz or .agency. However, this depends on the target audience for the domain. are certain circumstances when a country code extension or another generic extension might be preferable to a .com or other top-level domain.

Brandability

If the domain you are selling or looking to purchase is brandable – the price will be higher. These domains are typically non-keyword, general or made up words. Think Google, Pinterest, Uber, etc. 

Length

Usually, the shorter the domain, the more valuable.

Desired, premium domain names are short, easy to spell and easy to remember. Additionally, short domains help build company credibility. Would you trust ArtificalIntelligence123.com or AI.com? 

Industry

What industry is the domain connected with?

Depending on the industry, a domain could change in value. For example, NFT’s and cryptocurrency are growing in popularity, so a domain related to the industry is more desirable. 

Market Trends

When appraising, you can look at trends for many different situations. One easy way to find trends is to visit trends.google.com. It’s a search tool that shows you the number of searches for any term over time. From this data, you can discern the interest or demand for a domain name you might be looking to purchase. 

Spelling

Is the domain hard to spell? Easy to spell? 

Generally, the easier to spell the domain is, the more desirable and more expensive. This is because it is easier for customers to remember and find, and tell others about your company 

Domain Age

The age of the domain is another metric that has a huge effect on the price of the domain. If the domain was registered 30 years ago, it is most likely a highly desired domain compared to domains registered in the last year.

Comparable Sales

This metric is similar to appraising a home. You look for domains that are similar, more desirable or less desirable than your domain and find some middle ground. This allows you to get an idea of what the domain valuation market is like.

Interested in Speaking With One of Our Domain Brokers?

With these factors and metrics in mind, you can learn more about the industry and make informed decisions when appraising your domain. Whether you have a domain name in mind, or are looking for more information on a domain name –  Saw.com has you covered!

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. 

What Happens at a Domain Acquisition Consultation?

A domain name is your digital street address. Like the mailbox at the end of a driveway, it is how people find your business online. Furthermore, it is how you build your business reputation. When you own a premium domain name, it builds credibility, trustworthiness, SEO, marketability, branding and so much more. 

You have decided to buy a domain that you have had your eyes on for a while. Additionally, you have decided you need to get a professional domain broker involved. Now what? What exactly happens at a domain consultation? 

Saw.com Domain Acquisition Consultation

First, contact us regarding a domain acquisition – all we ask for is your name, contact information and a comment about what you are looking for. We will follow up with you via email shortly after!

Now that you have sent in a domain acquisition request – what exactly happens at a Saw.com domain acquisition consultation?

1. We Set a Budget

During our free consultation, we go over the basics of domain appraisals and what you can expect given your budget.

Come to our free consultation with a general price range in mind. This way, we can dive right in to discussing your different options. If you are unsure what your budget would be, one great domain appraisal tool is Estibot. However, just be aware Estibot typically gives lower estimates! 

Be aware that there are many factors that go into a domain’s valuation: length, memorability, spelling, age, industry, universality and similar domains. We will discuss domain valuation with you, but this is something to be aware of as you go into the meeting.

2. Visit the Domain

Once we have a targeted domain in mind, we visit the web domain name. We are checking to see how it is being used. If there is a business that relies on the domain, the valuation will increase significantly. 

However, if it is a dormant or placeholder domain, the valuation will probably be lower and the negotiation will be easier. 

3. Find the Owner of the Domain

We perform a WHOIS search, which provides some information about the domain, including:

  • Registration Date
  • Who registered the domain name
  • When the domain name expires
  • Its registrar

This information gives us a general background on the domain name. Additionally, it allows us to get the owner’s contact information. 

4. Contact the Owner of the Domain

Depending on what is found after performing the WHOIS search, we will determine the best method of finding and contacting the owner.

Be prepared that this can be a difficult part of the process. Some owners do not want to be found, and it takes an exceptional level of effort to locate them to get their attention. No matter the situation, we will come up with a plan to find the domain owner. 

5. Negotiate the Domain Cost

Once contact with the domain owner is made, and the response is received, it is time to negotiate. There are many terms beyond purchase price that go into domain name transactions.  

For example, how will you, the buyer, pay? Will the seller accept this? Who covers the fees to use a neutral third party that facilitates the transaction? How long will the transfer from the seller to the buyer take?

At Saw.com, we do not and will not miss any of them!

6. Purchase

Congratulations, your domain purchase is all set!

Next, we urge you to hire a licensed and insured escrow company. Multiple companies specialize in providing escrow services for domain purchase transactions. This is one of the best insurance policies you could have for your domain.

Contact the Saw.com Team

Buying a domain name can be scary – especially if you have never built a website before.

We pride ourselves in our transparency and passion to help you reach your goals. From the moment you contact us to when your domain has been required, we will work with you every step of the way. We want you to be seen online.

Interested in Speaking With One of Our Domain Brokers?

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. 

What Does a Domain Broker Do?

Domain names are the digital real estate of a company. They define brands, increase credibility, improve SEO and improve your business in so many more ways. A domain has the power to bring an individual or business to a new level of success by improving their brand online. Domain brokers are the people who help clients who want to acquire or sell these domain names. By understanding what domain brokers do, it will be easier for you to reach out to one in the future. Read more to learn about domain brokers and how they can help you reach your business goals.

What is a Domain Broker?

The online world can be a confusing place. With millions upon millions of registered domain names it can feel impossible to find one that fits you and your brand, at the price you want. This is where a domain broker comes in. Domain brokers are essentially real estate agents, but on the Internet. Instead of selling houses, they are selling domain names. Domain names are a virtual street address, how your potential customers or clients find you and visit you on the internet. So, similar to a real estate agent, a domain broker is an expert in the online world of domain names. They are the experts in the industry, and the best people to consult when acquiring a domain. Domain brokers work for you and with you, the client, to help you achieve your goals. They will listen to your goals and domain name needs and apply their expertise of the industry. There are two types of domain brokers; seller brokers and buyer brokers. A seller broker is a broker that represents you when you want to sell a domain. A buyer broker is a broker that represents you when you want to buy a domain. However, most domain brokers will represent you with either buying or selling.

Why should you use a Domain Broker?

Using a domain broker to sell a domain or buy a domain makes it easier for you. You can sit back and relax as domain brokers do the heavy lifting. They will walk you through the process, utilize their network and make your business goals achievable. Domain brokers add many advantages to the buying and selling process:
  • Domain Brokers protect your privacy: When you use a domain broker while looking to buy a domain specifically, your identity remains anonymous. Your domain broker represents you throughout the process, and talks to the seller without ever revealing your identity. Why would you want to remain anonymous? Well, if you are a larger successful company, a seller might raise their price on the domain. Additionally, a company might not want their domain name search going public, as it could reveal some of their future business plans.
  • Domain Brokers have a strong network: A domain broker who has been in the industry for a while has many connections among other brokers and companies. Additionally, brokers always have a network of buyers looking to buy different domain names. If your broker has a strong network, they will know who owns the domain you want and how to reach them.
  • Domain Brokers can give advice: As experts in the industry, your broker can guide you through the process and answer any questions you have. Brokers can give advice on the pricing of the domain you are buying or selling, ensuring you do not overpay as a buyer or get under paid as a seller. Brokers can also give you advice on a backup plan in case the domain you want is not available. Additionally, they can suggest other domains if they believe yours is not good for SEO.
  • Domain Brokers have negotiation experience: Buying or selling a domain name is challenging, but negotiating the sale of a domain name can be even harder if you are doing it alone. Additionally, you could let your emotions get the best of you. As the internet real estate agents, domain brokers are very good at negotiating. They can be in between the buyer and seller, mediating any tension and informing both parties about the domain’s valuation. Furthermore, you know you will be getting a fair deal if an experienced broker is handling the negotiations.

About Saw.com

The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. We work with you every step of the way and want to see our clients reach their business goals. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more.
With Saw.com domain brokers, anyone can buy a domain, sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please contact us for a free consultation.
Domain to sell?

What is the Hardest Type of Domain to Sell?

Like any asset, not all domains are created equal. The fact is that some domains are a lot more difficult to sell than others, for many different reasons. Who better to discuss this topic than our very own Jeff Gabriel? (broker of the famous $13 million sales of sex.com)

Transcript

Hi, my name is Jeff Gabriel. I am the Co-Founder and CEO of Saw.com. We are the leading domain brokerage on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less.

What is the hardest type of domain to sell?

I think the question here is “what industry is the hardest to sell to?” I take it, from my end of the table, as a different way of thinking. From the broker’s perspective, I’m thinking about “what’s the hardest situation you get yourself into when selling?” So for this question, there are really two things, as domain brokers, that are really hard for us to do:
  • Sell domains with a questionable history
  • Sell domains in particular industries

History

Number one, when you’re given a domain that has been on the market for a while from another domain broker. When we’re handed that opportunity and we look at it and say, “all right, this is a good domain.” Then, the seller says, “Well, what can you sell it for?” Then, let’s say I say that the value of the domain name is $150,000 or $200,000. Then, they say, “okay, I’m willing to sign with you.” So then you send them over the agreements. You get started, you start researching the domain, the industry, and you start trying to sell it. Then you start to find out that the previous broker was trying to sell it for less than what you were selling it for. So the problem is that it becomes very hard to try to sell the domain when you’re trying to sell it for a higher price to a lot of the same people (not all) for a higher price. So that ruins your credibility as the broker. And it also ruins the credibility of the asset that you’re trying to push because it looks like whoever’s trying to sell this is not a very upstanding person. Another thing I was asked about was the history. I talked about the history of the domain name. Well, if the seller was not an upstanding person when they were the owner, and they used the domain, they probably didn’t do very ethical things with the domain. That raises a lot of red flags and creates issues, which then causes bad offers. When bad offers come in, and the feeling of desperation comes over the phone or over email, you’re gonna get nothing but bad offers. If this situation occurs, it’s a really hard domain to sell.

Industry

When I was given the opportunity to sell sex.com a number of years ago (which I sold for $13 million), calling adult businesses was actually very hard. This is because a lot of the people who work for these businesses say they work for advertising agencies. Or, when you call in and you try to go through the catalog of names that work there, all the names are fake. It makes sense – when the people that work there try to go to their children’s soccer games, they don’t want anyone in public to know that they’re an executive of an adult business. And a lot of those adult businesses have a front for the name of a business that is public-facing. So you know, I’m just making this up, but you have “Adult Pictures” as an adult company. It might be owned by a company called “J2 Advertising.” So, people will say “I work for J2 advertising.” Well, it’s very hard for you, as a domain broker, to go through and figure out the difference between J2 Advertising and you know C3 Advertising, where C3 focuses on totally different ads. And J2 is really just the adult business. So, getting in there and finding people that are very public-facing when it comes to adult business is very hard to do to get the right audiences and the right decision-makers to make the sales.

End Transcript

Worried you might have one of these so-called “difficult” names to sell? It might not be as hard as you think, and you may just need the right domain broker. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. In our world, no fish is too large or difficult for us to fry. Contact us today to book a free consultation.

Saw.com Video – The Radio Test

Saw.com co-founder Jeff Gabriel explains the “radio test” in a saw.com video. He discusses how the radio test is an essential factor in determining the value of a domain name.

Transcript

Hi, my name is Jeff Gabriel, and I’m the CEO and co-founder of SAW.com.

Now what ties into the length of the domain name is kind of an easy thing to look at but it’s also kind of an opinion call, but it takes a lot of common sense to look at. The question is, “How memorable is it?” And, “Will it pass this thing called the radio test?”  The question is, “How will it sound on the radio?”  “How will it be perceived by your listener?”  And when we are talking about the radio test, we are also talking about putting it in a video, putting it on a business card, verbally telling somebody the name of your business at a conference. Will they remember it? Will they be able to go back and be able to spell it? Can a family or people who go and purchase your goods and services be able to say it and remember the name of your business and be able to send you the name of that business.

And then tying into the length and how universal it is, how easy it is to spell. The name achieve.com would be a wonderful domain name, but will people mix up the e and the i?  How does it sound to somebody who doesn’t speak English as their first language? Are they going to have a hard time spelling it? There are a lot of people who come to me and ask me to appraise domain names or ask me to help them acquire domain names that instead of using the letter s at the end they use the letter z and pronounce it like its plural. What does that do to your business with the radio test, with people making it memorable? It doesn’t help.

In order for a domain name to be valuable, it needs to be memorable. It also has to be able to pass something called the radio test. It takes a little bit of common sense, but I’m going to give you an example of something with the radio test that would really make you scratch your head. If you were to purchase the domain name read.com, what do you think about it? Do you think about somebody reading a book? Do you think about the action of selling a bookstore? Or what if I told you it’s something that went into a musical instrument and it was spelled reed? What does that do to the value of the domain name?

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