How to Optimize Your Site For Mobile Devices

Over the past decade, the number of people accessing the Internet on mobile phones has surged. 58.26% of all web traffic came through mobile phones as of May 2022. 

That is a rapidly growing number. 

So, what does this mean? This continuous growth suggests the importance for consumers to be able to access the Internet, on the go. As a business owner, this means ensuring you buy a domain and build a business website. Furthermore, that the website is fit for mobile devices. 

Here are 6 reasons why it is time to make your website mobile friendly, and how to do so.

Why is Mobile Important?

As stated above, mobile makes up for over half of all web traffic! 

There are many reasons why. For some people, their smartphone is the only computer they own. Therefore, all researching and shopping is done on their mobile. For others, their phone acts as their on the go computer. They use it to research/ look things up and sometimes use it to shop online. 

However, as technology has developed over the last decade, it has become easier and easier to shop online via mobile phones. New technology like face ID, Apple Pay, etc makes online shopping instantaneous and hassle free. 

Here are a few more reasons why mobile is important: 

  • Mobile friendly sites rank higher on Google, and other search engines. 
  • A lot of site traffic comes from mobile, meaning you could miss out on traffic without it 
  • Users make purchases immediately, instead of saving it for later on their desktop 
  • A website that does not fit a mobile screen will lead to a poor customer experience
  • Users are 5 times more likely to leave your site if it is no mobile friendly 

How to Optimize Your Site For Mobile Devices

After buying a domain name and building your website, it is important to spend the time on making it mobile-friendly.

Here are a few ways to optimize your site for mobile:

1. Design With Your Customers in Mind

When designing your site, you should keep your customers at the front of your mind. 

Put yourself in your customers shoes. What would make their shopping experience better? How can you format the site to fit their needs? What would they want to see from your mobile website? 

Here are some things to think about:

  • Font readability and font size
  • Number of tabs 
  • Button/link sizes 
  • Number of images and graphics
  • Easy navigation 
  • Popular products at home page

2. Easy Navigation

Easy navigation directly correlates with customer experience. 

When online shopping, it’s sometimes hard to find what you are looking for. Especially on a smaller screen. If your customers are spending too much time searching your site, they may leave. 

Structure your site to be easy to navigate, without forcing your customers to zoom in and out. Choose a clear, easy to read font. Format your site to a mobile device, leaving 3-4 tabs at the top of the page so customers can easily find the area they are looking for. Additionally, consider cutting back on some images and videos from your desktop website so you do not overcrowd your mobile version. 

3. Quick Site Loading

Almost half of all users will leave a mobile site that takes longer than 2 to 3 seconds to load. Why? Because one in two mobile users expect their webpage to load in less than 2 seconds. People want searching and shopping to be fast, and expect your site to do the same.  

Minimize the load time of your website and increase the amount of site traffic (and sales). 

4. Optimize Product Listings

If you want customers to make purchases, you need to ensure your product listings are working properly. 

This means ensuring that all images link to a new page. Additionally, those links and buttons are working. Furthermore, make sure that all important information is displayed next to the product listing so customers do not have to go searching. This includes price, dimensions, warranty, “add to cart”, etc. 

5. Call To Action

Oftentimes, customers are using their phone for quick, on the go searches and purchases. 

Give your customers some direction, and help them quicken the shopping experience with a call to action. Additionally, minimize the steps it takes for your customers to find what they are looking for.

A general rule is 1-3 clicks for your customers to find what they need. Whether that is contacting you, searching for a product or checking out. Offer shortcuts or pop ups to immediately bring your customer to a popular page. 

6. Make Purchasing Easy

If you want people purchasing from your website, both on desktop and online, you need to make the checkout process seamless. 

How can you make purchasing easy?

Reduce Checkout Steps

A checkout process with too many steps leaves customers too many opportunities to abandon their purchase. 

For a mobile site checkout, ask for necessary information like name, address and email. Leave out extra questions like asking to join an email list, becoming a member, etc.

Payment Options

Another way to make the checkout process swift is to accept many payment options. This makes checkout fast and easy for all of your customers.

Have an option for Apple Pay, PayPal, Shop Pay, card number etc.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How Keep Your Website Safe

It can take up to twenty years for a business to become well established. But, it could take five minutes for a spammer to destroy a business and damage their reputation.

As a business owner, you have a lot of important items on your “to-do” list. You need to buy a domain, build a website, create a good customer experience, open a storefront, hire more employees, etc. The last thing you want to worry about constantly is if your eCommerce website is being threatened. 

Today, we are going to help put those stressors at ease. we are going to discuss the importance of cyber security, how to keep your website and intellectual property safe. 

Importance of Cyber Security 

We hear about cyber security all the time, but what is it really?

Cyber security is the practice of protecting systems, networks or programs from a digital attack. These cyber attacks are generally for stealing information, damaging hardware or electronic data, extorting money or interfering with a business operation. However, they also include phishing, DoS, DDos, malware, MITM, ransomware, URL interpretation and more.

Cyber attacks are a very real threat to small businesses with an online presence. A breach in a business’ security could risk:

  • Disruption in operations
  • Damage to reputation
  • Lost revenue
  • Stolen intellectual property
  • Customer data stolen 
  • Altered business practices
  • Money lost to regaining control of business (According to Hiscox Cyber Readiness Report, the financial impact on those affected by a cyber event rose nearly six-fold to a median of $57,000.)

How to Keep Your Website Safe 

Spending the time and money to develop a cybersecurity plan may seem tedious. However, it could potentially save you thousands or millions down the road and ensure you are protected when the threat comes.

Let’s keep your website safe:

1. Implement Defensive Registration

Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. 

Why might you consider defensive registration? Imagine a cybercriminal decides to target your business. They can buy a domain name that looks a lot like yours. By changing letters or characters, like swapping a “o” for a “0”, cybercriminals can pose like your business. 

apples.com for appIes.com. Spot the difference? The “L” is replaced with a capital “I”. 

If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 

2. Change CMS Default Settings

The most common cyber attacks are automated. Many cyber attack bots scan and target users with CMS settings on default. 

To prevent this, change your CMS settings from the default immediately. This includes changing user visibility and permissions. Furthermore, be aware of  the default settings for the three user types: Owner, Group and Public.

3. Keep Software Up to Date 

Software updates are important to ensure the health of your site. They often contain security enhancements and vulnerability repairs to help further protect you from hackers.When your software and applications are not up to date, your site may not be as secure. 

Ensure you and all of your employees are updating software when prompted. 

4. Backup Your Website

One of the best ways to protect yourself as a small business owner is to backup your website. 

Regularly backup essential business data, such as documents, spreadsheets, financial information, databases, employee files, etc. However, do not store your backups on the same server as your website. 

5. Implement a FireWall

A firewall is a network security device that monitors and filters incoming and outgoing network traffic. Put simply, it sits between your website server and data connection and reads every bit of data that passes through. 

This is a further step in protecting your site because it allows non threatening traffic into your site and keeps threatening traffic out. Additionally, the real time protection will identify threats, alert you and remove them. 

6. Use a Secure Network

Even when you think all is secure, you should be analyzing your network security. 

Make sure you change the default WiFi password that comes with it – one of the most secure is a Wi-Fi Protected Access II (WPA2) code. When working on the WiFi network you could also utilize a virtual private network (VPN) to protect business data. 

Additionally, consider scanning devices connected to your network for Malware. 

7. Have Secure Passwords

Many people use the same login information across all accounts to make remembering them easier. Any internet user understands the struggle. However, this is a huge security mistake.

Create unique passwords for every log in. Ensure each one is long (at least 12 characters), complicated and random so they are impossible to guess. No birthdays or kids names! Additionally, you should update every one of your passwords with new random ones every couple of months. 

For extra security, encourage your employees to use secure passwords as well. 

8. Purchase AdultBlock

Cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. 

AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why You Should Invest in The Customer Experience

The customer experience has topped both product and price as a brand differentiator over the past few years. For customers, a positive customer experience improves their overall shopping experience and connects them to the brand. 

What does it do for your business?

Investing in customer experience initiatives has the potential to double your revenue within 36 months. Why? Because your customers are willing to spend more if that means they have a great customer experience while shopping with you. 

At Saw.com we strive to help you be seen online and create an unforgettable experience for your customers. When you buy a domain and build a website, expect to see your credibility as a business improve, along with SEO, customer trust, marketability, revenue and more. 

Let’s cover the benefits of great customer service and why you should invest in the customer experience. 

What Does The Customer Experience Mean?

The customer experience, also referred to as CX, is essentially your customer’s perception of how your business treats them. CX represents each aspect of what your company offers customers. This, of course, includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When your customers walk away after purchasing your product feeling positive and valued as a customer, you know they had a great customer experience

Why You Should Invest in The Customer Experience 

Regardless of what industry you are in, the customer experience has proven time and time again to have a positive impact on your company. Here is why you should invest in CX:

1. Customer Satisfaction

The most obvious reason to invest in the customer experience? Your customer will be happy. 

Treating your customers well, and going above and beyond for them, is an unmatched shopping experience. When your customers feel valued and leave your shop with a smile on their face, they will remember you. (And keep coming back). 

2. Customer Retention

Did you know: Acquiring a new customer costs 7 times more than maintaining an existing one.

A positive customer service experience directly correlates with brand loyalty. When you give a new customer an unforgettable experience, they will want to continue shopping with you in the future. Take the time to invest in your existing customers, and you will have loyal customers for life. 

3. Increase Revenue

No one wants to spend money with a company that treats them poorly. 

And as we said earlier – the customer experience has topped both product and price as a brand differentiator. Customers who receive good customer service are truly willing to spend more for it. Sometimes, regardless of the price. 

Another great way to increase brand loyalty, and revenue, is by offering various loyalty programs. This gives loyal customers exclusive deals and reminds them to always be looking out for your alerts and new products! 

4. Brand Credibility

In addition to building a meaningful relationship with your customers, CX also increases your brand credibility.

If customers shop with you and rave about your amazing employees and shopping experience, expect positive customer reviews, and for their family and friends to start coming in! CX that sets you apart from your competitors establishes you as a professional brand that also values their customers. 

5. Poor CX Leads To Unhappy Customers

Customer expectations are currently at an all time high. If you do not offer customers a positive CX, they will be unhappy. 

Your unhappy customers could leave a negative review, or share their experience with those close to them. 72% of customers will share a positive customer experience with at least 6 or more people. However, if a customer is not happy, 13% of them will share their experience with 15 or more.

More Customer Experience Stats

Still on the fence about investing in the customer experience? Here are some recent stats to change your mind:

  • There is an 80% increase in revenue for businesses that focus on improving customer experience
  • 73% of customers agree that customer experience helps to drive their buying decision.
  • 86% of customers say that they are ready to pay more if it means getting a better customer experience.
  • 72% of customers will share a positive customer experience with at least 6 or more people. Meanwhile, if a customer is not happy, 13% of them will share their experience with 15 or  more.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How To Strengthen Your Business

Taking the time to nurture and build your business makes amazing things happen. 

We have all witnessed brands that are innovative. Brands that build their business brick by brick and shoot for the stars. No matter who you are, and what your small business is, there are always ways to grow. To create something new and build up on your strengths. 

Today, we explore ways to introduce innovative ideas to your brand and strengthen your small business. 

Ways To Introduce Growth in Your Business

Starting a business is difficult, continuing to grow and adapt is just as hard. 

Whether your next business goal is to buy a domain and begin a website or you are looking to launch a new product. Here are ways to keep a constant stream of new ideas that build on your small business:

1. Start With The Basics

No business has instantaneous, overnight success. 

Start small, with the basics. Furthermore, continue to return to those basics as your business grows. Remind yourself, and your team, who you are as a business. This will encourage and maintain a strong brand voice. 

  • Who is your target audience?
  • What do you want people to feel when they interact with your brand? 
  • What drives you, what inspires you and your team?

2. Make Small Improvements

Taking your business to the next level can feel like a more attainable task when you make small improvements over a period of time. 

  • Make small changes. Simplify the current system so it is more effective. 
  • Set realistic, measurable goals. Check in on these goals frequently.
  • Eliminate anything dated, or simply not working, from your business. Focus on what is efficient, and what will give your customers the best experience. 

3. Return To Your Creative Side

When running a business, you may be laser focused on efficiency and running the numbers. To spark innovation, it may be time to return to your creative side. 

Take time to allow yourself to express new ideas, to invent, to experiment. Reimagine your current products or services, think of how you can expand on them. Furthermore, encourage your team to do the same. 

4. Think Like Your Customer

Remember to put yourself in your customers shoes.

What is missing from the market currently? Is there something your target audience needs?

Remember to always have your eyes open and ears listening. Be up to date on what is going on in the world – news, trends, popular interests, etc. The market is always changing. Pay attention to news in your industry and far beyond. 

Additionally, listen to what your customers are saying about a certain product, or lack thereof. 

5. Listen To Feedback

Going hand in hand with the above: listen to feedback. 

Receiving feedback is a gift. Negative or positive, you get to see firsthand what people are saying about your brand. See what your customers are saying on review websites, social media, in stores, on surveys, etc. Listen to it! 

  • What are people saying is working?
  • How can you improve, adapt?
  • What can fix the problems they are mentioning?

Customer feedback is essential to running a business. Feedback highlights areas that are working well, and those areas that require your attention. 

6. Create a Strong Team

Surround yourself with a team of people who support you and your vision. 

Make sure you hire smart people in the areas that you need to make stronger. Additionally, enforce a supportive work environment where you and your team can freely express new ideas, concerns, innovation, etc. Let your team know that their suggestions are valued and respected. 

A strong work environment and supportive team will lead you to amazing heights. 

Stay Driven and Flexible

As an entrepreneur, you already possess a drive that sets you apart. Hold on to that. 

As you introduce these new ideas to strengthen your business, keep that drive to make your company better. Building a business is a marathon, not a sprint. Stay flexible, open minded and focused as you introduce our 5 ideas for innovation to your team.

With time, watch as you build a strong relationship with your team, launch new products, increase sales, build trust with your customers and more.

Create a Company Website

Is your first step towards strengthening your business a new website? Are you looking for guidance while you create a brand identity?

Build your brand and acquire the perfect domain for your business, with us! 

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Branding Basics

Branding is the summation of people’s perception of who you are as a company. This may start with your logo. However, it also means you buy a domain and build a website, your user experience, customer service, social responsibility, community service, advertising, etc. Your business should have a consistent message to your customers. 


The better your business gets at branding, the stronger your brand presence. A powerful brand will increase your reach to potential customers, improve credibility, and increase your company’s value.

Here are the branding basics your business should follow.

What is Branding?

A brand refers to a business marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, you can not touch them or see them. However, they shape the customers perception of the company and their products. They are also considered one of a company’s most valuable assets. A strong brand ensures their mission – the why, how, when, with, who, what – is cohesive both internally and externally.

Branding is the marketing material that aids with building brand perception. It includes a distinct name, term, symbol, or logo that identifies a business’s goods and/or service. Branding is crucial when building a business. It allows customers to connect with you, and gives your company an edge on your competitors. Brand congruence is another imperative step when running a business and ensures the harmony and consistency of your business.

Branding Basics

Successfully branding a business comes with countless benefits. It establishes your identity,  improves recognition, builds credibility, generates new customers and much more. 

Here are branding basics your business can follow to build your brand and strengthen your relationships with customers: 

Do The Research

A good marketer does the research. 


Marketers are up to date on news and trends. They know their competitors, and understand their customers like the back of their hand. (You should understand your customers needs and habits and know what they are looking for in a brand and product.) Additionally, they are data driven, constantly looking at new data from products, customers, surveys, social media engagement, etc.

Create A Strategy

A company with good branding does not happen overnight. It takes time. When building your brand and improving your marketing efforts, you need to create a plan. Be detailed, organized and patient. Here are a few questions to consider when creating your strategy:

  • What is the goal of my business? 
  • Who is my target audience?
  • What are my competitors doing?
  • Where is my budget?
  • What is my message?

Design The Look

Most branding is not about the physical appearance, but it is part of it. The visual aspects of your business are important to building your brand. It is what a customer will think of when your brand is mentioned, the logo or symbol that sets you apart from competitors. It is important to design your logo and/or slogan with your audience in mind.

  • What colors fit your brand?
  • How can you encapsulate your business into a logo?
  • What is eye catching?
  • Is there a slogan that will set you apart?
  • What is easy to recognize?

During this part of the branding process, it can be beneficial to hire a design team. They can give you ideas on the visual aspects of your brand and work with you to further design other parts of your business. 

Be Consistent

One of the most crucial parts of building a brand is consistency. 

When creating your brand strategy, you focus on the specific voice of your brand. Find your voice, define your brand, and stick with it. 

That voice then needs to be consistent across your entire business – your website, storefronts, employees, social media, etc. Without this consistency, you come off as unprofessional and lazy, and risk losing trust with customers. 

How A Domain Name Can Help

We live in the age of the Internet. Everything is online, and if you are not, you are in the dark. 

If you want your customers to find you, it is imperative you have a website and social media that matches your brand name. A domain is your virtual street address, the welcome sign to your business. It is how you will be found in the millions of websites and social media handles. Additionally, it helps you improve credibility, stand out against competitors, and build trust with customers. 

When building your business, finding a domain name should always be on the top of your list. 

Strengthen Your Brand With a Domain

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

 

Common Mistakes New Business Owners Make

As a new business owner, you will make mistakes. Everyone does! It is all a part of the process of building a business from the ground up. There will be unplanned roadblocks, unexpected costs, and far far more. However, it is how you address these issues and bounce back from them that will show your character and strengthen your business.

How you deal with various challenges and mistakes will be the difference between owning a successful startup and a failed one. If you are wondering what some of the common mistakes of new business owners are, and how to avoid them, you came to the right place! 

Common Mistakes & How to Avoid Them

Here are the most common mistakes for new business owners, and how to avoid them.

Not Having a Plan

You can not rush the process when building a business. It is important to take the extra time to get organized and develop long and detailed plans. Yes, plans. Overall business plan, growth plan, financial plan, marketing plan, etc. 

Do your research by studying competitors and spaces in the market for a new product. Reflect on your own resources and expertise. Set goals for your company – What does your business look like 6 months down the road and 10 years down the road?

Trying to Get Rich Fast

Many business owners are eager to start making money, hoping to become rich overnight. Although this hunger for success is a great quality for an entrepreneur, being too eager can also hurt you in the long run. 

Building a business and becoming successful takes time, hard work, perseverance and even some luck. Never expect you will be making millions overnight. Be smart, be patient and with time your business, your business will be successful. 

Relying on Social Media

Social media is an excellent piece of technology today. However, it should never be relied on to build a business. When you put 100% of your business on social media accounts, guess who has control of your business? Yes, the social media companies. They will have control over who sees your products and when. 

What should you do instead? Buy a domain and build a company website. When you have a well designed website on a premium domain name, you will build credibility, marketability, and trustworthiness with your customers. Furthermore, you will have full control over SEO. 

Trying to Do It All

When you are a business owner, your business is your baby. Many entrepreneurs try to take care of every aspect of the business on their own. However, it is important as the leader of your business to be able to recognize the places where your skills are strongest and delegate the other tasks to your team.

Ensure your business is made up of people with strengths where your talents may be weaker. When you have a solid team of individuals working with you, you should trust them and believe in their expertise. This will create a strong, hard working team. 

Not Protecting Intellectual Property

Depending on the type of products you have, you could be eligible for copyright or patent protection. This could include music, software, art, etc. Additionally, your business name, logo, slogan may be eligible for state or federal trademark protection. 

As a business owner, you should consider keeping track of your intellectual property and take the necessary steps to protect it. This will prevent any legal problems in the future and prevent competitors from copying your brand and products.

AdultBlock and defensive registration are amazing ways to protect your domain name. AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. This service will block registrations for your name across all four adult-themed TLDs: .dotXXX, .dotADULT, .dotSEX, and .dotPORN.

Not Setting Goals

In addition to creating your business plan, you should also have set goals for your business.

Clear, measurable and attainable goals are something every business should have written out.  Goals help you and your team stay organized, on track and motivated. They also give you something to reach for each day. These goals can be small victories or huge goals for five years down the road. Whatever your goals are, just ensure they are measurable and realistic to your company. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why You Should Not Rely on Social Media to Build Your Business

When you log in to social media, it is impossible to not come across a business advertisement. They are in your feed, in a banner across your computer screen, and now nearly every social media app has a page for online shopping. 

As a small business owner you might be thinking – why would I not use social media for my business? 

Well, today we are going to discuss why you should not rely on social media to build your business. Instead, buy a domain and build your business using your online presence. The bottom line is, use social media as an aide to build your business, not to run it. 

Why is Social Media Bad When Building a Business?

It is 2022, we understand that the power of social media is nothing short of extraordinary. We also understand many small businesses use social media for their business. It is inexpensive, easy to use and can help drive traffic – certainly appealing for a small business owner. Additionally, with nearly five billion social media users, it offers a chance for your business to be seen by many. 

However, when it comes to building a business, social media is not always your friend. If you allow social media to be the end all be all of your business and all your business operations, you lose control of your business. Who has control then, you may ask? Social media. This includes all platforms – Facebook, Instagram, TikTok, etc. When you hand your business over, they gain control over your algorithm and information. This can eventually have an effect on who sees your business profile and even affect your sales. 

Running your business on social media also comes with normal technology threats like cyber attacks and hackers. Yes, these pose a threat to your business in other ways, even if you are at a storefront or running a website. However, social media is more public and harder for you to protect. Another threat to you on social media is your reputation.

Social Media vs. Domain Names

Domain names and social media actually complement one another quite nicely. Used together, they provide numerous opportunities to attract different audiences and advertise your business. Today, it is probably more important that your business have social media platforms instead of not. 

Nevertheless, it still does not mean that social media should be used as the sole storefront of your business. 

Why is a Domain Name The Better Option?

So, why is a domain name better than social media to build your small business?

Domains Provide You With Control

With social media, you lack control over your data and analytics, and the way customers interact with your business. Additionally, social media’s constantly changing algorithms makes it impossible to keep up. 

With a domain, you are in control.

Establishes Credibility

If a customer finds you on social media and likes your product, their next step is most likely going to your website. What happens if you do not have a website? You might come across as untrustworthy. A website helps your business build its reputation as a credible, trustworthy company. 

Furthermore, having engaging content like a blog helps build your business as a source of information for users to return to. 

Helps You Build SEO

SEO, or search engine optimization, is extremely valuable for businesses. SEO increases organic traffic, improves ROI, improves credibility and so much more. Essentially, SEO is crucial to establishing your business online.

Provides Key Data

In addition to improving your SEO, using a website also provides you with key data that you simply do not get with social media. Tools like Google Analytics provides you with crucial data for running and improving your business.

Some data to track:

  • Number of site visitors
  • How long site visitors stay on your website
  • What links visitors followed

Helps You Be Found

Did you know? Nearly half of all Google searches are for local businesses. 

Websites are still the way to build an online presence. Additionally, people still turn to websites when it comes to online shopping for products or services. Having a website for your business builds credibility, trust with your customer, improves SEO, marketability and so much more. 

Build Your Brand with Saw.com 

Are you looking to buy a domain name for your business? Interested in acquiring the exact match social media handle? 

Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

How To Protect Your Small Business

Running a small business requires long days and sleepless nights. You need to make sure it is protected. As a business owner, it is necessary to take the extra steps to ensure your business is protected. From investing in security software to using AdultBlock or buying a domain for defensive registration – you can better protect your business from threats.

Data breaches and cyber attacks are a very real threat to small businesses with an online presence. These include malware, phishing, man in the middle and more. A breach in cyber security could not only affect your business, but your customers as well. Protect your small business, and your loyal customers, with our tips. 

Protect Your Business

By creating a cybersecurity plan today, you can better protect your business from future threats. Here are our tips for protecting your business:

1. Invest in Security Software

Investing in a firewall or antivirus security software could be a little expensive, but well worth it. These softwares act as a digital shield, protecting your website from potential threats. Additionally, some scan your website for potential viruses or malware. This real time protection will identify threats, alert you and remove them. 

2. Implement Defensive Registration

If you own a domain name for your business website, you might want to consider defensive registration.

Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 

3. Create Strong Passwords

Before launching your site and after, you should always be smart about your passwords. You should be using long, complicated passwords that are changed frequently. Additionally, you should be encouraging your employees to use secure passwords too. 

4. Implement Multi Factor Authentication

In addition to having a secure password, you should consider implementing Multi Factor Authentication. Multi Factor Authentication requires users to present two or more identifying factors, like a code, to access a program. Many of these codes change every few minutes, making it secure against cyber attacks. 

5. Use Secure WiFi

WiFi is not secure when you first buy it. Make sure you change the default WiFi password that comes with it – one of the most secure is a Wi-Fi Protected Access II (WPA2) code. Furthermore, you could also utilize a virtual private network (VPN) to protect business data.

Ensure your router does not broadcast the network name to the public by “hiding” it. If you have a physical storefront, think about creating a separate “guest” network for your customers.

6. Back Up Data

As a small business owner, you should regularly backup essential business data to a computer. This includes documents, spreadsheets, financial information, databases, employee files, etc. Backups ensure that confidential information is never lost or stolen. 

7. Purchase AdultBlock

It can take up to twenty years for a business to become well established. However, it could take five minutes for a spammer to destroy your business by damaging your reputation.

Cybercriminals have many different ways to attack your business. One being, buying a domain name that looks a lot alike yours. This can be changing letters or characters, like swapping a “o” for a “0” or apples.com for appIes.com. The difference? The “L” is replaced with a capital “I”. Additionally, cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. Both pose a huge threat to your business and your businesses reputation.

AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years.

Want to Learn More About AdultBlock or Defensive Registration?

Our mission is to help you be seen online, and keep your business protected. If you are interested in speaking with an expert from our domain brokerage service about protecting your domain name, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

Website Strategy: Post Site Launch

After buying a domain, you finally finished building your website and officially pressed the live button. 

Congratulations, your site is live! Hopefully this means that you built your site to meet your expectations and were thorough in your pre-launch evaluation. However, the work does not stop here. After launching your site, you should continue to do regular checks of your website. From evaluating speed performance, to updating content, testing links and more. 

Below is our website strategy checklist for after your site launch.

After Site Launch

Your site has officially been unveiled. Your domain now leads to your amazing site, now up and running. Time to begin your after site launch evaluation:

1. Test User Experience

After going live, go back and make sure your website looks correct from the user point of view. This includes how your site looks across all devices, the site speed and overall aesthetic of the site.

2. Check Links

Double check links and page redirects. Furthermore, check any third party tools like CRM integrations or software are running smoothly. 

3. Check Back-Ups

Ensure your back up plug in is set up and constantly running to protect your website from server crashes and hacks. This will give you peace of mind and protect your website. 

Consider making a copy of your finalized website.

4. Ensure Site is Secure

Install a way to monitor your site for security breaches or hacks, like a firewall. Update and secure passwords and make sure to enable two factor authentication.

5. Set Up Analytics

Now that your website is live, you want to make sure it is collecting data. By setting up Google Analytics, you can gain access to useful data like website traffic, average order value, how keywords are doing, etc. These are all very helpful pieces of data in order to grow your website.

6. Get SEO Ready

Getting your site SEO ready is crucial to build traffic, rankings on Google and eventually for your sales. Make sure to figure out how you can get your site SEO ready, as soon as possible! 


Unsure how to do this? Use our guide to SEO!

7. Continue Creating Content

If you just launched your site, there probably is not much content on there. Start working! Creating a constant flow of content will help your SEO and help you gain the attention of customers.

Add new products, new photos or videos, create a blog, etc. 

8. Announce the Launch of Your Website

Now that you have a website, you want people to visit it. 

One easy way you can do this is by spreading the word on social media. If you do not have one already, make a business account that connects to your domain name and website. Additionally, make sure you and your team share the news on personal accounts as well! Believe it or not, business messages can be much more effective when coming from an individual instead of a business page.  

In addition to social media, you can announce your new website in a press release. Tell people about your business – what you do, who you are, your new website, if you rebranded, etc.

Another way to get the word out is if you have a previous email list. Send an email inviting them to see the new face of your company! 

9. Get Customers Engaged

You need to figure out how to get customers engaged with your content. This will help you attract new customers, maintain relationships with them, as well as improve SEO and sales. There are so many ways to do this, you just need to find what works for you and your brand!

Some ideas:

  • Give exclusive offers to new customers
  • Create an email list or membership program 
  • Welcome feedback from customers – with polls and questions 
  • Create a contest or social media challenge

What Next?

Well, to be honest the website upkeep never quite stops. You should be scheduling regular checks on your website into your calendar. This is to ensure everything is running smoothly – links work, SEO is improving, mobile site speed is fast, etc. Additionally, you should be constantly updating your content. 

Building, launching and running a website is no easy feat. Be proud of you and your team! 

Interested in Buying a Domain Name?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

Cyber Security Threat Trends for 2021

As businesses of all sizes move from the physical space to the digital space, whether it’s an increase in online sales, or more employees working remotely, the threat of cyber attacks grows ever more present. It comes down to this – the larger your digital footprint, the larger the cybersecurity risks. But with the rapid migration of most aspects of business towards the digital world, and away from the physical world, it’s impossible for businesses not to increase their digital footprint.

This is why businesses must be vigilant in protecting themselves against the biggest cybersecurity threats. At Saw.com we help you buy a domain and sell a domain, but also help you protect your domain. In this article, we’ll discuss some of those threats and some ways you can protect yourself as a business owner.

4 Cybersecurity Threats for Businesses in 2021

According to a recent study by Cisco, 2021 Cybersecurity Threat Trends, the biggest cyber threat attacks to businesses in 2020 involved cryptomining, phishing, trojan viruses, and ransomware.

1. Phishing

Phishing is the main method through which most cyber attacks occur. In other words, phishing is the starting point to many endpoints such as crytpomining attacks, ransomware, spyware, trojan viruses, and more. It is a scheme that involves tricking the victim into downloading malicious software onto their computer. Bad actors typically do this by disguising themselves as legitimate – either a known business or coworker. They will then prompt the victim into taking action by clicking a link or downloading an attachment.

For example, a malicious actor might register a fake website masquerading as the retailer Walmart. For their fake website, they'll use a technique called domain hijacking and use a capital "i" instead of an L. See waImart.com instead of walmart.com - nearly indistinguishable by the naked eye, right!? 
They will then send out phishing emails to unsuspecting victims with known walmart.com accounts. They'll add Walmart branding to the email to make it look legitimate, and they'll include a clickbate subject line to catch your eye. The text of the email might read, "Early Black-Friday Members' Only Sale! Click below for exclusive early access!" Once you click that link, it's game over - the bad guy now can infect your device with a myriad of malicious software.

In the rest of the article, we’ll discuss three types of malware attacks that can stem from the above scenario.

2. Cryptomining

Cryptomining malware, sometimes referred to as “cryptojacking,” is an attack that takes over the victim’s computing power in order to mine cryptocurrencies like Bitcoin, LiteCoin, Ethereum, etc. It’s a fairly technical process by which miners can be awarded cryptocurrency coins without having to pay for them. They do this by using tons of computer processing power to add verified transactions to the cryptocurrency’s blockchain.

Because cryptomining requires so much processing power, it is very expensive and uses tons of energy. Herein lies the appeal of “cryptojacking.” If a bad actor were to hi-jack your computing resources, it could severely slow the performance of your computer system. This could lead to thousands of dollars lost in help desk and IT time resources.

Cryptomining attacks are done either through malware or through the browser itself, and the bad actors usually get you to the bad website by, you guessed it, clicking a link in a phishing email.

3. Trojan Viruses

A Trojan horse virus is a type of malware that, once installed, can read your passwords, record keystrokes, delete, steal, or modify data, and slow the performance of your computer or the entire network.

Trojans work by taking control of your computer to do a variety of harmful tasks. They are referred to as “Trojans” because, like the Trojan Horse of old times, they sneak into your system unnoticed and then wreak havoc once inside. In other words, once the “door” is opened to the Trojan, it’s game over.

Like cryptomining attacks, Trojan attacks are most commonly performed through phishing schemes. You click a link or attachment in a scam email, and the fake website or attachment installs the malware onto your device.

4. Ransomware

Ransomware is another type of malware that encrypts a victim’s computer system, making files and other systems inaccessible. Then, in order to access their system again, the victim is required to pay the hacker a ransom fee.

Because these attacks can bring businesses and organizations to their knees in an instant, hackers are usually paid their ransom as the victims have no other choice. Ransom costs can range from hundreds to thousand and even millions of dollars.

And once again, the most often used method for ransomware attacks is through phishing emails. Bad actors target individual employees of organizations and trick them into giving them access to the system.

How to Combat Cybersecurity Threats

If you haven’t noticed, a common theme is that most malicious software is spread through phishing attacks. In other words, hackers are getting access to victims’ systems because the victims themselves are giving them access. That is why the best way to avoid attacks like these is to educate your employees on how to spot and avoid phishing emails.

Nonetheless, humans aren’t perfect and there will always be the chance that an attack will occur. Additionally, as bad actors become more sophisticated, it is becoming harder and harder to avoid cyber attacks. Alas, as business owners, we should still do everything we can to stay a step ahead of the bad guys.

A great way to protect your brand from being involved in phishing schemes is to protect your domain name from hijacking. Here’s what you can do:

  1. Register your TLD with the Trademark Clearinghouse. This is not a requirement. However, this could provide you legal protection in case someone registers a name infringing on your trademark. However, if someone does register an infringing name, you would have to go through the legal process, which would cost you a lot of time and money.
  2. Use a proactive blocking service like AdultBlock. Blocking services automatically block registrations of infringing domains. This includes unlimited variants (look-a-likes) based on the holder’s labels! AdultBlock blocks names under the four adult-themed TLDs – .XXX, .ADULT, .SEX, and .PORN. Get AdultBlock with Saw.com today, and block trademarked domains under all four TLDs for up to ten years.
  3. Defensively register common misspellings of your domain. This will give you “ownership” of the domain so that no one can use it for nefarious purposes. If you’re willing to spend money to avoid legal fees, defensive registration is a good option to protect yourself from infringement.

Interested in Protecting a Domain?

Are you a business owner looking to protect you domain? Our team can help you!

To learn more about the ways you can protect your business, contact one of our professionals at Saw.com today!