Increase domain sales

The Saw.com Difference Part 1

Selling isn’t about convincing someone to buy something they don’t need. Instead, it’s about helping clients by solving their problems. When domain brokers genuinely understand their client’s needs, they can offer solutions to improve their client’s businesses. This sales perspective helps the team at Saw.com satisfy our clients and build better relationships in the industry.  

In this article, Part 1 of The Saw.com Difference article series, we’ll provide you with a window into Saw.com to see how we operate from the inside. We’ll explain the four fundamentals of domain sales and our domain appraisal process – Perception, Organization, Knowledge, and Execution (POKE for short).

The 90-10 Rule

First, as a domain broker, and any salesperson really we control 90% of the sale. That leaves 10% of the sale subject to external factors outside our control (economic recession, the client can’t afford the domain, the seller is unresponsive, the sought-after domain is developed, and the list goes on). It is up to the Domain Broker to know, control, understand, and be able to execute the following acronym:

POKE

Because certain things are out of our control, we don’t need to account for the 10% – we can just let them go. So instead, we focus on what we can control. These are:

–       Perception. 

–       Organization. 

–       Knowledge. 

–       Execution.

These four factors are like the four legs of a table. If one of them is weak, it could cause the whole table to topple over and the sale to fall through. So let’s start with the first leg – perception.

Perception

Perception is one of the most critical factors in any line of business. The term “perception is reality” couldn’t be more accurate. How potential clients perceive us can make or break our ability to gain trust and make a sale.

Here at Saw.com, we are firm believers in the idea that our website (and our online presence in general) is frequently the first impression we make on potential clients. And we practice what we preach. For example, we make sure to use a short, memorable one-word dot-com domain; we share our domain industry experience and expertise to establish credibility with potential clients, and for any domain we’re selling, we use branded landing pages that bring potential buyers straight to our website.

All that said, we acknowledge that we are naturally biased in our favor. That’s why we regularly get feedback from our clients on ways to improve, in addition to publishing satisfied customer referrals on our website.The key to this is to show our potential clients that we are a trusted, leading member of the domain sales community.

Organization

As a domain brokerage, we must keep track of all of our client interactions. This helps us to improve and more efficiently serve our clients.

Microsoft Excel and Google Sheets don’t cut it in today’s business world. That’s why we use a Customer Relationship Management tool with functionality that allows us to work smarter, not harder.

The CRM allows us to keep track of clients, a limitless amount of information, and all our interactions and sales.

Prioritizing organization makes the whole sales process seamless for our clients, so you can focus on what matters most to you. We call when we say you’re going to call and respond when we say we’re going to respond. So you’re never left in the dark.

Knowledge

Knowledge is critical in sales, no matter what industry you’re in. Have you ever had a salesperson try to give you the runaround on a product you know a lot about? When that happens, it kills the salesperson’s credibility instantly. And the customer is left frustrated and unhappy.

In the domain industry, we must be knowledgeable and keep up with trends because the truth is constantly changing.

That’s why we are active members of industry-wide organizations like the ICA (Internet Commerce Association) and have been since our inception. They typically publish articles and other content about the latest trends in the domain industry. Also, we speak at attend events like webinars and conferences that provide in-depth talks.

Outside, our team averages 20 years of sales experience and over five in the industry. When we were starting out, of course, we made mistakes. Everyone does. However, what sets us apart as one of the most successful brokerage firms is that we learned from every mistake we’ve made.

Execution

Sales is much more of an art than a science. Depending on the client and their specific situation, the approach required to help that client may differ significantly. Think of sales like a “choose your own adventure” book.

In this sense, we know that we can’t just read a book on sales and go out and become an expert salesman. However, there are some tricks to the trade that we know clients appreciate.

We Provide Clear Communication

Often, potential buyers and sellers can be cryptic in their communication. Instead of a “Yes” or “No,” they’ll give you a “Maybe.” We make it a point not to fall into a cycle of vague communications. If they give us indirectness, we respond back with directness.

We are constantly aware of how potential clients may perceive our communications. So, we make it a point to be as clear and concise as possible in all communications, written and spoken.

We Quote the Price

We recommend to our clients that, at the very least, give us a price range for their domains. That way, we can tell a buyer that we need a specific dollar amount offer to start negotiations. Instead, we quote the price – a novel concept, we know. If the price is $10,000, we tell the buyer that the price is $10,000.

We Follow a Process

At Saw.com, we follow a systematic method for each sale. We review, discuss and refine that process regularly.

Conclusion

When it comes to sales, one must realize it is a process. Despite every opportunity being unique due to different objections, challenges, and obstacles, the primary basis of the sale must follow a tried-and-true process. Like a game of “Candy Land,” sometimes you can pull a card that brings you quickly to the end of the process, but the very next day, a new card could send you back to the beginning. When opportunities become complicated, having the experience, knowledge, and ability to execute becomes paramount.

Saw.com Attending Namescon 2022

The Saw.com team is happy to announce we are attending Namescon 2022! Amanda Waltz, Jeffrey Gabriel and Brooke Hernandez are looking forward to seeing everyone at Namescon Austin (in person)!

Saw.com Co-Founder and CEO Jeffrey Gabriel is returning as a speaker at the event, and Co-Founder Amanda Waltz will be a moderator for numerous panels. 

Each year, Namescon provides an amazing conference for domain industry leaders to discuss the ever changing market. If you are looking to learn from the industry’s best – how to buy a domain, NFT’s, maximizing revenue, Web3, and more – you do not want to miss Namescon Austin.

We can’t wait to see you there!

Namescon 2022

This year Namescon is held from August 31 to September 3 in Austin, Texas at the Omni Hotel Downtown. Since it was founded in 2013, Namescon has grown into one of the largest and most anticipated domain industry events of each year. As the premier conference series for the domain industry, attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. 

The Namescon Advisory Board has developed an amazing lineup of sessions, workshops, and expert panels for NamesCon Austin. Covering the most important topics and emerging trends this year, brought to you by the guiding lights of the domain name industry. If you’re serious about leveling up your domaining career, join us next week! 

Haven’t registered? Register here.

Saw.com at Namescon

We are delighted to have three members of our team attend Namescon 2022. Interested in speaking with Amanda, Jeff or Brooke? Reach out to our team at buzz@saw.com to set up a meeting. 

Amanda Waltz

Amanda Waltz will be returning to Namescon as a moderator on numerous panels. Once again bringing uncommon depth and breadth of experience to her work within the domain community and industry. 

“I’m thrilled to give back to the community that has given so much to me over the years. See you at Namescon 2022!”

Jeffrey Gabriel

If you want to handle your own domain inquiries and sales, this is your chance to learn directly from Jeffrey Gabriel, Co-Founder of Saw.com, one of the world’s leading domain brokerages. In one short session, you’ll learn how to combine sales techniques with cutting-edge technology to maximize revenue and thrive in this highly-competitive industry—all from someone with thousands of successful domain transactions and over $500,000,000 in sales.

Meet Jeff September 1, 11:15am-11:35am.

Brooke Hernandez

With 10 years of experience in the domain industry, Brooke has worked with numerous organizations to obtain their desired brands, digital portfolio management and domain acquisition. Her most notable acquisitions are Peepers.com, Yac.com, Presto.com, AIFI.com, Few.com, Kevel.com, Soar.com, and more. 

Looking for assistance in acquiring a domain, selling a domain, or needing further information on domain portfolio management? Find Brooke at Namescon!

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

The 5 Principles of Customer Experience

The customer experience, also referred to as CX, is your customer’s perception of how your business treats them. This, of course, includes how your employees treat customers in stores and how responsive you are online. However, it also goes further than direct customer interactions. CX includes everything from advertising to product packaging to pricing and more.

A great business builds their brand with the customer in mind. They put themselves in the customer’s shoes and consider what would make the customer experience better. 

Perhaps your target customers would want a storefront location in the city. Or, perhaps you need to buy a domain and build a website as well as social media channels, since you are an eCommerce shop. 

There are so many ways to enhance the customer experience based on your brand. Today we discuss 5 principles of customer experience and how to implement them into your business plans. 

Why is Customer Experience Important?

Customer experience is present throughout every stage of the consumption process. From pre-purchase to consumption to post-purchase, CX is at the center. Through all stages, CX involves cognitive, affective, sensory and behavioral consumption. 

Meaning, when a customer is shopping with a brand, they will have different emotions, senses, perceptions and responses to the experience. They will have positive or negative feelings during the anticipation, overall experience and memories of the brand after completing shopping.

As a brand, investing in the customer experience comes with many positive outcomes:

  • Customer satisfaction 
  • Increase in revenue
  • Improve ROI
  • Competitive advantage 
  • Customer retention
  • Brand credibility
  • Poor CX = unhappy customers

The 5 Principles of Customer Experience 

Here are five main principles of customer experience and how to implement them into your plan:

1. Know Your Customer

As a business owner, it is imperative that you know your customer like the back of your hand. This includes age range, gender, interests, location, etc. Why? Because understanding your customer means you can curate your shopping experience to their wants and needs.

You must have a level of understanding of basic human psychology when curating a shopping experience. Men and women respond differently during experiences. Men respond positively to relational, behavioral and cognitive experiences, while women respond to behavioral, cognitive and affective experiences. Therefore, if you were to create a product advertisement with a female target audience, you would want to focus on the emotional side of that product.

Additionally, it is important to understand the shopping environment can have different effects on customers’ experience. Your store could be in a mall, a stand alone or strictly online. These can all have an effect on a customer’s perception of a business. For example, if your store is located in a shopping mall that is far from town, does not have many surrounding stores and has a poor reputation, it is going to be much harder to reach your audience.

2. Personalization

Customers today are seeking a personalized experience while shopping. Even if they do not realize it. When they shop, they want to feel seen and special. But what does this look like?

  • Product recommendations
  • One on one interactions in physical store
  • Using names (think, Coca-Cola’s “Share a Coke” campaign)
  • User account customization 
  • Remembering products in cart
  • Live chats on website to answer questions or response to social media DM
  • Hand written notes 

Personalization requires some more work – data and customers sharing some information. However, the results can be worth it. Creating a personalized experience yields a much higher ROI.

3. Engagement

Customers today want to feel connected to your brand. So, get them engaged!

There are so many ways to encourage engagement, it is just about finding the right way for your business! Engage customers in polls and Q&As on social media, ask for feedback online and ask customers to participate in different activities in store. 

Engagement also goes beyond customers. Ensure your employees at every level are engaged in the company. This will create a brand culture that attracts customers.

4. Deliver on Promises

Part of building a positive customer experience is building trust with customers. When your customer trusts you, you gain their loyalty. Furthermore, their business. 

When you make promises to your customers, you need to deliver. Customers do not want to return to shop with a brand that does not fulfill their wants and needs, and falls through on future promises. 

Be there for your customers.

5. Invest in Technology

Giving your customers the best experience sometimes requires some extra help. 

A customer outreach strategy that is data driven allows you to easily monitor, track and analyze customer actions. CX technologies can complement your current systems while also providing additional information about your customers. Your CX technology can then assist with personalization, engagement and more.

The Bottom Line

Being a business owner, your goal is to provide the best product to your customers in the best way possible. When you utilize these five principles of customer experience, you can enhance your experience while also improving ROI, customer satisfaction, customer retention, loyalty, and set yourself apart from competitors.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Optimize Your Site For Mobile Devices

Over the past decade, the number of people accessing the Internet on mobile phones has surged. 58.26% of all web traffic came through mobile phones as of May 2022. 

That is a rapidly growing number. 

So, what does this mean? This continuous growth suggests the importance for consumers to be able to access the Internet, on the go. As a business owner, this means ensuring you buy a domain and build a business website. Furthermore, that the website is fit for mobile devices. 

Here are 6 reasons why it is time to make your website mobile friendly, and how to do so.

Why is Mobile Important?

As stated above, mobile makes up for over half of all web traffic! 

There are many reasons why. For some people, their smartphone is the only computer they own. Therefore, all researching and shopping is done on their mobile. For others, their phone acts as their on the go computer. They use it to research/ look things up and sometimes use it to shop online. 

However, as technology has developed over the last decade, it has become easier and easier to shop online via mobile phones. New technology like face ID, Apple Pay, etc makes online shopping instantaneous and hassle free. 

Here are a few more reasons why mobile is important: 

  • Mobile friendly sites rank higher on Google, and other search engines. 
  • A lot of site traffic comes from mobile, meaning you could miss out on traffic without it 
  • Users make purchases immediately, instead of saving it for later on their desktop 
  • A website that does not fit a mobile screen will lead to a poor customer experience
  • Users are 5 times more likely to leave your site if it is no mobile friendly 

How to Optimize Your Site For Mobile Devices

After buying a domain name and building your website, it is important to spend the time on making it mobile-friendly.

Here are a few ways to optimize your site for mobile:

1. Design With Your Customers in Mind

When designing your site, you should keep your customers at the front of your mind. 

Put yourself in your customers shoes. What would make their shopping experience better? How can you format the site to fit their needs? What would they want to see from your mobile website? 

Here are some things to think about:

  • Font readability and font size
  • Number of tabs 
  • Button/link sizes 
  • Number of images and graphics
  • Easy navigation 
  • Popular products at home page

2. Easy Navigation

Easy navigation directly correlates with customer experience. 

When online shopping, it’s sometimes hard to find what you are looking for. Especially on a smaller screen. If your customers are spending too much time searching your site, they may leave. 

Structure your site to be easy to navigate, without forcing your customers to zoom in and out. Choose a clear, easy to read font. Format your site to a mobile device, leaving 3-4 tabs at the top of the page so customers can easily find the area they are looking for. Additionally, consider cutting back on some images and videos from your desktop website so you do not overcrowd your mobile version. 

3. Quick Site Loading

Almost half of all users will leave a mobile site that takes longer than 2 to 3 seconds to load. Why? Because one in two mobile users expect their webpage to load in less than 2 seconds. People want searching and shopping to be fast, and expect your site to do the same.  

Minimize the load time of your website and increase the amount of site traffic (and sales). 

4. Optimize Product Listings

If you want customers to make purchases, you need to ensure your product listings are working properly. 

This means ensuring that all images link to a new page. Additionally, those links and buttons are working. Furthermore, make sure that all important information is displayed next to the product listing so customers do not have to go searching. This includes price, dimensions, warranty, “add to cart”, etc. 

5. Call To Action

Oftentimes, customers are using their phone for quick, on the go searches and purchases. 

Give your customers some direction, and help them quicken the shopping experience with a call to action. Additionally, minimize the steps it takes for your customers to find what they are looking for.

A general rule is 1-3 clicks for your customers to find what they need. Whether that is contacting you, searching for a product or checking out. Offer shortcuts or pop ups to immediately bring your customer to a popular page. 

6. Make Purchasing Easy

If you want people purchasing from your website, both on desktop and online, you need to make the checkout process seamless. 

How can you make purchasing easy?

Reduce Checkout Steps

A checkout process with too many steps leaves customers too many opportunities to abandon their purchase. 

For a mobile site checkout, ask for necessary information like name, address and email. Leave out extra questions like asking to join an email list, becoming a member, etc.

Payment Options

Another way to make the checkout process swift is to accept many payment options. This makes checkout fast and easy for all of your customers.

Have an option for Apple Pay, PayPal, Shop Pay, card number etc.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why Customer Trust is Important for Business Growth

There are so many moving parts to creating a strong business. Buying a domain, building an online presence or a storefront, forming a strong team of employees, networking, etc. 

However, in many ways, the success of your company lies on how well you build a relationship with your customers. 

A good product and service helps, of course. But, when you build meaningful relationships and trust with customers, amazing things happen. When a customer trusts you and has positive experiences with your business, they become an advocate for you. They will cheer you on and tell their friends about you. Which will eventually attract more customers, create brand credibility, increase revenue and more. 

Today we discuss why customer trust is important and how it can support continued business growth.

What is Customer Trust? Why is it Important?

Customer trust is the faith a consumer has in a company. It represents the consumers’ confidence in a company to give them a good experience and deliver on their promises. 

Why is customer trust so important? And worth spending the time on?

  • Improves your business credibility
  • Customers will advocate for you 
  • Can save money on advertising and marketing 
  • Customers will remain loyal to you (customer retention)
  • Increases revenue
  • Improves business reputation 
  • Customer satisfaction 
  • No trust = No customers
  • Customers will offer suggestions/feedback
  • Word of mouth 
  • Customers will engage with your business more (social media, events, etc.)

How to Build Trust with Customers

Here are our tips for building lasting trust with your customers. 

Ask For Feedback

The best way to get feedback on your business? Ask for it!

Asking your customers for feedback shows them that you care what they have to say. Additionally, that you value and respect their opinions. 

  • Add a review/comments & complaints page to your website 
  • Have a link to leave a review 
  • Ask for Direct Messages on social media 
  • Mention it in store 
  • Ask for reviews on the phone 

Listen To Reviews

If you are encouraging your customers to leave reviews, listen to them! Value your customers’ opinion and take their advice to make your business better. 

Both negative and positive feedback are beneficial for your business. Celebrate the positive feedback. Learn from the negative feedback, and be sure not to remove it. Remember, 100% good reviews can make it look like you are filtering your reviews. 

Listening and appreciating both negative and positive feedback shows that you are a business who wants to make themselves better. 

Focus on Customer Experience 

The customer experience, also referred to as CX, is your customer’s perception of how your business treats them. CX includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When you give your customers a unique and memorable customer experience they will want to return and shop with you again.

Be Transparent

Customers want to know more about your company. So show them!

Being transparent is crucial in building customer trust. It is no secret that seeing the faces behind the company brings a personal experience to customers. Transparency makes customers feel connected to your brand on a new level and shows your company is proud of what you do!

  • Take customers behind the scenes on social media (If you are a restaurant, show you hand picking fresh produce from a local farm. If you’re a clothing company, show the process from design to manufacturing to in stores.)
  • Answer customer questions in detail
  • Let your employees shine and tell their stories on social media or your website
  • Publish detailed information about your product or service
  • Share lots of photos and videos on social media and your website. Your customers want to see!

Put Your Customer First

The number one rule for all businesses, put your customer first. 

When your customers believe that you value them and always put them first, they will develop a true connection to your company. Keep your customer as the center of your business and trust will come. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How Gen Z is Changing Shopping Habits

Generation Z. Dubbed the “digital natives”, or the first generation to grow up in the technological world with the Internet and portable digital technology. 

They witnessed the transition from CD’s to IPods, VHS tapes to High Def BlueRay and eventually streaming services. Surrounded by a constant flow of new technology as they grew older, Gen Z is different from any other generation, and they know it. Gen Z is banging down doors, setting trends and changing the shopping experience. 

As the first generation to grow up in this digital era, Gen Z has in many ways influenced how users shop online and in stores. Going further than buying a domain  and building a website, brands need to take their shopping experience to the next level. 

Today, we take a look at Gen Z’s shopping habits and how brands can adapt to them.

Who is Gen Z?

Generation Z describes people born in the late 1990s to early 2010s. Roughly from 1995-2010. Gen Z is currently around 10 years old to 25 years old. They succeed Millenials and precede Generation Alpha. 

In addition to their unique upbringing, Gen Z is the largest generation, ever. According to a Bloomberg analysis, Generation Z accounted for 2.47 billion of the 7.7 billion people on Earth. This means Gen Z makes up around 32% of the world’s population. Set to outnumber the millennial generation. 

How Gen Z is Changing Shopping Habits 

If you were wondering why Gen Z has changed shopping habits and why brands should adapt to them, here is why. Making up a huge portion of the world’s population, Gen Z has a huge influence on the way we shop today. Furthermore, Generation Z is poised to become the most entrepreneurial generation.

Here is what many Gen Z-er’s are looking for when they shop with brands:

1. Quality Products

Different from other generations, Gen Z is willing to pay more for a better product. Even at a young age. 

Gen Z values quality in a product. Furthermore, for Gen Z, a quality product establishes trust with the brand. This is the generation looking at product and brand reviews and closely watching customer service. If they see a quality product or service with great reviews, they will be sure to shop. 

2. Social Impact 

Gen Z-er’s are looking to connect with brands on a much deeper level. They look for brands that are trustworthy, engaging and align with their values. Brands with a clear mission and desire to make a difference in the world stick out to Gen Z. 

What does this look like? Well, Gen Z is a generation with a focus on protecting the planet and making a change. They value brands with a mission, who put the environment first, focus on sustainability, break out of fast fashion and give back to their community or different charities. 

Additionally, Gen Z entrepreneurs are starting businesses with social impact at the forefront and making money second. 16 year old entrepreneur Aryaansh Rathore said “I want to make a difference before I want to make money” after founding a Dubai startup which reimagines banking for Gen Z.

3. Customer Experience

When shopping, both online and in person, Gen Z is also looking for brands that will give them a positive customer experience. A brand that will go above and beyond to give customers an unforgettable shopping experience. 

This is being open and welcoming, engaging on social media, personalizing the shopping process, etc. Any way you can make your customer experience better, Gen Z will notice.

4. Convenient Shopping

With today’s technology, the shopping process has become quick and easy. Need groceries? A kitchen appliance? A new suit for work? You can now order it on your phone and have it within 24 hours. 

Gen Z has grown up with this easy shopping and has come to expect it. They are attracted to brands who make shopping hassle free. Furthermore, because most stores make shopping easy, this generation makes more, smaller purchases. A small order from an Instagram ad, an Amazon purchase and an in store pickup at Target is not out of the ordinary. 

5. Keeping Up With Trends

Growing up in the digital age, this generation knows all the ever changing trends. And they want to interact with brands that know these trends too. 

As a brand today, utilizing social media is huge to build a relationship with Gen Z. When you post trends, hire influencers, or make graphics that your followers can interact with, your audience engagement will grow. Your posts will be liked, commented on and reposted. Furthermore, your customers will remember you.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How Keep Your Website Safe

It can take up to twenty years for a business to become well established. But, it could take five minutes for a spammer to destroy a business and damage their reputation.

As a business owner, you have a lot of important items on your “to-do” list. You need to buy a domain, build a website, create a good customer experience, open a storefront, hire more employees, etc. The last thing you want to worry about constantly is if your eCommerce website is being threatened. 

Today, we are going to help put those stressors at ease. we are going to discuss the importance of cyber security, how to keep your website and intellectual property safe. 

Importance of Cyber Security 

We hear about cyber security all the time, but what is it really?

Cyber security is the practice of protecting systems, networks or programs from a digital attack. These cyber attacks are generally for stealing information, damaging hardware or electronic data, extorting money or interfering with a business operation. However, they also include phishing, DoS, DDos, malware, MITM, ransomware, URL interpretation and more.

Cyber attacks are a very real threat to small businesses with an online presence. A breach in a business’ security could risk:

  • Disruption in operations
  • Damage to reputation
  • Lost revenue
  • Stolen intellectual property
  • Customer data stolen 
  • Altered business practices
  • Money lost to regaining control of business (According to Hiscox Cyber Readiness Report, the financial impact on those affected by a cyber event rose nearly six-fold to a median of $57,000.)

How to Keep Your Website Safe 

Spending the time and money to develop a cybersecurity plan may seem tedious. However, it could potentially save you thousands or millions down the road and ensure you are protected when the threat comes.

Let’s keep your website safe:

1. Implement Defensive Registration

Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. 

Why might you consider defensive registration? Imagine a cybercriminal decides to target your business. They can buy a domain name that looks a lot like yours. By changing letters or characters, like swapping a “o” for a “0”, cybercriminals can pose like your business. 

apples.com for appIes.com. Spot the difference? The “L” is replaced with a capital “I”. 

If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 

2. Change CMS Default Settings

The most common cyber attacks are automated. Many cyber attack bots scan and target users with CMS settings on default. 

To prevent this, change your CMS settings from the default immediately. This includes changing user visibility and permissions. Furthermore, be aware of  the default settings for the three user types: Owner, Group and Public.

3. Keep Software Up to Date 

Software updates are important to ensure the health of your site. They often contain security enhancements and vulnerability repairs to help further protect you from hackers.When your software and applications are not up to date, your site may not be as secure. 

Ensure you and all of your employees are updating software when prompted. 

4. Backup Your Website

One of the best ways to protect yourself as a small business owner is to backup your website. 

Regularly backup essential business data, such as documents, spreadsheets, financial information, databases, employee files, etc. However, do not store your backups on the same server as your website. 

5. Implement a FireWall

A firewall is a network security device that monitors and filters incoming and outgoing network traffic. Put simply, it sits between your website server and data connection and reads every bit of data that passes through. 

This is a further step in protecting your site because it allows non threatening traffic into your site and keeps threatening traffic out. Additionally, the real time protection will identify threats, alert you and remove them. 

6. Use a Secure Network

Even when you think all is secure, you should be analyzing your network security. 

Make sure you change the default WiFi password that comes with it – one of the most secure is a Wi-Fi Protected Access II (WPA2) code. When working on the WiFi network you could also utilize a virtual private network (VPN) to protect business data. 

Additionally, consider scanning devices connected to your network for Malware. 

7. Have Secure Passwords

Many people use the same login information across all accounts to make remembering them easier. Any internet user understands the struggle. However, this is a huge security mistake.

Create unique passwords for every log in. Ensure each one is long (at least 12 characters), complicated and random so they are impossible to guess. No birthdays or kids names! Additionally, you should update every one of your passwords with new random ones every couple of months. 

For extra security, encourage your employees to use secure passwords as well. 

8. Purchase AdultBlock

Cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. 

AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why You Should Invest in The Customer Experience

The customer experience has topped both product and price as a brand differentiator over the past few years. For customers, a positive customer experience improves their overall shopping experience and connects them to the brand. 

What does it do for your business?

Investing in customer experience initiatives has the potential to double your revenue within 36 months. Why? Because your customers are willing to spend more if that means they have a great customer experience while shopping with you. 

At Saw.com we strive to help you be seen online and create an unforgettable experience for your customers. When you buy a domain and build a website, expect to see your credibility as a business improve, along with SEO, customer trust, marketability, revenue and more. 

Let’s cover the benefits of great customer service and why you should invest in the customer experience. 

What Does The Customer Experience Mean?

The customer experience, also referred to as CX, is essentially your customer’s perception of how your business treats them. CX represents each aspect of what your company offers customers. This, of course, includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When your customers walk away after purchasing your product feeling positive and valued as a customer, you know they had a great customer experience

Why You Should Invest in The Customer Experience 

Regardless of what industry you are in, the customer experience has proven time and time again to have a positive impact on your company. Here is why you should invest in CX:

1. Customer Satisfaction

The most obvious reason to invest in the customer experience? Your customer will be happy. 

Treating your customers well, and going above and beyond for them, is an unmatched shopping experience. When your customers feel valued and leave your shop with a smile on their face, they will remember you. (And keep coming back). 

2. Customer Retention

Did you know: Acquiring a new customer costs 7 times more than maintaining an existing one.

A positive customer service experience directly correlates with brand loyalty. When you give a new customer an unforgettable experience, they will want to continue shopping with you in the future. Take the time to invest in your existing customers, and you will have loyal customers for life. 

3. Increase Revenue

No one wants to spend money with a company that treats them poorly. 

And as we said earlier – the customer experience has topped both product and price as a brand differentiator. Customers who receive good customer service are truly willing to spend more for it. Sometimes, regardless of the price. 

Another great way to increase brand loyalty, and revenue, is by offering various loyalty programs. This gives loyal customers exclusive deals and reminds them to always be looking out for your alerts and new products! 

4. Brand Credibility

In addition to building a meaningful relationship with your customers, CX also increases your brand credibility.

If customers shop with you and rave about your amazing employees and shopping experience, expect positive customer reviews, and for their family and friends to start coming in! CX that sets you apart from your competitors establishes you as a professional brand that also values their customers. 

5. Poor CX Leads To Unhappy Customers

Customer expectations are currently at an all time high. If you do not offer customers a positive CX, they will be unhappy. 

Your unhappy customers could leave a negative review, or share their experience with those close to them. 72% of customers will share a positive customer experience with at least 6 or more people. However, if a customer is not happy, 13% of them will share their experience with 15 or more.

More Customer Experience Stats

Still on the fence about investing in the customer experience? Here are some recent stats to change your mind:

  • There is an 80% increase in revenue for businesses that focus on improving customer experience
  • 73% of customers agree that customer experience helps to drive their buying decision.
  • 86% of customers say that they are ready to pay more if it means getting a better customer experience.
  • 72% of customers will share a positive customer experience with at least 6 or more people. Meanwhile, if a customer is not happy, 13% of them will share their experience with 15 or  more.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

5 Ways To Improve Your eCommerce Shop

Did you know: 86% of customers say that they are ready to pay more if it means getting a better customer experience.

It is 2022, customers expect a unique and personalized experience every time they shop. Customers want to feel valued, to experience something different. You, as the business, need to give them that.

With the rise of eCommerce shopping, businesses have to find new ways to attract customers and provide them with a positive shopping experience. This can be difficult for many business owners. You may be wondering – How can I give customers a personal experience if I can not interact with them face to face? 


Here is our guide to improving your eCommerce shop.

Importance of Building Trust With Customers 

Before we begin, let’s cover why building trust with customers through your eCommerce shop is so important. 

Giving customers a positive experience on your site overall elevates the customer service experience. It makes customers enjoy shopping with your brand, trust your brand and keep coming back to your brand. When customers trust your business, your business blossoms. Here are just a few benefits that come from a strong customer relationship: 

  • Customers will advocate for you and recommend you
  • Improves your business credibility
  • Leads to loyal customers
  • Customers will offer suggestions/feedback
  • Customers will engage with your business more (social media, events, etc.)

5 Ways To Improve Your eCommerce Shop

Implementing one, or all of our 5 tips, will help bring your eCommerce shop to new heights. 

1. Design Your Website

Buy a domain that fits your company, and design your website to match your brand.

A premium domain name and well designed website is trustworthy. Why? It makes you look professional and gives your brand a visual identity. If you are unsure of where to begin designing a website, here are some current website design trends we love. 

2. Make Your Site User Friendly

A crucial step in designing a website is making it user friendly. 

This means the site is easy to navigate and easy to read. In 2-3 clicks, your customer should be able to find what they are looking for. If customers are scouring your site for the information they need, they will give up and close the tab. 

  • Organize your site. 
  • Have a few general tabs at the top of your page to help navigate users. Ex.) “Clothing”, “New Arrivals”, “Home”, “About Us”
  • Keep each page of your website free of clutter. 
  • Balance your page with minimal writing, photos and free space. This keeps your page symmetrical and gives users a clear path to follow.

3. Ensure Fast Speed

This includes site speed, and the shopping process.

Today, people expect all sites to load instantaneously. Your page has about one to two seconds of loading time before your customers will be nearing frustration and closing out of your site. Ensure your site is fast and works across all platforms; desktop, tablet, mobile, etc. 

Additionally, keep the shopping process fast for your customer once they are on your site. 

  • Provide pop ups of suggested items
  • Allow them to checkout as a guest, so they do not have to take the time to make an account, or sign in, everytime
  • Provide a shopping cart expiration 

Your customer will appreciate how easy it is to find everything they are looking for, and checkout quickly!

4. Secure The Checkout Process

You would never hand over your credit card information and address to someone in passing. When a customer shops with you, they have to trust that their information will be secure. The last thing they want to stress about is if they are uncertain about your site using their information. 

Make them feel at ease by clearly displaying privacy and/or security badges. Additionally, inform your customers of your policies when it comes to privacy and sharing their information. 

Doing this will build trust with your customer and build your reputation as a professional, respectful company. 

5. Put Your Customers First 

It all goes back to this. Put your customers first. 

Today, customers shop online because it is easy and hassle free, from the comfort of their home. However, they still are looking for a unique experience. Make your customers feel appreciated and valued, and you will have a loyal customer for life. 

  • Create a loyalty program for returning customers
  • Send free gifts to loyal customers after purchases
  • Give customers suggestions based on their past purchases
  • Include their first name in emails and when they log onto your site
  • Create social media pages that are inviting and encourage engagement 
  • Ask your customers for honest reviews and feedback 
  • Surprise your shoppers with sales, free shipping or giveaways 

By implementing one or more of these into your online shop, you will make your customer feel a connection. Almost like they are truly shopping in person with you. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How To Strengthen Your Business

Taking the time to nurture and build your business makes amazing things happen. 

We have all witnessed brands that are innovative. Brands that build their business brick by brick and shoot for the stars. No matter who you are, and what your small business is, there are always ways to grow. To create something new and build up on your strengths. 

Today, we explore ways to introduce innovative ideas to your brand and strengthen your small business. 

Ways To Introduce Growth in Your Business

Starting a business is difficult, continuing to grow and adapt is just as hard. 

Whether your next business goal is to buy a domain and begin a website or you are looking to launch a new product. Here are ways to keep a constant stream of new ideas that build on your small business:

1. Start With The Basics

No business has instantaneous, overnight success. 

Start small, with the basics. Furthermore, continue to return to those basics as your business grows. Remind yourself, and your team, who you are as a business. This will encourage and maintain a strong brand voice. 

  • Who is your target audience?
  • What do you want people to feel when they interact with your brand? 
  • What drives you, what inspires you and your team?

2. Make Small Improvements

Taking your business to the next level can feel like a more attainable task when you make small improvements over a period of time. 

  • Make small changes. Simplify the current system so it is more effective. 
  • Set realistic, measurable goals. Check in on these goals frequently.
  • Eliminate anything dated, or simply not working, from your business. Focus on what is efficient, and what will give your customers the best experience. 

3. Return To Your Creative Side

When running a business, you may be laser focused on efficiency and running the numbers. To spark innovation, it may be time to return to your creative side. 

Take time to allow yourself to express new ideas, to invent, to experiment. Reimagine your current products or services, think of how you can expand on them. Furthermore, encourage your team to do the same. 

4. Think Like Your Customer

Remember to put yourself in your customers shoes.

What is missing from the market currently? Is there something your target audience needs?

Remember to always have your eyes open and ears listening. Be up to date on what is going on in the world – news, trends, popular interests, etc. The market is always changing. Pay attention to news in your industry and far beyond. 

Additionally, listen to what your customers are saying about a certain product, or lack thereof. 

5. Listen To Feedback

Going hand in hand with the above: listen to feedback. 

Receiving feedback is a gift. Negative or positive, you get to see firsthand what people are saying about your brand. See what your customers are saying on review websites, social media, in stores, on surveys, etc. Listen to it! 

  • What are people saying is working?
  • How can you improve, adapt?
  • What can fix the problems they are mentioning?

Customer feedback is essential to running a business. Feedback highlights areas that are working well, and those areas that require your attention. 

6. Create a Strong Team

Surround yourself with a team of people who support you and your vision. 

Make sure you hire smart people in the areas that you need to make stronger. Additionally, enforce a supportive work environment where you and your team can freely express new ideas, concerns, innovation, etc. Let your team know that their suggestions are valued and respected. 

A strong work environment and supportive team will lead you to amazing heights. 

Stay Driven and Flexible

As an entrepreneur, you already possess a drive that sets you apart. Hold on to that. 

As you introduce these new ideas to strengthen your business, keep that drive to make your company better. Building a business is a marathon, not a sprint. Stay flexible, open minded and focused as you introduce our 5 ideas for innovation to your team.

With time, watch as you build a strong relationship with your team, launch new products, increase sales, build trust with your customers and more.

Create a Company Website

Is your first step towards strengthening your business a new website? Are you looking for guidance while you create a brand identity?

Build your brand and acquire the perfect domain for your business, with us! 

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.