Naming a Company 101

Building a brand is difficult. It is a process that requires time, patience and many steps. It is more than a logo or a slogan, it requires a clear message, a great product, buying a domain name, building a website, creating a positive brand presence, etc.

Naming a company is a crucial step in building a brand, and its importance is frequently overlooked. Many small business owners believe that the name can be changed later, once the business is up and running. Although a rebrand or brand refresh is certainly possible, it will require more of your time, and money, to make it happen. 

Today we welcome you to our class, Naming a Company 101 with Saw.com. We will share the importance of naming a company, how a name and domain name can benefit your business and how to choose the perfect name for you.

The Importance of a Company Name

A name, any name, holds a lot of importance. There is meaning, history, emotion. Most importantly, a name is an identity

In our world of digital sales and marketing, company naming is increasingly important. Your company name needs to communicate your business in a positive manner. Furthermore, it needs to stand out from competitors, and attract customers. 

Why? A company name is how people find you online and remember you in passing. If your company name is long, hard to spell, say, and understand – it is nearly impossible for you to be remembered. Furthermore, certain names could come across as untrustworthy or be too similar to competitors. 

Benefits of a Strong Company Name

What can a strong company name do for a small business?

First, let us clarify that a strong name does not guarantee success in the business world. Building a brand can take years. However, a great name can certainly make an impact. On the other hand, a poor name could in fact affect your business negatively. 

Here are benefits of a strong company name:

1. Attract Customers (and Investors)

A good company name is warm, inviting and trustworthy. This will attract customers, and possibly investors too!

2. Better SEO

If you have a strong company name, and the domain name to match, your SEO and site traffic can improve. SEO, or search engine optimization, is the process of improving the quality and quantity of website traffic to a website from search engines. 

Owning a memorable company name and domain name leads to more organic site traffic, and thus, higher rankings on search engines.  

3. Save on Marketing and Advertising

Going hand in hand with better SEO, you save money on marketing!

When your name is memorable and easy to find online, you do not need to spend extra money on advertisements to attract people to your site. People will find you organically. 

4. Prevent a Rebrand

Not sticking with the first name of your company means you will have to rebrand down the road. What comes with a rebrand? More work than you can imagine. Additionally, lots of money.

5. Increase in Sales

A company name that invites customers to their site or storefront time and time again can eventually lead to an increase in sales. 

How To Name Your Company

We encourage you to take the proper time and energy to decide on a company name. It is a crucial decision, one that should not be made overnight. In the long run, the right name will save you money and give you an advantage from the start. 

Here is our guide to naming your company:

Think Of Your Message

  • Who is your company? 
  • What is your message? 
  • How do you want your company to make others feel?

When you choose your company name, these are questions you should be asking yourself. What name is going to accurately communicate who your company is and what you do?

Be Realistic

When naming your business, it is okay to be literal, realistic.

If you have a name in mind that perfectly describes what you do, do it. Literal, descriptive names clearly communicate your company. However, they can sometimes be difficult to trademark if they are common words or phrases. 

Some examples of literal brand names are:

  • Bank of America
  • General Motors
  • The Container Store 
  • Toys R Us
  • Vitamin Water 

Be Creative

Go the creative route!

Choose a company name that leaves people curious and wanting to know more. A unique name will make you stand out against competitors and be memorable. A creative brand name will also be easier to trademark than descriptive names. 

Some examples include:

  • Verizon
  • Exxon
  • Google
  • Pixar
  • Uber 

Easy To Spell and Pronounce

Whether your name is more literal or more creative, it is important the name is easy to spell and pronounce. 

If your customers are unsure how your company name is pronounced and spelled, or they can not even understand it, they could dismiss you. 

Keep It Short

This goes hand in hand with easy spelling and pronunciation. Shorter words are simply easier for customers to remember. Therefore, it is easier to tell friends about and search online. 

Think of some of the most popular brands – Amazon, Apple, Google, Disney, etc. All of these brand names are under 10 letters. Additionally, they are all fairly easy to spell. 

Is The Domain Name Available?

Something else to consider when choosing a company name is if the domain to match is available. Before committing to a brand name, look up the domain. 

If domains associated with your brand name are available, that’s great! This means you can start building your online presence with a website immediately. 

If domains associated with your brand name are not available, you have to make a decision. Will you try to contact the domain owner and spend the money to purchase it? Will you buy a different domain extension than a .com and plan to upgrade later? Or, will you choose to go back to the drawing board? 

This prevents a rebrand down the road, or having to pay thousands or millions later to acquire the domain you want. 

Acquire an Exact Match Domain

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Transfer a Domain To & From NameCheap

When you buy a domain, it is important to choose a registrar that will work for you, and help you attain your business goals. Different registrars offer transfer tools and pushes to change domains or registrars. In the event you are not happy with your current domain or registrar, you should be aware of your other options. Additionally, how to transfer your domain, with ease. 

Today, we discuss domain registrar transfers, domain pushes, and how to transfer domains to and from NameCheap. 

Domain Transfers

First, what is a domain transfer? 

A domain name transfer is the process of switching a domain from one registrar to another registrar. Why might you want to transfer your domain registrar, you may ask? There are quite a few reasons you may want to switch:

  • Current registrar increased prices 
  • Site taking too much time to load
  • You found a better deal with a better registrar
  • You want all of your domains under one registrar
  • Current registrar is not user friendly 

To be eligible for a domain transfer, you must have been with a registrar for over 60 days. ICANN, The Internet Corporation for Assigned Names and Numbers, enforces the “Change of Registrant lock” for 60 days.

Some reasons your domain transfer might not be accepted:

  • Evidence of fraud
  • Questionable identity of person authorizing transfer
  • Written objection from the domain name holder
  • Domain name is on hold due to payment owed

What is a Domain Push?

On the other hand, if you want to buy and sell domains under the same registrar, you would do a domain push.

A domain push is a change of ownership of a domain name, under the same registrar. Essentially, a domain is moved from one account to another. For example, if you bought a domain name from someone who uses the same domain registrar as you, they would “push” the domain to their account. 

A push is usually free, since it takes place within the registrar. Additionally, the ICANN “Change of Registrant” 60 day lock usually does not apply. 

NameCheap

NameCheap is an ICANN-accredited domain name registrar based in Phoenix, Arizona, USA. Founded in 2000, Namecheap has tools for users which include: domain name registration, web hosting, security, emails, apps, managed WordPress and more. The registrar has 11 million worldwide users and 15 million domains under management.

How to Transfer a Domain With NameCheap

NameCheap also has an easy domain transfer tool organized into three steps on their website homepage. 

NameCheaps 3 steps to transfer a domain:

1. Complete A Transfer Check

This can be done on NameCheap’s site. Ensure your domain adheres to NameCheap’s transfer requirements. The requirements, which are standard for most gTLD’s (.com, .net, .org) and some ccTLD’s (.uk, .us, .ca), include:

  • The domain must have been registered, or transferred, in the past 60 days ago or more. 
  • The domain must be unlocked at the current registrar. Furthermore, the Whois status should read “OK” or “Active” (not expired). 

Some ccTLD’s will have additional transfer requirements, shown on NameCheap’s site.

2. Prepare Domain For Transfer

Once your domain is typed into the search bar, a transfer checklist will appear. This checklist includes:

  • The Current Registrar Information
  • Registrar Lock
  • Domain Contact Information
  • Authorization Code 

Be prepared to verify this information. Request an up-to-date Auth/EPPcode for the domain at your current registrar. Once all criteria is met, you should be all set to make the domain transfer!

3. Submit Domain Transfer

It is time to verify that your domain name fits all the NameCheap transfer requirements:

  • Sign into your NameCheap account
  • Go to Transfer Page 
  • Enter your domain into the search bar 
  • Verify that your domain name is prepared for transfer, check boxes next to required fields
  • Provide Auth/EPPcode from your registrar 

Now, add the transfer to your cart and check out. The transfer should cost $9.18 USD.

Next Steps

After your transfer has been submitted, the domain will have “pending Transfer status”. Your previous registrar should release the domain in 5-7 days. When the transfer is over, you will receive confirmation from your email associated with your NameCheap account. 

How To Push a Domain With NameCheap

Pushing a domain name from one NameCheap account to another is simple.

  1. Sign into your NameCheap account
  2. Select the domain name you wish to push
  3. Select “Manage”, then “Change Ownership”
  4. Type in the new owners name 
  5. Put in preferred registrant contact information
  6. Submit

Check your email for confirmation of the domain push invitation, then “accept” or “decline” the domain push.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com Spotlight: Kodie.com

Gift giving just got a whole lot easier. And a lot more fun. 

Gift messaging bot, Kodie, allows users to record, write and send personalized gift messages with online orders. Creating a unique way to send gifts. Not to mention, the process is hassle free and paperless! 

The team at Kodie understood the importance of taking the time to build a brand and buy a domain that matches a company’s future goals. The entire team at Saw.com would like to congratulate Kodie.com on their new domain name and wish them luck on their future endeavors! 

Read more about the gift giving experience with Kodie and the premium domain acquisition below.

Kodie.com x Saw.com

We spoke with Riccardo Soff of Kodie.com to learn more about Kodie and their experience acquiring the exact match domain, Kodie.com, with us.

1. Tell us about your company. (What does your company provide as a service? What is your mission?)

At Kodie, we want to make gift messaging the best it can be. So, that is what we did. Kodie is a gift messenger app that sends digital gift messages to the recipient’s phone number at the time of order delivery. It is a free service, for ecommerce companies or anyone else looking to add a personalized message to a gift. 

When someone buys a gift from an online store with our widget Kodie installed, that person can send a personalized gift message to the recipient. Kodie receives the personalized message, it is secured with an end to end encryption and tracks the gift order to its final destination. When the order is delivered, the gift message is sent to the recipient. 

Our clients love Kodie because we are paperless and eco friendly, safe and secure and extremely efficient. Additionally, we offer a personalized experience that allows clients to easily track orders and improve their brand. 

2. What sets Kodie apart?

Gift giving can be a lot of work. If you’re an online store owner, you’re probably familiar with the hassle of printing gift messages, packing them with the correct gift order, and shipping them on time to the recipients. Especially during holiday seasons. 

Imagine you are gifting flowers. You choose your flowers, and have the option to enter a written message. That message needs to be physically printed on a machine at the florist and then added into the flower arrangement. Or, has to be handwritten. The act of handwriting or printing a message, and then taking the time to match the message to the correct order creates a huge hassle for merchants. Not to mention the large opportunity for errors. 

With Kodie, this entire messaging experience is digitized. No paper, no mistakes, no hassle. Gifts go directly to the recipient with ease. Additionally, the message can be kept forever! We create a unique, memorable moment when the user receives a gift. We help gifting become a better experience.

3. What made you decide to invest the money in a domain name? How was your experience with us?

This is our first website, so it was a new domain acquisition altogether. We contacted the team at Saw.com to help with our branding effort as well as finding a domain name to match. We wanted a premium domain name that was easy to remember and matched our brand. 

The team at Saw.com helped find us a name we loved. The name Kodie, of Irish origin meaning “helpful”.  We felt this was the best name for our service – we loved how it sounded, and it matched our story and what we are trying to do as a brand. 

Most .com domain names are priced very high, but the Saw.com team helped us acquire the exact match domain name, Kodie.com, at a great price. 

4. What have been the biggest challenges you have faced as a business?

The biggest challenges we have faced as a business was branding. As a startup, we had not spent a lot of money on branding or marketing in the beginning. This is why we reached out to Saw.com, to help with branding and create a website on a premium domain. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Branding Basics

Branding is the summation of people’s perception of who you are as a company. This may start with your logo. However, it also means you buy a domain and build a website, your user experience, customer service, social responsibility, community service, advertising, etc. Your business should have a consistent message to your customers. 


The better your business gets at branding, the stronger your brand presence. A powerful brand will increase your reach to potential customers, improve credibility, and increase your company’s value.

Here are the branding basics your business should follow.

What is Branding?

A brand refers to a business marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, you can not touch them or see them. However, they shape the customers perception of the company and their products. They are also considered one of a company’s most valuable assets. A strong brand ensures their mission – the why, how, when, with, who, what – is cohesive both internally and externally.

Branding is the marketing material that aids with building brand perception. It includes a distinct name, term, symbol, or logo that identifies a business’s goods and/or service. Branding is crucial when building a business. It allows customers to connect with you, and gives your company an edge on your competitors. Brand congruence is another imperative step when running a business and ensures the harmony and consistency of your business.

Branding Basics

Successfully branding a business comes with countless benefits. It establishes your identity,  improves recognition, builds credibility, generates new customers and much more. 

Here are branding basics your business can follow to build your brand and strengthen your relationships with customers: 

Do The Research

A good marketer does the research. 


Marketers are up to date on news and trends. They know their competitors, and understand their customers like the back of their hand. (You should understand your customers needs and habits and know what they are looking for in a brand and product.) Additionally, they are data driven, constantly looking at new data from products, customers, surveys, social media engagement, etc.

Create A Strategy

A company with good branding does not happen overnight. It takes time. When building your brand and improving your marketing efforts, you need to create a plan. Be detailed, organized and patient. Here are a few questions to consider when creating your strategy:

  • What is the goal of my business? 
  • Who is my target audience?
  • What are my competitors doing?
  • Where is my budget?
  • What is my message?

Design The Look

Most branding is not about the physical appearance, but it is part of it. The visual aspects of your business are important to building your brand. It is what a customer will think of when your brand is mentioned, the logo or symbol that sets you apart from competitors. It is important to design your logo and/or slogan with your audience in mind.

  • What colors fit your brand?
  • How can you encapsulate your business into a logo?
  • What is eye catching?
  • Is there a slogan that will set you apart?
  • What is easy to recognize?

During this part of the branding process, it can be beneficial to hire a design team. They can give you ideas on the visual aspects of your brand and work with you to further design other parts of your business. 

Be Consistent

One of the most crucial parts of building a brand is consistency. 

When creating your brand strategy, you focus on the specific voice of your brand. Find your voice, define your brand, and stick with it. 

That voice then needs to be consistent across your entire business – your website, storefronts, employees, social media, etc. Without this consistency, you come off as unprofessional and lazy, and risk losing trust with customers. 

How A Domain Name Can Help

We live in the age of the Internet. Everything is online, and if you are not, you are in the dark. 

If you want your customers to find you, it is imperative you have a website and social media that matches your brand name. A domain is your virtual street address, the welcome sign to your business. It is how you will be found in the millions of websites and social media handles. Additionally, it helps you improve credibility, stand out against competitors, and build trust with customers. 

When building your business, finding a domain name should always be on the top of your list. 

Strengthen Your Brand With a Domain

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

 

Domain Appraisals, Made Easy

With the launch of Saw.com’s new appraisal tool we look at how such tools can help buyers and sellers alike understand the value of domain names. From selling a domain, inquiring about a domain or actively looking to buy a domain, the Saw.com tool is an innovative approach to domain appraisal. 

Many end users know about domain names on a basic level. They know what one is, they know who GoDaddy is, but most don’t know about the domain name aftermarket or the intrinsic value good domains have. When negotiating with an end user over the value of a domain name, appraisal tools can be key in showing these users how and why a domain has value. 

Pairing this with historic sales can really open peoples eyes to the value of domains and help negotiations move along. Since the end user now has a better understanding of why domain names have value beyond their registration fee.

Benefits of Appraisal Tools

From an investor point of view, appraisal tools help in a few ways. 

They can separate the wheat from the chaff when analyzing long lists of auctions and drops. Therefore, highlighting domain names that are worth investigating more. They can also provide a deep dive on a shortlist of names. For example, say you found 5 domain names ending today at auction. However, your budget allows you to concentrate on 2 or 3 of them. Using an appraisal tool can help you pick out key data points. This can be the difference between dismissing or pursuing a name. 

Some appraisal tools simply give a dollar amount. Whereas others show you, at least in part, how they got to that valuation. These data points can include TLDs registered, search volume, cost per click, trends and similar past sales, to name but a few. These metrics allow end users to see how a good domain could benefit their business in terms of reducing advertising budgets or getting free type-in traffic. For investors, these metrics show where the specific value lies in each domain. Depending on your business model, you can pick and choose domains that fit your style best.

How Saw.com’s Appraisal Tool Works

Using the example domain name, Unicorn.com, the Saw.com appraisal tool gives the following appraisal and breakdown:

The Breakdown

Unicorn.com | Estimated Value $ 1,780,000

The first section gives users information about the .com extension and it’s dominance
  • .COM has 5X more registrations than the next popular extension.
The next few sections analyze the SLD and detail it’s key benefits
  • This is a category defining domain name.
  • This domain is highly memorable and easy to spell. These factors increase the value.
  • This keyword is in such demand that it is registered in over 350 domain extensions.
  • Wow! The term Unicorn is searched around 165,000 times per month!
Next, the registrar is checked and the details of the domain are given
  • This domain is registered at a registrar for large corporations. Manual review is recommended.
The domain age had been confirmed and the value of this explained
  • The Unicorn.com domain has been registered for over 28 years. Similar domains of this age are very high in value.

Different domains will trigger different data points, but these are the main ones for a solid .com.

Appraisal Tools Show You The Value 

Another use for appraisal tools, for both end users and investors, is that they can provide insight into the potential value of such digital assets held within a business. This can be helpful for business valuations or when looking to sell, merge or partner with another business.

To summarize, different appraisal tools can value domains at wildly different prices. So, be sure to use one that shows why the domain has value. Additionally, pair that with historical, similar sales and the current climate to reach your own valuation.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How To Build a Strong Website

A website is the first place a customer visits when they hear about your company. It is your job to buy a domain that is trustworthy, and connects with your company. Additionally, you design your business website to be professional, easy to use and aesthetically pleasing. 

Building a business website is hard work, but the end result of building a strong relationship with your customer and increasing sales is so worth it. Build a strong website for your business with our 7 tips. 

What Does a Strong Website Mean?

When we say “strong website”, you may be wondering what exactly we are talking about. 

A few characteristics we associate with a strong website:

  • Easy to spell and easy to find online 
  • Memorable
  • Trustworthy
  • Easy to navigate and shop 
  • Effectively conveys the essence of the brand 

How To Build a Strong Website

Here is how to design your website to properly convey your brand to customers: 

1. Buy a Strong Domain Name

Step one of building a good website? Acquiring a premium domain name.

Having a strong domain name attracts customers and is effective for SEO, or search engine optimization, purposes. If you are looking to acquire a domain name for your business – contact us today for a free consultation!

2. Ensure The Website is Easy To Navigate

When creating your website, put yourself in your customers shoes. What would they want to see? Which products should be on the top of the page? What does the user experience look like?

Design your site so information is easy to find, and easy to read. Create obvious tabs and organize your site in a way that makes navigation extremely easy. You will maximize readership and minimize website standstills.

3. Keep Content Updated

In addition to posting your website and services, you should be posting additional content. This could be new product lines, photos, or a company blog. 

For example, your company blog could share the best small business tips and advice each week. Consistent, new content will keep customers engaged and coming back for more. Make sure your content is original, relevant and creative. 

(This content will also help with SEO.)

4. Get Personal

Customers today are interested in knowing about companies on a deeper level than ever before. They want to see behind the scenes, get to know the employees and leadership teams and know everything there is to know about the company. 

Ensure the “About Us” page of your website is up to date with information and that there are lots of photos throughout your site. Additionally, share behind the scenes looks on social media or livestream a day in your life at your company! Seeing the real people behind a brand will make customers feel more connected to you and your brand. 

5. Improve Site Performance

There is nothing more painful than a website that will not load.

Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. Furthermore, ensure your site works across all technology – mobile, tablet and desktop. So many people today access the Internet through their phones, so it is crucial your site performs well on mobile devices.

6. Design Your Site To Match Your Brand

This is the fun part. Design your website! Furthermore, make it match you and your brand.

This is a great way to make a great first impression. Design an aesthetically pleasing site with easy to read fonts and a clear theme. Go bold and bright or minimalist and neutral. Just make sure you stay consistent in your organization and design throughout your site. 

7. Optimize Your Site For SEO

SEO, or search engine optimization, is the process of improving the quality and/or quantity of website traffic to your website from a search engine. SEO is to help search engines index and rank your website and then show to users. The better you design your website, the higher your site will rank on search engine result pages.

Higher rankings on search engines means you are one of the top websites on the results page. Therefore bringing more traffic to your site, increasing credibility and trust with customers and leading to more sales. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

The DotComGuy Case Study: Mitch Maddox and the (Admittedly Cringeworthy) Dawn of an Era

Ah, yes! The glorious Dot-Com Bubble days. Partying like it’s 1999… when you are not relaxing in ultra-expensive Herman Miller chairs that your startup generously bought for everyone after yet another round of funding, that is. From Amazon Dot com to Pets Dot Com. The sweet sound of state-of-the-art dial-up technology. Mark Cuban during the Broadcast.com episode. What’s not to love? 

Let’s face it: few things are more fascinating than human behavior involving “hot” technology. One thing more fascinating would be buying a domain name, of course. Something that became apparent even well before the internet was born. For example, during the United Kingdom’s railway manias (plural) back in the 1800s, when the Kingdom was obsessively covered in railway tracks. Whether they were needed or not. And no matter how much debt was required to do so. Or the many opportunities as well as pitfalls associated with Industrial Revolutions… all 4 of them* (depending on whom you ask). The list could go on and on.

Suffice it to say that whenever promising technology emerges, common sense is thrown out the window.

The Dawn of An Era

With the early days of the internet being yet another case study which confirms an already-robust trend. To revert to the title of this article, the dawn of any era when it comes to technology tends to be remarkably cringeworthy. From tangible technological developments involving the aforementioned railways to the digital landscape.

Why?

Primarily because even more so than on other occasions, it becomes remarkably clear in such instances that markets are manic-depressive beasts. In other words, do market participants slowly and sustainably buy assets pertaining to promising technology? Of course not. Instead, the so-called Fear Of Missing Out (FOMO) kicks in and they end up outbidding one another for… well, pretty much any asset with a pulse, and even many without one. From railroad companies with expansion plans that had zero to do with real-world demand, to internet businesses which had zero in the way of business models even moderately conducive to profits. Does this sound familiar? (Crypto coins, NFTs?)

DotComGuy (Mitch Maddox) represents a textbook case study involving just that. The manner in which new technology ends up being embraced and the many excesses thereof.

Who is this (in)famous DotComGuy?

Simply put, a perfectly average 26-year-old called Mitch Maddox who used to work as a computing systems manager. Prior to changing his life by embarking on a now-iconic experiment. Not leaving his Dallas home for an entire year (as of January 1, 2000) and having his necessities met exclusively via internet purchases. To take things to the next level, he agreed to be monitored via 20 cameras 24/7 and essentially turn his life into a Big Brother experiment, but with different rules. He was, as per said rules, not allowed to leave his home but as a (major) perk, visits from friends and various other third parties were allowed.

The prize?

$98,000 if his experiment would end up proving successful, with him managing not to leave his home for a full year.

How was this possible?

By, as many have probably guessed, attracting sponsors such as UPS, Gateway (Are they still in business),  Network Solutions, Travelocity and so on. With many critics voicing concerns which revolved around precisely the fact that DotComGuy was more of a consumerism advocate than an internet one. 

For example, you would see him receive professional golf lessons from a person sent by his Pin-HighGolf.com sponsor. Or receive coffee from Starbucks employees in the morning (remember, visits were allowed!) with the marketing angle one would expect. Personal fitness training from LeisaHart.com? Barbeque from Dickeys.com? Southwestern decorations from TheWest.com to go along with said barbeque? The list of pitches could go on and on.

To put it differently, he was oftentimes accused of embarking on an experiment too commercial. Therefore void of “big picture” meaning that the entire endeavor was not just pointless but downright toxic. Toxic in that it painted the internet in the worst possible light. It reduced it to a commercial money grab which went right alongside market activity pertaining to internet assets… the stock market money grab dimension, if you will.

And, needless to say, as the Dot-Com Bubble eventually burst, so too did interest in DotComGuy.

Did he succeed by reaching his goal of staying put for one year?

Yes.

But by the time he did that, internet-related hype had collapsed. With manifestations ranging from market crashes and ecommerce activity decline to… well, DotComGuy views. More specifically, his website went from roughly 20,000,000 page views daily at the beginning of his experiment, to over ten times less at the end of it all. And, needless to say, sponsors were getting increasingly difficult to come by.

DotComGuy’s popularity declined

Whether we are referring to his career as a proto-influencer or the internet as a whole, it all fizzled out. 

Yet, despite the cringe-worthiness that was oftentimes involved in his experiment, not even his most ardent critics can deny the fact that the DotComGuy was and (even if on a much, much smaller scale) still is a “thing” on the internet. 

Did he keep his DotComGuy legal name?

No, he reverted to Mitch Maddox after his experiment.

Is he still in the spotlight?

Most definitely not. Especially if we compare today’s realities to the height of his experiment. And the over 1,000 interviews he appeared on during his glory days.

Yet despite the fall from glory that was quasi-inevitable, Mitch Maddox is still chugging along as a technology evangelist. One who, no, did not abandon his DotComGuy legacy completely. On the contrary, it has become customary for him to organize an Internet relay chat reunion on a yearly basis. If only to make it clear that he deserves his own little (sub)chapter when it comes to internet history.

Is there a lesson in all of this?

Contrary to what the “pointless experiment” crowd would be quick to answer, it is difficult not to come to the conclusion that at the end of the day, DotComGuy represented the ultimate Dot-Com Bubble internet era mirror. Someone who reflected the good, bad as well as cringeworthy associated with that iconic period of internet history.

Furthermore, moving on to even bigger picture conclusions, he also acts as a mirror when it comes to (broadly speaking) the manner in which human beings tend to adopt game-changing technology. Thereby making it clear that no, we are not robots who deploy attitudes conducive to sustainability above all else. On the contrary, we get irrationally exuberant during the height of a bubble and excessively frightened toward the end.

But guess what?

DotComGuy was right.

The internet is very much still here. What initially seemed like nothing more than a corny experiment, now represents something that surprises nobody. The idea of having most or even all necessities met through the internet in one way or another. With exogenous shocks such as, yes, the COVID-19 pandemic acting as factors which exacerbated an already-potent megatrend in the direction of digitalization.

In fact, “DotComGuy on steroids” represents a fairly accurate description of the role the internet ended up playing in our lives. And the same principle is valid for other technology types. Which, after the hype-related and bubble bursting-related dust settled, ended up validating the idea that they are here to stay.

As a conclusion and attempt at articulating the lesson that has been mentioned previously: ignore technology-related game-changers by dismissing them as fads at your own peril. But at the same time, try not to leave common sense at the door once the hype phase (quasi-inevitably) kicks in. 

A fair value proposition, wouldn’t you agree?

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online. Additionally, we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Jeffrey Gabriel Featured on Domain Name Wire

At Saw.com, welove talking about everything domain names. Domain appraisal, how to sell a domain, protect a domain and how to buy a domain. 

Saw.com’s Jeffrey Gabriel was featured on Domain Name Wire with NameCorp’s Alan Dunn. The two domain brokers discuss the state of the domain industry, current trends, Web 3.0, NFTs, Crypto and GTLDs. 

Listen to the podcast, now live on Domain Name Wire. 

Domain Name Wire

Domain Name Wire is a news source centered on the domain industry, for people in the industry and beyond. Including domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies or anyone else interested in the industry.

The source is written by industry experts and edited by domain name industry analyst Andrew Allemann. Allemann has 25 years of experience in the industry. 

Jeffrey Gabriel on DNW Podcast

Saw.com’s Jeffrey Gabriel and NameCorp’s Alan Dunn discuss what they are seeing first hand in the industry. It is a podcast you won’t want to miss. 

Listen to “Domain Brokers Discuss The Market” here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Current Marketing Trends

Marketing is the action of promoting and selling a product or service. Today, there are many different types of marketing. To name a few, outbound marketing, personalized marketing, telemarketing, social media marketing, digital marketing and much more. 

All types of marketing are ever changing, and require time and research. Marketing involves an organized plan. For example, a company may buy a domain and build a website, traffic building, social media, SEO and more in order to focus on digital marketing.

Marketing trends are constantly evolving and shifting, forcing businesses to adjust their marketing strategies. Here are some current marketing trends to watch, and how to incorporate them into your marketing strategy.  

How To Be Successful in Marketing

Before we dive into the current trends in marketing, let’s cover how to be an effective marketer. 

A good marketer does their research. 

As a marketing professional, you need to do a lot of research. You need to be up to date on news and trends and be aware of what is going on in the world. Additionally, you should be data driven.

A good marketer knows their customer

You should know your customer like the back of your hand. You should know their age, education level, language, interests. Furthermore, you should understand your consumers’ problems that need solving. With this information you will more effectively create a marketing strategy that attracts customers to your product or service. 

Current Marketing Trends

Here are 9 current marketing trends and how to implement them into your marketing strategy.

1. Personalization

Personalization is a trend in marketing that continues to remain prominent in the business world. Additionally, a trend that is now an expectation for customers. (80% of shoppers are more likely to buy from a company that offers personalized experiences.)

It is the act of tailoring an experience to an individual. In business, a brand may observe customers’ habits and interests, and change the experience based on what they find. Personalizing the customer experience could be sending emails that begin with their first name to suggesting content that aligns with their interests. A great example is Netflix’s “because you watched…” feature. It is personalized to the customer and shortens the time of scrolling through Netflix. 

2. Social Media

Not everything in the marketing world is abruptly changing. Social media will continue to be crucial to companies’ marketing strategies. However, here are some things to watch:

Video Based Content

There will be an increase in videos on social media. Today, social media videos perform better than images and encourage 49% more interaction. TikTok is growing in popularity, now downloaded over one billion times globally. Instagram introduced Reels and has discussed the growth of video presence on the once image-only app. If more social platforms focus on video and video algorithms, your company will need to keep up in order to grow your viewers and engagement. 

The rise of TikTok and the introduction of Instagram Reels and Facebook Watch should be an indicator that video based marketing is in. 

With so many people still working or studying from home, video content offers people a new way to shop. Furthermore, it allows customers to get to know a brand on a whole new level. As a business owner, you could host live streams or events, post stories throughout the day or create edited videos to introduce a product. The opportunities are truly endless

Increased Spending 

In 2020, marketers spent over $40 billion dollars on social media advertisements. It is projected that this number will rise to $49 billion in 2021 and $56 billion in 2022. Brands will probably begin spending more money on social media campaigns. Why? Because organic reach on social media will continue to decrease, and it will be harder to get consumers’ attention. 

3. Addressing Global Issues

Customers want to shop with a brand that aligns with their values. That connection can be made by addressing global issues. 

Many companies over the past year have gone cruelty-free or vegan; some have introduced more body positive ads or launched a go green initiative to be more sustainable. Speaking about something that your company values can build trust with customers, and also make a change!

4. Behind the Scenes Content

Customers do not always want to see polished, professional content. Recently, customers have been loving effortless, behind the scenes content.

Post Instagram stories of the process of making a product, then all the way to distributing it. Show how your team plans the launch of a new product or service. Let customers get to know your team by allowing employees to do account takeovers. There are so many ways to implement this into your marketing plans, and your customers will love it. 

5. Representation

Being a marketer means knowing your customer. Who is your customer?

Representation is not a trend, but a need in advertising today. Whether that is influencer advertising, print advertising, social media advertising, etc. In your next advertisement, be inclusive. Ensure all of your customers are represented! 

6. Influencer Marketing

Influencer marketing is huge and will continue to grow in the coming years. They help give you exposure and build your online credibility. Social media users trust their favorite influencers and celebrities. They value their opinion on products and want what they are using. If your company collaborates with the right person, you could see huge growth in sales of your product or service. 

Who better to rave over your new cosmetic line than a celebrity makeup artist with 200k followers?

7. Digital Transformation

During the pandemic, the world went digital. Nearly everyone worldwide was working remotely. Companies relied on team meetings and chat rooms to stay connected, and held live streams, virtual events, and communities to reach their customers. 

Although the world is slowly returning to the new normal, people have discovered that we do not have to return to how things were before. It is possible to stay remote and virtual. Now, we just need to create more efficient ways to do so.

8. Mobile Marketing

More and more people are using their smartphones and tablets to use search engines and shop. Today, mobile devices now account for nearly 2 of every 3 minutes spent online. Companies need to keep up with this. Build your website to common website standards, and make sure you are regularly testing your site for speed and functionality issues. Make sure your site has the same look and speed on a desktop, tablet, and smartphone. 

The performance of your mobile website could be the difference between a customer staying on your site or closing the tab

9. More Focus on Customer Experience

Customer experience is more crucial than ever. It is projected that in the next year, customer experience will surpass the price and product as a key brand differentiator. As a brand, you need to decide how you will set yourself apart from the rest of your competition. This is one way you can do that. 

Creating the right experience for your customer will help you in countless ways. Nowadays, people want easy, they want to feel like valued customers, and they want something different and fun. If you give this to them, your customers will return, they will recommend you to their friends, and your business will benefit. 

How can you do this? Set yourself apart. Make your shopping experience easier by adding one-click checkouts. Engage with your followers on your social media and incorporate live streams and takeovers. Create a storefront or restaurant that is the most Instagram-able in the city. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency throughout the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How To Promote Your Business

You just started on your business venture. Your team has been working tirelessly to get your business ready for launch day, and now your up and running. Now what? It is time to get your name out there!

Promoting your business in your local area and beyond can feel scary and difficult. However, with an organized plan and the desire to spread word of your company through your community and around the world, it is possible. 

Add these few tips to your business marketing strategy and watch your business grow. 

How To Promote Your Business

1. Buy a Domain & Build A Website

The first step to getting your business out there is to buy a domain and create a website. 

A domain is your virtual street address for your business. It is what builds your online presence – how people find you online, how you are remembered and how more customers can find you. A website allows you to branch out from selling your product or service locally, and opens you up the rest of the world. 


Building a website is a crucial step to promoting your business, and one that should not be overlooked. It is necessary to take the time to slow down and design a website that fits your business. Today, your business needs to have a strong website to assist with marketing and promoting your business. Additionally, it allows you to keep up with your competitors. 

2. Ensure Your Website is Mobile Friendly

Now that your website is set up, you need to ensure it is running properly. 

Reported in 2021, 4.32 billion, or 90% of the global internet population, use a mobile device to go online. It is crucial for businesses nowadays to have a website that works across all platforms, such as desktops, laptops, tablets and mobile phones. This means your website is formatted for a mobile device, it is fast, performs well and is easy to navigate.

If your website does not run properly mobily, it could be the difference between a sale or a closed tab.

3. Work on SEO

SEO, or search engine optimization, is the process of improving the quality, and quantity, of website traffic through search engines. Spending the time to work on your SEO can increase organic traffic to your site, improve rankings on Google and improves brand awareness and trustworthiness. Ultimately, getting your business more exposure and increasing the amount of visits to your site.

4. Join Business Related Social Media

Set up a business page on social media!

Great social media platforms a business include Facebook and LinkedIn. However, many businesses also use Instagram and Twitter, and even TikTok to post content. 

It is important to remember not to rely on social media to run your business. Instead, use social media as an aide to build your business. Social media allows you to post videos, stories and live streams and engage your customers in new ways. Having both a website and business socials can provide numerous opportunities to attract different audiences and advertise your business.

5. Collaborate With Other Businesses

Working with other businesses is another great way to get your name out there. Forming a relationship with other businesses and business owners can be extremely helpful. Through them you can get referrals, as well as business tips and advice. 

Furthermore, you could take it to another level and collaborate with other businesses. This would be a chance to launch a whole new product or service. Additionally, this gives you more exposure since it opens you up to the other businesses customers. 

6. Give Back 

A great way to promote your business is to be involved in your community. Or, to be involved in particular initiative or charity.  

There are so many great ways to do this – from having a booth at your local farmers market to starting an initiative to make your business sustainable and protecting the environment. This gets your name out there in new ways. Additionally, it shows what your company values, which builds trust with customers.

Interested in Building Your Website?

The first step to promoting your business is creating your business website. Ready to acquire a domain name to build your business website? Contact one of our experienced domain brokers today!

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.