Frequently Asked Questions - Frequently Asked Questions

Are you ready to find your new brand-building domain, but still have questions about how that will work? We are here to answer all of your questions to help you succeed. Our team has the knowledge and expertise to guide you from the beginning through to the successful end of your transaction. Company Services

What are all the services provides? provides domain acquisition services, domain sales services, domain appraisals and domain portfolio management services. Set up a time to discuss your domain needs here.

How do I sell my domain(s)?

We want to be your go-to place to help you sell domains. Listing your domains with is easy. Set up a time to discuss your domain sales needs here.

I have a lot of domain experience – I don’t need advice. I just need to be put in touch with buyers. How hands-on is your sales approach?

At, we treat each client as an individual with their own needs and expectations. We will listen to you and provide you the service you expect.

How do I buy a domain?

We want to be your go-to place to help you buy domains. Set up a time to discuss your domain acquisitions needs here.

How do I trust with my domain acquisition needs?

The team has been carefully put together by some of the most trusted and respected leaders in the domain field.

How do I find out if a domain name is available for sale?

Our team is made up of experts in domain acquisitions. We have helped some of the most widely recognized global brands acquire highly sought-after domains and other associated digital assets. We can help you by:
  • determining if the domain you desire for your business is available;
  • providing a successful acquisition strategy; and
  • providing a timeline to acquire the domain.

What should I expect to spend on a premium domain?

Each domain’s overall value is unique. At, we have the expertise to provide an accurate valuation of the domain asset you need to help build your company’s brand.

Why should I pay so much for a premium domain?

Think of a domain name as a digital storefront. You wouldn’t want your physical storefront to be falling apart with rusted letters. A premium domain ensures a shiny, clean digital store front that will be attractive and accessible for potential customers.

I have a Facebook page for my business – why do I need a domain?

Facebook and other social media sites are great for direct communication with your customers. However, to effectively brand your business and show your customers you’re professional and legitimate, you’ll need a domain.

Think about when you look up new restaurants to try. If you find a restaurant that only has a Facebook page, it can be very difficult to access their menu or find out how to make reservations, and you might choose a different restaurant.

What is my domain worth?

Each domain has its own unique characteristics that make it potentially valuable. Please get in touch with our team to schedule a consultation to discuss having an expert appraisal or visit our automated domain appraisal tool by clicking here.

How will the team help me market and sell my premium domain(s)?

Our team has a strong track record of success in selling domains for our clients. Our proven strategy and process has resulted in thousands of happy clients over the past decade. Please get in touch today to learn more about how we can help you. Contact us for more information.

How much does a domain appraisal cost?

We offer a thorough written professional appraisal for our client’s domains. Each domain is meticulously appraised by one of our experts. The price for appraisals varies on a case-by-case basis, depending on how many domains you need appraised and the appraisal’s level of detail. The handwritten service starts at $299.00 USD. Please get in touch here to discuss your appraisal needs. We also offer a complimentary automated appraisal that is based on 216 datapoints ranging from past sales, domain length, extension, word popularity, and the relative value of the keyword. Give our automated appraisal tool a try by clicking here: Please note: Automated appraisals are based on several factors such as domain length, extension, and word popularity and thus reflect the relative value of the domain name based on those fixed factors. However, because each domain name is unique, automated appraisals may not reflect the market value of the domain name as assessed by our professionals.

What if the automated domain appraisal differs from the valuation a Domain Broker says it is worth or is different from a written appraisal I have received from

Automated appraisals are based on several factors such as domain length, extension, and word popularity and thus reflect the relative value of the domain name based on those fixed factors. However, because each domain name is unique, automated appraisals may not reflect the market value of the domain name as assessed by our professionals. In so many words, as good as our appraisal tool is, nothing is as good at giving you an accurate assessment of the domain you own or want to purchase as one of our professionals can.

How long do listing agreements last?

Each agreement is different, depending on the domain and the needs of the client. Most high-value domain sales take time. We follow a proven formula to achieve success for our clients. We expect that each time we are entrusted to market and sell an asset for a client, we will formulate a custom plan that will maximize the client’s profit.

What is an exclusive listing agreement?

An exclusive listing and marketing agreement is a mutual agreement between and our clients who wish to sell a domain. This agreement allows the team to exclusively market the asset for sale to targeted, qualified buyers.

Can team help me sell more than one domain at a time?

Of course. Each domain seller’s portfolio is unique; no two are the same. Our team will evaluate your portfolio and work with you to sell one or all of your domains.

What if I don’t know what domain I want to buy?

Our team will work with you to help you define your goals and determine the best options for you with regards to domain acquisition. We look to target domains that will help you build and own your brand online.

What is an exclusive buyer’s agreement?

An exclusive buyer’s agreement is a mutual agreement between and our clients who wish to purchase a domain for their business. This agreement allows the team to exclusively pursue and negotiate on your behalf to purchase the asset in confidential way.

How do I sign up for your periodic newsletter?

Please contact us for more information here.

Are you a registrar? is not a domain registrar. However, we partner with several registrars we can recommend that can assist with your domain registrations. Please contact us at

Where are you located?

We are based in the Orlando Florida, Metropolitan area and have team members located globally.

How is my data protected?

We take your privacy very seriously and will do everything we can to protect your personal data. Please refer to our Privacy Policy for more information.

I’m interested in working for How can I get more information?

Great! Visit our jobs page to browse our openings.

I do not see the answer to the question I have, can you help?

Of course. Please contact us here.

General – Website and Domain Names

What is the difference between a website and a domain name?

A website is a collection of webpages on the Internet that contain content. A domain name is essentially the virtual address or location of a website. An easy way to think of the relationship is to think of a domain name like a piece of real estate property and to think of a website like a business that operates on the property. Just like in real estate, a domain can lie vacant just like a property. Or it can be occupied by a website. And just as a business needs a physical property in order to operate, a website needs a domain name in order to operate. A domain name can exist without a website, but a website cannot exist without a domain name.

Why do I need a domain for my company?

There are many benefits to having your own domain name for your business. If you plan on having any presence online, you should invest in a domain name. First and foremost, a domain allows for much more control over your online presence than any social media platform can offer. With a domain, you control branding, look and feel, search engine positioning, etc. All of this control makes it easier for reach potential customers. The most important part of having your own website instead of relying on a 3rd party is you own the content. When you post to a social media site you give them ownership of it. That means you could lose access to it without notice. For more information on the benefits of owning a domain, click here.

Do I need a domain to have a website?

To put it simply – yes, you need a domain name to have a website. You can build a website, but unless that website is connected to a domain name, no one on the Internet will be able to access the site. The domain name is essentially the website’s virtual location. Without a domain name, the website cannot “exist” anywhere on the Internet. You can build a website using a service such as Wix or WordPress, but unless you pay to register your own domain, you have to use the Wix or WordPress domain at the end of your site’s URL. We do not suggest you do that for multiple reasons.
  1. You might not own the registration of the domain. If you become reliant to that domain a third party could raise your renewals or keep your content. It is not a great position to be in.
  2. Having a long or cheap looking domain does not sit well with clients. It would be better to register a .COM, .CO, .NET, or .INC for example and own it outright for a mere 10-20 dollars a year.

Can I host my own domain, or do I need a domain hosting service?

Yes. It is possible to host your own domain. However, unless you are technically inclined and want to spend unnecessary time and effort, we recommend using a hosting service. Hosting your own domain is a complicated, multi-step process that will yield a more expensive, sub-standard product compared to what you will get with a hosting service. Put another way, hosting your own website is a bit like making your own puff pastry from scratch instead of using store-bought. Unless you’re a professional pastry chef, you’re going to spend a lot of time and effort on a pastry that probably won’t even taste as good as something made with inexpensive store-bought puff pastry.

What is SEO and why should I care?

SEO stands for Search Engine Optimization. Before diving into SEO, we need to talk about search engines. All major search engines like Google and Bing rank search results based on what the search engine decides is most relevant for each user. Think of search engines like extremely sophisticated librarians. They are able to sift through millions and millions of pages of information to provide useful and relevant information to its users. They “decide” what is relevant through an algorithm that sifts through the information based on key words. If you have a website and wish to reach as many customers as possible, search engine results are crucial. The higher your website is ranked on Google searches relevant to your industry, to more web traffic you will receive from potential customers. This is where Search Engine Optimization (SEO) comes in. Essentially, SEO involves developing content that is relevant to your industry that will work with the search engine algorithm to produce higher search results.

What is the best type of domain for SEO?

One key to maximizing Search Engine Optimization (SEO) lies in your domain name. Keep the following SEO tips in mind for domain names:
  • If your budget allows, stick to .com top-level domains – they generate the most credibility of all top-level domains.
  • Keep your name short and memorable. Search engines use accessibility as a ranking factor, so the easier your domain name is for humans to read and understand, the higher search engines will rank your site.
  • Avoid hyphens, numbers, non-standard characters, etc. Domains like come across as unprofessional and will be less likely to be ranked on search engines.

What domain strategy is best for business?

As mentioned in many questions before one can register a domain name for as little as 10 to 20 dollars per year. When it comes to the most common extensions the best domain names are taken. Hand registering a domain for your product or company name strategically does not make sense. Why is that? This domain is your online identity, it is your brand, and it is what you are relying on to bring you new and repeat customers. Since most of the most premium and memorable domains are already taken you will be forced to register a very long domain or one with hyphens. Both options are easily misspelled or forgettable. A bare minimum of 2,000 USD should be spent on your domain if you are serious about your business. Please call us today for a free consultation. We will give you some choices that make sense for your businesses fast! Contact us here!!

Can I own a domain with a website builder like Wix or WordPress?

Yes. Most website builders like Wix or WordPress offer domain purchasing and hosting services. A service they can provide is an “all-in-one” service where you can purchase a domain, build a website, and host the website all using one platform.

Domain Name Ownership

Do I need domain privacy?

Most domain registrars (GoDaddy, Network Solutions, etc.) offer domain privacy service or ‘whois protection’ as an add-on to hosting service. Typically for a monthly fee for as much as $10, or per year the service replaces the user’s personal information used to register the domain in the Whois database with anonymized information. For example, it replaces your name and email with the information of the hosting service done through a proxy server. Domain privacy protects against your personal information being used for fraudulent purposes, ranging from phishing attacks, cyberstalking, to identity theft. In the digital world, personal data is a hugely valuable commodity; a commodity we should not allow in the wrong hands. Domain privacy is a small price to pay (some privacy services are even free) for peace of mind. The poor man’s version of privacy is to put a free email address for nothing but your whois information and keep in mind that your registrar is really the only entity you need to respond to there no matter what people say unless it is a legal matter.

When you buy a domain is it yours forever?

No. When you “buy” a domain you are essentially paying a domain registry for the rights to register and use the domain for one year. However, some domain extensions can be registered for up to ten years without the need to renew each year.

Can someone steal your domain name?

Yes. This is known as domain hijacking. Domain names can be stolen just like any other form of property. Domain thieves steal domain names by gaining access into the account that is used to manage the domain registration. Usually this is done by hacking into the email address of record for the domain (remember, you can hide your email address of record by using a Whois privacy service). Once they have access to your account, they can transfer the registration of the domain without your consent.

Can I buy a domain and just let it sit there?

Yes. You can buy and register a domain name without creating a website or hosting it. There are a handful of reasons someone might register a domain without building a website. For example a startup might register multiple potential domain names if they’re still in the planning phase and haven’t settled on a name. They might have a lot of options and want to “reserve” all of their options. Then, once a name is decided, they could sell the domains they had been holding onto.

What are the most expensive domain names?

Many domain sales are not reported publicly, so we can’t say with 100% the highest sales ever made. However, most agree with a handful of the highest sales ever reported, and they’re in the tens of millions. For example, sold in 2019 for $30 million, while our Co-founder sold for 13,000,000 USD. Do you have a multi-million-dollar domain in your back pocket? Find out today with our domain appraisal service. With decades of experience brokering multimillion-dollar domains, we provide accurate and complete domain price estimates for a single domain or your whole portfolio.

Why do I have to pay each year to keep my domain name?

The annual fee you pay a registrar for your registration keeps your domain “active” on the Internet. Instead of owning a physical object that you keep permanently, owning a domain is more like “renting” the rights to use that domain. Domain registration fees depend on the registrar, but most run from between $10 to $20 per year. The registration fees go to the registrar, registry and ICANN. If you are unhappy with the price of your service of your current registrar, you can always transfer your registration to a different registrar. There are thousands!

Does it matter where I purchase my domain?

Registrars each offer the same basic service – administering domain registration between ICANN and its customers. However, each registrar offers unique service features such as added security, Whois privacy, custom email, customer support, reminder emails, etc.

What is domain buy service?

Domain buy service is also known as domain broker service or domain acquisition service. If you want to buy a domain name but it is already registered, one of our Sales Consultants can work to acquire the domain for you at a reasonable price. Our team does all the heavy lifting and dirty work to find the owner and negotiate a great deal on your behalf. Set up a time to discuss your domain acquisition needs here.

What is domain squatting?

Domain squatting is when someone buys a domain name to prevent a legitimate business from registering it and profit from reselling it. For example, a domain squatter might search local business license records, find one that hasn’t yet registered their business name as a domain, and snatch up the name for cheap. Then, they’ll contact that business to sell them the name. Usually businesses are willing to pay the price instead of going to court or changing their name. In most states and countries, domain squatting is illegal. It all comes down to intent. If the purchase was made in “bad faith,” then it’s considered domain squatting. The problem is that is can be very difficult to prove bad faith. Let us be clear, a domain owner that registered or purchased the domain name your company happens to want years before your company was founded is not a squatter. To protect yourself from domain squatters, make sure to register your domain as soon as possible, register similar names with multiple extensions, and register a trademark for your name.

We might also suggest you register common typos of your domain name and forward them to that domain. This is actually another service we offer which is called Brand Protection. Please click here to speak to a Sales Consultant about our Brand Protection services.

Domain Name Cost and Registration

Where is the best place to buy a domain name?

This is an obvious answer! is the best place to purchase any domain. Why is that? We have a considerable amount of experience, knowledge and relationships coupled with the most cutting edge technology available today.

How much is a domain name?

Domain prices vary depending on many factors similar to real-estate. The most valuable ones are already registered. The most inexpensive domains available are those that are unregistered. A .COM, .NET, .ORG will cost anywhere from ten to twenty dollars per year to register. There are many other extensions which can cost thousands of dollars to register each year. At a maximum, domains have sold for as much as millions of dollars. Keep in mind that, no matter how expensive a domain is upfront, you will have to pay yearly registration fees to keep it registered. For more information on the factors that determine a domain’s price, click here.

How do I know how much a domain should cost?

There are many factors that determine a domain’s price. However, the domain industry is constantly changing and it’s quite difficult to accurately appraise a domain without the knowledge and expertise gained from decades of experience in the industry. That is where we can help. To learn about our professional appraisal services, click here or to get a complimentary automated appraisal click here.

Does it matter where I purchase my domain?

Registrars each offer the same basic service – administering domain registration between ICANN and its customers. However, each registrar offers unique service features such as added security, Whois privacy, custom email, customer support, reminder emails, etc.

Which domain extension is best?

Because business needs differ, it’s impossible to say which domain extension is “best”. It depends on what is best for your specific business needs. With that said, if your goal is to reach as many customers as you can, you can’t go wrong with .com, the most popular top-level domain (TLD). For more information about the different domain extensions, click here.

Do .orgs have to be non-profit?

No. .Org domain names are not legally required to be non-profit. This is a common misconception, as anyone can register a .org domain. However, most .orgs are owned by nonprofits, non-governmental organizations, or schools.

How many top-level domains are there?

There are over 1,000 top-level domains in existence, from .aaa to .zw. For a list of every top-level domain, click here.

Who sets domain name prices?

Think of domain sales as two distinct categories. The first is the domain registration fee that needs to be paid once a year for every domain. This price varies by extension and registrar but is generally between $10 – $20. Much of the price that registrars charge goes directly to the registry that manages the domain name. For example, Verisign currently charges $7.85 per .com domain name per year. The Internet Corporation for Assigned Names and Numbers (ICANN) set limits on how much domain registries can charge for each domain name. The second is the price you pay for a domain that is already registered. For example, if you search for a domain and it is already registered or unavailable, you will need to make an offer to the owner of the domain. This price is not controlled by anyone – it is dictated by supply and demand. People pay high prices for things that they perceive to be valuable. That is how we end up with multimillion-dollar domain sales. For more information on the relationship between registries and registrars, click here.

More Questions? Call us at +1 (781) 281-9475