A website is the first place a customer visits when they hear about your company. It is your job to buy a domain that is trustworthy, and connects with your company. Additionally, you design your business website to be professional, easy to use and aesthetically pleasing.
Building a business website is hard work, but the end result of building a strong relationship with your customer and increasing sales is so worth it. Build a strong website for your business with our 7 tips.
What Does a Strong Website Mean?
When we say “strong website”, you may be wondering what exactly we are talking about.
A few characteristics we associate with a strong website:
- Easy to spell and easy to find online
- Easy to navigate and shop
- Effectively conveys the essence of the brand
How To Build a Strong Website
Here is how to design your website to properly convey your brand to customers:
1. Buy a Strong Domain Name
Step one of building a good website? Acquiring a premium domain name.
Having a strong domain name attracts customers and is effective for SEO, or search engine optimization, purposes. If you are looking to acquire a domain name for your business – contact us today for a free consultation!
2. Ensure The Website is Easy To Navigate
When creating your website, put yourself in your customers shoes. What would they want to see? Which products should be on the top of the page? What does the user experience look like?
Design your site so information is easy to find, and easy to read. Create obvious tabs and organize your site in a way that makes navigation extremely easy. You will maximize readership and minimize website standstills.
3. Keep Content Updated
In addition to posting your website and services, you should be posting additional content. This could be new product lines, photos, or a company blog.
For example, your company blog could share the best small business tips and advice each week. Consistent, new content will keep customers engaged and coming back for more. Make sure your content is original, relevant and creative.
(This content will also help with SEO.)
4. Get Personal
Customers today are interested in knowing about companies on a deeper level than ever before. They want to see behind the scenes, get to know the employees and leadership teams and know everything there is to know about the company.
Ensure the “About Us” page of your website is up to date with information and that there are lots of photos throughout your site. Additionally, share behind the scenes looks on social media or livestream a day in your life at your company! Seeing the real people behind a brand will make customers feel more connected to you and your brand.
5. Improve Site Performance
There is nothing more painful than a website that will not load.
Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. Furthermore, ensure your site works across all technology – mobile, tablet and desktop. So many people today access the Internet through their phones, so it is crucial your site performs well on mobile devices.
6. Design Your Site To Match Your Brand
This is the fun part. Design your website! Furthermore, make it match you and your brand.
This is a great way to make a great first impression. Design an aesthetically pleasing site with easy to read fonts and a clear theme. Go bold and bright or minimalist and neutral. Just make sure you stay consistent in your organization and design throughout your site.
7. Optimize Your Site For SEO
SEO, or search engine optimization, is the process of improving the quality and/or quantity of website traffic to your website from a search engine. SEO is to help search engines index and rank your website and then show to users. The better you design your website, the higher your site will rank on search engine result pages.
Higher rankings on search engines means you are one of the top websites on the results page. Therefore bringing more traffic to your site, increasing credibility and trust with customers and leading to more sales.
At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.
No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.