Saw.com Attending Namescon 2022

The Saw.com team is happy to announce we are attending Namescon 2022! Amanda Waltz, Jeffrey Gabriel and Brooke Hernandez are looking forward to seeing everyone at Namescon Austin (in person)!

Saw.com Co-Founder and CEO Jeffrey Gabriel is returning as a speaker at the event, and Co-Founder Amanda Waltz will be a moderator for numerous panels. 

Each year, Namescon provides an amazing conference for domain industry leaders to discuss the ever changing market. If you are looking to learn from the industry’s best – how to buy a domain, NFT’s, maximizing revenue, Web3, and more – you do not want to miss Namescon Austin.

We can’t wait to see you there!

Namescon 2022

This year Namescon is held from August 31 to September 3 in Austin, Texas at the Omni Hotel Downtown. Since it was founded in 2013, Namescon has grown into one of the largest and most anticipated domain industry events of each year. As the premier conference series for the domain industry, attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. 

The Namescon Advisory Board has developed an amazing lineup of sessions, workshops, and expert panels for NamesCon Austin. Covering the most important topics and emerging trends this year, brought to you by the guiding lights of the domain name industry. If you’re serious about leveling up your domaining career, join us next week! 

Haven’t registered? Register here.

Saw.com at Namescon

We are delighted to have three members of our team attend Namescon 2022. Interested in speaking with Amanda, Jeff or Brooke? Reach out to our team at buzz@saw.com to set up a meeting. 

Amanda Waltz

Amanda Waltz will be returning to Namescon as a moderator on numerous panels. Once again bringing uncommon depth and breadth of experience to her work within the domain community and industry. 

“I’m thrilled to give back to the community that has given so much to me over the years. See you at Namescon 2022!”

Jeffrey Gabriel

If you want to handle your own domain inquiries and sales, this is your chance to learn directly from Jeffrey Gabriel, Co-Founder of Saw.com, one of the world’s leading domain brokerages. In one short session, you’ll learn how to combine sales techniques with cutting-edge technology to maximize revenue and thrive in this highly-competitive industry—all from someone with thousands of successful domain transactions and over $500,000,000 in sales.

Meet Jeff September 1, 11:15am-11:35am.

Brooke Hernandez

With 10 years of experience in the domain industry, Brooke has worked with numerous organizations to obtain their desired brands, digital portfolio management and domain acquisition. Her most notable acquisitions are Peepers.com, Yac.com, Presto.com, AIFI.com, Few.com, Kevel.com, Soar.com, and more. 

Looking for assistance in acquiring a domain, selling a domain, or needing further information on domain portfolio management? Find Brooke at Namescon!

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com’s Simple SEO Tactics

In the world of online business, SEO matters.

As a business owner it is important to understand what SEO is and what it can do for your company. Improving your businesses SEO can be a true game-changer. But, you need to put the work in. When you buy a domain and build a strong website, it is important to continue to develop your site and make your digital presence stronger, with SEO. 

Not all business plans require thousands of dollars and a team of people. Today, we cover the basics of SEO and four simple SEO tactics that you can implement today to build your business. 

What is SEO?

SEO (search engine optimization) is the process of improving the quality and quantity of website traffic to a website from search engines. With SEO, your website can rank higher in search engines like Google. Meaning, when someone makes a search related to your business or industry, your website would be listed on the first results page of Google. 

Essentially, search engines like Google have bots that scour web pages collecting information about different sites. Then, algorithms use the information to determine what website should be on what page of Google search results. This is what sets SEO apart from advertisements. You can not buy a good SEO ranking in search engines, you need to work for it. 

Why does this matter?

Over 90% of people stay on the first Google results page when conducting a search, and less than 4% of people go to page two or three. If your website is one of the first results on page one, you will receive more organic site traffic, more exposure, more brand credibility and more customers. 

Saw.com’s Simple SEO Tactics

You don’t have to be an SEO expert to implement a handful of techniques. These SEO tactics are simple, and can be easily implemented into your business to help you rank higher in searches and drive traffic to your website. 

1. Implement Keywords 

Search engines rank websites based on a few factors – images, content, metadata, links, keywords, etc. Keywords ​​are a word, or phrase, that correspond with the words users enter into a search engine. 

Google and other search engines scour the Internet for keywords to match searches. If your website is not matching what they are looking for, your website will be pushed to the end of search results. 

To find the keywords you should be using, it can be helpful to come up with a list of words and topics that are searchable and relevant to your business.

  • Know your audience. What words or phrases would they use while searching? Are there current trendy words to describe your product or service? 
  • Look at your competitors. What keywords are they using? Which keywords are working for them? 
  • Be specific. A keyword that is extremely popular means it will be hard to rank, while a uncommon keyword may never be searched. Consider “long-tail keywords” which are longer and more specific. 

2. Create Quality Content

Creating relevant and interesting content keeps customers coming back and search engines happy. 

Content can be anything from images to videos to text. However, it needs to be good, quality content in order to fit SEO standards and keep the attention of your customers. Generating fresh content regularly requires a bit of extra work and time. However, the results are worth it. Over time, the more high-quality, relevant content you post to your website, more people read and share your content, the more search engine algorithms notice it, and the higher you will rank. 

Here are ideas for creating quality content:

Start a blog.

Search engines look for quality, naturally written content. A blog gives you a place to write consistent content that is relevant to your customers. It is a place you can write about your industry, your business, and answer customers’ questions. 

Additionally, it allows you to implement the keywords you were just researching. 

Create Graphics

With social media, people are constantly sharing infographics they have found online. So, consider making your own. Share graphics about your company or industry. And ensure it is shareable so your customers can repost. 

3. Optimize Your Website

Search engines like Google care about the user experience, and reward websites that optimize their site. 

Google even has their own guide to the page experience, the set of signals to measure how users perceive the experience with a website. Stating that when there are pages similar in relevance, page experience can be much more important for visibility. 

What does optimizing your website look like?

  • Improve site speed (page loading less than 2.5 seconds)
  • Premium domain name and professional website 
  • First Input Delay (FID) of less than 100 milliseconds 
  • Mobile-friendly 
  • Accessible content 
  • Easy to navigate site

4. Utilize Social Media

You should not rely on social media to run your business, but it can be used as an aide to build your business.

Social media, of course, is separated from search engines and SEO. However, there is a way to utilize the marketing tool to help meet your SEO goals. 

Use your social media channels as a way to share your content and link back to your website. Search engines like Google notice websites that are linked to by websites with a high DA, or domain authority such as Facebook, LinkedIn, Twitter, etc. Additionally, this could create more traffic to your website 

Small Business SEO

Improving a site’s SEO takes some work. It requires research, time and patience. However, you do not need to be a tech professional to do it. Our four simple SEO tactics show that achieving your SEO goals is possible for anyone and any business. You can start at home, immediately and oftentimes, with zero to low cost. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Optimize Your Site For Mobile Devices

Over the past decade, the number of people accessing the Internet on mobile phones has surged. 58.26% of all web traffic came through mobile phones as of May 2022. 

That is a rapidly growing number. 

So, what does this mean? This continuous growth suggests the importance for consumers to be able to access the Internet, on the go. As a business owner, this means ensuring you buy a domain and build a business website. Furthermore, that the website is fit for mobile devices. 

Here are 6 reasons why it is time to make your website mobile friendly, and how to do so.

Why is Mobile Important?

As stated above, mobile makes up for over half of all web traffic! 

There are many reasons why. For some people, their smartphone is the only computer they own. Therefore, all researching and shopping is done on their mobile. For others, their phone acts as their on the go computer. They use it to research/ look things up and sometimes use it to shop online. 

However, as technology has developed over the last decade, it has become easier and easier to shop online via mobile phones. New technology like face ID, Apple Pay, etc makes online shopping instantaneous and hassle free. 

Here are a few more reasons why mobile is important: 

  • Mobile friendly sites rank higher on Google, and other search engines. 
  • A lot of site traffic comes from mobile, meaning you could miss out on traffic without it 
  • Users make purchases immediately, instead of saving it for later on their desktop 
  • A website that does not fit a mobile screen will lead to a poor customer experience
  • Users are 5 times more likely to leave your site if it is no mobile friendly 

How to Optimize Your Site For Mobile Devices

After buying a domain name and building your website, it is important to spend the time on making it mobile-friendly.

Here are a few ways to optimize your site for mobile:

1. Design With Your Customers in Mind

When designing your site, you should keep your customers at the front of your mind. 

Put yourself in your customers shoes. What would make their shopping experience better? How can you format the site to fit their needs? What would they want to see from your mobile website? 

Here are some things to think about:

  • Font readability and font size
  • Number of tabs 
  • Button/link sizes 
  • Number of images and graphics
  • Easy navigation 
  • Popular products at home page

2. Easy Navigation

Easy navigation directly correlates with customer experience. 

When online shopping, it’s sometimes hard to find what you are looking for. Especially on a smaller screen. If your customers are spending too much time searching your site, they may leave. 

Structure your site to be easy to navigate, without forcing your customers to zoom in and out. Choose a clear, easy to read font. Format your site to a mobile device, leaving 3-4 tabs at the top of the page so customers can easily find the area they are looking for. Additionally, consider cutting back on some images and videos from your desktop website so you do not overcrowd your mobile version. 

3. Quick Site Loading

Almost half of all users will leave a mobile site that takes longer than 2 to 3 seconds to load. Why? Because one in two mobile users expect their webpage to load in less than 2 seconds. People want searching and shopping to be fast, and expect your site to do the same.  

Minimize the load time of your website and increase the amount of site traffic (and sales). 

4. Optimize Product Listings

If you want customers to make purchases, you need to ensure your product listings are working properly. 

This means ensuring that all images link to a new page. Additionally, those links and buttons are working. Furthermore, make sure that all important information is displayed next to the product listing so customers do not have to go searching. This includes price, dimensions, warranty, “add to cart”, etc. 

5. Call To Action

Oftentimes, customers are using their phone for quick, on the go searches and purchases. 

Give your customers some direction, and help them quicken the shopping experience with a call to action. Additionally, minimize the steps it takes for your customers to find what they are looking for.

A general rule is 1-3 clicks for your customers to find what they need. Whether that is contacting you, searching for a product or checking out. Offer shortcuts or pop ups to immediately bring your customer to a popular page. 

6. Make Purchasing Easy

If you want people purchasing from your website, both on desktop and online, you need to make the checkout process seamless. 

How can you make purchasing easy?

Reduce Checkout Steps

A checkout process with too many steps leaves customers too many opportunities to abandon their purchase. 

For a mobile site checkout, ask for necessary information like name, address and email. Leave out extra questions like asking to join an email list, becoming a member, etc.

Payment Options

Another way to make the checkout process swift is to accept many payment options. This makes checkout fast and easy for all of your customers.

Have an option for Apple Pay, PayPal, Shop Pay, card number etc.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How Gen Z is Changing Shopping Habits

Generation Z. Dubbed the “digital natives”, or the first generation to grow up in the technological world with the Internet and portable digital technology. 

They witnessed the transition from CD’s to IPods, VHS tapes to High Def BlueRay and eventually streaming services. Surrounded by a constant flow of new technology as they grew older, Gen Z is different from any other generation, and they know it. Gen Z is banging down doors, setting trends and changing the shopping experience. 

As the first generation to grow up in this digital era, Gen Z has in many ways influenced how users shop online and in stores. Going further than buying a domain  and building a website, brands need to take their shopping experience to the next level. 

Today, we take a look at Gen Z’s shopping habits and how brands can adapt to them.

Who is Gen Z?

Generation Z describes people born in the late 1990s to early 2010s. Roughly from 1995-2010. Gen Z is currently around 10 years old to 25 years old. They succeed Millenials and precede Generation Alpha. 

In addition to their unique upbringing, Gen Z is the largest generation, ever. According to a Bloomberg analysis, Generation Z accounted for 2.47 billion of the 7.7 billion people on Earth. This means Gen Z makes up around 32% of the world’s population. Set to outnumber the millennial generation. 

How Gen Z is Changing Shopping Habits 

If you were wondering why Gen Z has changed shopping habits and why brands should adapt to them, here is why. Making up a huge portion of the world’s population, Gen Z has a huge influence on the way we shop today. Furthermore, Generation Z is poised to become the most entrepreneurial generation.

Here is what many Gen Z-er’s are looking for when they shop with brands:

1. Quality Products

Different from other generations, Gen Z is willing to pay more for a better product. Even at a young age. 

Gen Z values quality in a product. Furthermore, for Gen Z, a quality product establishes trust with the brand. This is the generation looking at product and brand reviews and closely watching customer service. If they see a quality product or service with great reviews, they will be sure to shop. 

2. Social Impact 

Gen Z-er’s are looking to connect with brands on a much deeper level. They look for brands that are trustworthy, engaging and align with their values. Brands with a clear mission and desire to make a difference in the world stick out to Gen Z. 

What does this look like? Well, Gen Z is a generation with a focus on protecting the planet and making a change. They value brands with a mission, who put the environment first, focus on sustainability, break out of fast fashion and give back to their community or different charities. 

Additionally, Gen Z entrepreneurs are starting businesses with social impact at the forefront and making money second. 16 year old entrepreneur Aryaansh Rathore said “I want to make a difference before I want to make money” after founding a Dubai startup which reimagines banking for Gen Z.

3. Customer Experience

When shopping, both online and in person, Gen Z is also looking for brands that will give them a positive customer experience. A brand that will go above and beyond to give customers an unforgettable shopping experience. 

This is being open and welcoming, engaging on social media, personalizing the shopping process, etc. Any way you can make your customer experience better, Gen Z will notice.

4. Convenient Shopping

With today’s technology, the shopping process has become quick and easy. Need groceries? A kitchen appliance? A new suit for work? You can now order it on your phone and have it within 24 hours. 

Gen Z has grown up with this easy shopping and has come to expect it. They are attracted to brands who make shopping hassle free. Furthermore, because most stores make shopping easy, this generation makes more, smaller purchases. A small order from an Instagram ad, an Amazon purchase and an in store pickup at Target is not out of the ordinary. 

5. Keeping Up With Trends

Growing up in the digital age, this generation knows all the ever changing trends. And they want to interact with brands that know these trends too. 

As a brand today, utilizing social media is huge to build a relationship with Gen Z. When you post trends, hire influencers, or make graphics that your followers can interact with, your audience engagement will grow. Your posts will be liked, commented on and reposted. Furthermore, your customers will remember you.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why You Should Invest in The Customer Experience

The customer experience has topped both product and price as a brand differentiator over the past few years. For customers, a positive customer experience improves their overall shopping experience and connects them to the brand. 

What does it do for your business?

Investing in customer experience initiatives has the potential to double your revenue within 36 months. Why? Because your customers are willing to spend more if that means they have a great customer experience while shopping with you. 

At Saw.com we strive to help you be seen online and create an unforgettable experience for your customers. When you buy a domain and build a website, expect to see your credibility as a business improve, along with SEO, customer trust, marketability, revenue and more. 

Let’s cover the benefits of great customer service and why you should invest in the customer experience. 

What Does The Customer Experience Mean?

The customer experience, also referred to as CX, is essentially your customer’s perception of how your business treats them. CX represents each aspect of what your company offers customers. This, of course, includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When your customers walk away after purchasing your product feeling positive and valued as a customer, you know they had a great customer experience

Why You Should Invest in The Customer Experience 

Regardless of what industry you are in, the customer experience has proven time and time again to have a positive impact on your company. Here is why you should invest in CX:

1. Customer Satisfaction

The most obvious reason to invest in the customer experience? Your customer will be happy. 

Treating your customers well, and going above and beyond for them, is an unmatched shopping experience. When your customers feel valued and leave your shop with a smile on their face, they will remember you. (And keep coming back). 

2. Customer Retention

Did you know: Acquiring a new customer costs 7 times more than maintaining an existing one.

A positive customer service experience directly correlates with brand loyalty. When you give a new customer an unforgettable experience, they will want to continue shopping with you in the future. Take the time to invest in your existing customers, and you will have loyal customers for life. 

3. Increase Revenue

No one wants to spend money with a company that treats them poorly. 

And as we said earlier – the customer experience has topped both product and price as a brand differentiator. Customers who receive good customer service are truly willing to spend more for it. Sometimes, regardless of the price. 

Another great way to increase brand loyalty, and revenue, is by offering various loyalty programs. This gives loyal customers exclusive deals and reminds them to always be looking out for your alerts and new products! 

4. Brand Credibility

In addition to building a meaningful relationship with your customers, CX also increases your brand credibility.

If customers shop with you and rave about your amazing employees and shopping experience, expect positive customer reviews, and for their family and friends to start coming in! CX that sets you apart from your competitors establishes you as a professional brand that also values their customers. 

5. Poor CX Leads To Unhappy Customers

Customer expectations are currently at an all time high. If you do not offer customers a positive CX, they will be unhappy. 

Your unhappy customers could leave a negative review, or share their experience with those close to them. 72% of customers will share a positive customer experience with at least 6 or more people. However, if a customer is not happy, 13% of them will share their experience with 15 or more.

More Customer Experience Stats

Still on the fence about investing in the customer experience? Here are some recent stats to change your mind:

  • There is an 80% increase in revenue for businesses that focus on improving customer experience
  • 73% of customers agree that customer experience helps to drive their buying decision.
  • 86% of customers say that they are ready to pay more if it means getting a better customer experience.
  • 72% of customers will share a positive customer experience with at least 6 or more people. Meanwhile, if a customer is not happy, 13% of them will share their experience with 15 or  more.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Current Marketing Trends

Marketing is the action of promoting and selling a product or service. Today, there are many different types of marketing. To name a few, outbound marketing, personalized marketing, telemarketing, social media marketing, digital marketing and much more. 

All types of marketing are ever changing, and require time and research. Marketing involves an organized plan. For example, a company may buy a domain and build a website, traffic building, social media, SEO and more in order to focus on digital marketing.

Marketing trends are constantly evolving and shifting, forcing businesses to adjust their marketing strategies. Here are some current marketing trends to watch, and how to incorporate them into your marketing strategy.  

How To Be Successful in Marketing

Before we dive into the current trends in marketing, let’s cover how to be an effective marketer. 

A good marketer does their research. 

As a marketing professional, you need to do a lot of research. You need to be up to date on news and trends and be aware of what is going on in the world. Additionally, you should be data driven.

A good marketer knows their customer

You should know your customer like the back of your hand. You should know their age, education level, language, interests. Furthermore, you should understand your consumers’ problems that need solving. With this information you will more effectively create a marketing strategy that attracts customers to your product or service. 

Current Marketing Trends

Here are 9 current marketing trends and how to implement them into your marketing strategy.

1. Personalization

Personalization is a trend in marketing that continues to remain prominent in the business world. Additionally, a trend that is now an expectation for customers. (80% of shoppers are more likely to buy from a company that offers personalized experiences.)

It is the act of tailoring an experience to an individual. In business, a brand may observe customers’ habits and interests, and change the experience based on what they find. Personalizing the customer experience could be sending emails that begin with their first name to suggesting content that aligns with their interests. A great example is Netflix’s “because you watched…” feature. It is personalized to the customer and shortens the time of scrolling through Netflix. 

2. Social Media

Not everything in the marketing world is abruptly changing. Social media will continue to be crucial to companies’ marketing strategies. However, here are some things to watch:

Video Based Content

There will be an increase in videos on social media. Today, social media videos perform better than images and encourage 49% more interaction. TikTok is growing in popularity, now downloaded over one billion times globally. Instagram introduced Reels and has discussed the growth of video presence on the once image-only app. If more social platforms focus on video and video algorithms, your company will need to keep up in order to grow your viewers and engagement. 

The rise of TikTok and the introduction of Instagram Reels and Facebook Watch should be an indicator that video based marketing is in. 

With so many people still working or studying from home, video content offers people a new way to shop. Furthermore, it allows customers to get to know a brand on a whole new level. As a business owner, you could host live streams or events, post stories throughout the day or create edited videos to introduce a product. The opportunities are truly endless

Increased Spending 

In 2020, marketers spent over $40 billion dollars on social media advertisements. It is projected that this number will rise to $49 billion in 2021 and $56 billion in 2022. Brands will probably begin spending more money on social media campaigns. Why? Because organic reach on social media will continue to decrease, and it will be harder to get consumers’ attention. 

3. Addressing Global Issues

Customers want to shop with a brand that aligns with their values. That connection can be made by addressing global issues. 

Many companies over the past year have gone cruelty-free or vegan; some have introduced more body positive ads or launched a go green initiative to be more sustainable. Speaking about something that your company values can build trust with customers, and also make a change!

4. Behind the Scenes Content

Customers do not always want to see polished, professional content. Recently, customers have been loving effortless, behind the scenes content.

Post Instagram stories of the process of making a product, then all the way to distributing it. Show how your team plans the launch of a new product or service. Let customers get to know your team by allowing employees to do account takeovers. There are so many ways to implement this into your marketing plans, and your customers will love it. 

5. Representation

Being a marketer means knowing your customer. Who is your customer?

Representation is not a trend, but a need in advertising today. Whether that is influencer advertising, print advertising, social media advertising, etc. In your next advertisement, be inclusive. Ensure all of your customers are represented! 

6. Influencer Marketing

Influencer marketing is huge and will continue to grow in the coming years. They help give you exposure and build your online credibility. Social media users trust their favorite influencers and celebrities. They value their opinion on products and want what they are using. If your company collaborates with the right person, you could see huge growth in sales of your product or service. 

Who better to rave over your new cosmetic line than a celebrity makeup artist with 200k followers?

7. Digital Transformation

During the pandemic, the world went digital. Nearly everyone worldwide was working remotely. Companies relied on team meetings and chat rooms to stay connected, and held live streams, virtual events, and communities to reach their customers. 

Although the world is slowly returning to the new normal, people have discovered that we do not have to return to how things were before. It is possible to stay remote and virtual. Now, we just need to create more efficient ways to do so.

8. Mobile Marketing

More and more people are using their smartphones and tablets to use search engines and shop. Today, mobile devices now account for nearly 2 of every 3 minutes spent online. Companies need to keep up with this. Build your website to common website standards, and make sure you are regularly testing your site for speed and functionality issues. Make sure your site has the same look and speed on a desktop, tablet, and smartphone. 

The performance of your mobile website could be the difference between a customer staying on your site or closing the tab

9. More Focus on Customer Experience

Customer experience is more crucial than ever. It is projected that in the next year, customer experience will surpass the price and product as a key brand differentiator. As a brand, you need to decide how you will set yourself apart from the rest of your competition. This is one way you can do that. 

Creating the right experience for your customer will help you in countless ways. Nowadays, people want easy, they want to feel like valued customers, and they want something different and fun. If you give this to them, your customers will return, they will recommend you to their friends, and your business will benefit. 

How can you do this? Set yourself apart. Make your shopping experience easier by adding one-click checkouts. Engage with your followers on your social media and incorporate live streams and takeovers. Create a storefront or restaurant that is the most Instagram-able in the city. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency throughout the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How To Promote Your Business

You just started on your business venture. Your team has been working tirelessly to get your business ready for launch day, and now your up and running. Now what? It is time to get your name out there!

Promoting your business in your local area and beyond can feel scary and difficult. However, with an organized plan and the desire to spread word of your company through your community and around the world, it is possible. 

Add these few tips to your business marketing strategy and watch your business grow. 

How To Promote Your Business

1. Buy a Domain & Build A Website

The first step to getting your business out there is to buy a domain and create a website. 

A domain is your virtual street address for your business. It is what builds your online presence – how people find you online, how you are remembered and how more customers can find you. A website allows you to branch out from selling your product or service locally, and opens you up the rest of the world. 


Building a website is a crucial step to promoting your business, and one that should not be overlooked. It is necessary to take the time to slow down and design a website that fits your business. Today, your business needs to have a strong website to assist with marketing and promoting your business. Additionally, it allows you to keep up with your competitors. 

2. Ensure Your Website is Mobile Friendly

Now that your website is set up, you need to ensure it is running properly. 

Reported in 2021, 4.32 billion, or 90% of the global internet population, use a mobile device to go online. It is crucial for businesses nowadays to have a website that works across all platforms, such as desktops, laptops, tablets and mobile phones. This means your website is formatted for a mobile device, it is fast, performs well and is easy to navigate.

If your website does not run properly mobily, it could be the difference between a sale or a closed tab.

3. Work on SEO

SEO, or search engine optimization, is the process of improving the quality, and quantity, of website traffic through search engines. Spending the time to work on your SEO can increase organic traffic to your site, improve rankings on Google and improves brand awareness and trustworthiness. Ultimately, getting your business more exposure and increasing the amount of visits to your site.

4. Join Business Related Social Media

Set up a business page on social media!

Great social media platforms a business include Facebook and LinkedIn. However, many businesses also use Instagram and Twitter, and even TikTok to post content. 

It is important to remember not to rely on social media to run your business. Instead, use social media as an aide to build your business. Social media allows you to post videos, stories and live streams and engage your customers in new ways. Having both a website and business socials can provide numerous opportunities to attract different audiences and advertise your business.

5. Collaborate With Other Businesses

Working with other businesses is another great way to get your name out there. Forming a relationship with other businesses and business owners can be extremely helpful. Through them you can get referrals, as well as business tips and advice. 

Furthermore, you could take it to another level and collaborate with other businesses. This would be a chance to launch a whole new product or service. Additionally, this gives you more exposure since it opens you up to the other businesses customers. 

6. Give Back 

A great way to promote your business is to be involved in your community. Or, to be involved in particular initiative or charity.  

There are so many great ways to do this – from having a booth at your local farmers market to starting an initiative to make your business sustainable and protecting the environment. This gets your name out there in new ways. Additionally, it shows what your company values, which builds trust with customers.

Interested in Building Your Website?

The first step to promoting your business is creating your business website. Ready to acquire a domain name to build your business website? Contact one of our experienced domain brokers today!

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com Featured in DN Journal

Since we launched in January 2020, our focus has been on our customers. Our goal is to help our clients be seen online when they buy a domain or sell a domain. Additionally, to be transparent throughout that process. 

Co-Founders Amanda Waltz and Jeffrey Gabriel spoke with Ron Jackson of Domain Name Journal to discuss Saw.com’s devotion to customer centricity, obstacles during past domain acquisitions and Saw.com’s new domain appraisal tool. 

Domain Name Journal

DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. Ron Jackson speaks with all leaders of the industry – domain brokers to corporate leaders to domain investors and developers. This week, DN Journal released, “How Fast Growing Saw.com Cuts Domain Sales & Acquisition Obstacles Down to Size”. 

The Saw.com Feature

This article covers the story of Saw.com from January of 2020 to the present. We dive into the many obstacles that come with domain acquisition and why we created a domain appraisal tool. And so much more. 

“All of these sales and really all of our work requires a real commitment to our process, which is how can we create the most value for our clients? How can we get them what they need in the most effective way for their company and stakeholders within their organization? What bring us the most satisfaction time and again is succeeding where others have not. As we all know, while what we do is NOT rocket science, it does require diligence and follow through. We are super proud of our work and the team we have both customer facing and behind the scenes making this all happen for our clients.”

Amanda Waltz and Jeffrey Gabriel

Read the rest of the article here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com’s Jeffrey Gabriel Attending ICANN 2022

As one of the top domain brokerages, we believe in the power of what a domain can do for a company. We were founded with the purpose of helping our clients be seen online – and we help clients buy a domain, sell a domain and protect a domain. None of this would be possible without ICANN. 

Saw.com is very happy to announce we will be attending the ICANN 74 Policy Forum 2022! Co-Founder and CEO, Jeffrey Gabriel, will be attending the forum from June 13-16 to represent our domain brokerage team. We love attending events like these so we can meet other passionate leaders in the domain industry. We hope to see you there!

What is ICANN?

ICANN, Internet Corporation for Assigned Names and Numbers, is a global nonprofit organization that oversees the network of unique identifiers that allow computers on the Internet to find one another. Founded in 1998, ICANN stands to promote competition and develop policies for the Internet’s unique identifiers. Additionally, to keep the Internet secure and stable. Due to ICANN’s role in the Internet naming system, ICANN does have a large impact on the evolution of the Internet. 

Some of the identifiers ICANN oversees are root servers, IP addresses, and the domain name system. An example of ICANN’s work in our daily lives would be when you type a web address into Google. Since that web address is unique to that person or business, you are immediately directed to that site. This would not be possible without ICANN. Since ICANN is who coordinates the unique identifiers to ensure the Internet is organized and efficient.  

ICANN 74 Policy Forum 2022

ICANN holds public meetings three times a year to “discuss progressing policy work, conducting outreach, exchanging best practices, negotiating business deals, and interacting with other members of the ICANN community, Board, and organization.” 

The forum is made up of various discussions, councils, workshops and networking events. From data protection to DNS abuse and laws and regulations in the European Union, all topics will be covered over the three day meeting. 

Each public meeting is in a different region of the world. This upcoming ICANN conference will be held in The Hague, Netherlands from June 13-16 at the World Forum. The location represents Europe, Middle East, and Africa (EMEA) region. This meeting will include both in person and virtual participation.

Registration closes on June 8th, sign up now. 

Speak With Jeffrey Gabriel At ICANN

Attending the ICANN forum also invites an opportunity to get to know others in the industry with the same passion for all things domains. Saw.com’s Jeffrey Gabriel will be attending this year and can not wait for the chance to meet with you. 

If you are attending ICANN 2022, email Buzz@Saw.com to set up a time to speak with Jeffrey!

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Sold: Comet.com

Comet.com was recently sold with the help of our team at Saw.com. This desirable, premium domain name is a huge addition to Comet. When you buy a domain, a short, one word, exact match, brandable domain name is the golden standard. And that is exactly what Comet got! This domain is sure to make Comet stand apart from other domains on the internet, and define the company as an industry leader.

Comet is a machine learning company specializing in self-hosted and cloud-based platforms. Allowing data scientists to compare, explain and track models. Their goal is to help companies drive business impacts using AI while improving productivity, collaboration and visibility across teams.

Securing the .Com

Currently branded on Comet.ml, Comet was approached by our team about upgrading to Comet.com. Additionally, what that would do for their continued expansion. To open the conversation, our team provided a consultative approach to learning more about their business, customers, prospects, etc. Using the valuable information gained through the CEO and Corporate Counsel, Kris Hou, led him in the direction of recommending the .com upgrade. 

It was clear to him after listening to the companies concerns that they would benefit from acquiring Comet.com. If they were to succeed, this asset would help drive their continued expansion.

Kris and Corporate Counsel discussed the relevant trademark protection considerations as well as the SEO and marketing benefits. Additionally, the elevated trust .com domains convey in discussion with future investors and also prospective customers. After this discussion, Comet’s Counsel and CEO brought the option to the Board of Directors. They decided they had to give it a go based on the intellectual property and trademark considerations alone. 

Comet agreed that upgrading to the .com was an important move for their company and investors. So, they hired our team and we got to work to see if there was a deal to be done! 

The Acquisition

We contacted the current owner and explained that he had a company interested in taking over the name. The .com was not currently active from a public point of view, and we soon learned that the .com domain was indeed used for an internal intranet/client portal. It was a key tool for the current owners, and if we were able to come to the right financial considerations we would also have to “untangle” the domain from one commercial use to the next. This would have to been taken into the considerations and be worked through as the portal currently supported over 700 clients as an integral part of their business.

The current owner advised that they had been approached twice in recent months with six figure offers. So, the price offered would need to be well above those offers for their board of directors to consider parting ways with the asset. Comet.ml were made aware of this and advised Kris of their best price for the domain.

Kris gave this price to the current owners and even though one of the other parties had been back in touch and offered higher than this, the current owner decided to work a deal with us. We were willing to actively speak over video conference calls adding an extra level of trust and legitimacy to our process. This is what swayed it for the owners of Comet.com. The personal touch meant a lot to them, and ultimately clinched the deal.

Securing Comet.com

The current owners asked for a thirty day frame to migrate their internal systems to another domain and for Comet.ml to start a payment plan. However, when the company lawyers got involved to move things along the deal was done in just two weeks with the help of Amanda and Jeff of Saw.com to facilitate a contract that was effective and agreeable for all parties. This included one payment via escrow.com. Once all data was migrated within not only on budget, but also under the deadline…fast tracked to two weeks!

Both companies walked away very happy with their expectations exceeded. Both the buyer and seller were very accommodating throughout, making the transaction smooth and a big win for both sides.

Exact Match Domains

“Our team loves working with companies who understand the importance of not only having TM for their brand, but also are serious when securing their .com domains. The combination becomes a winning strategy digital trust and legitimacy for online commercial use.”

Amanda Waltz, Co-Founder of Saw.com

It is increasingly important for early stage companies to acquire their exact match domain name for their brand. Following this path is one of the best ways to ensure their brand is protected with a competitive edge while keeping up with SEO and digital marketing consideration for the future of their brand online. 

If you have been trying to acquire a domain, or other IP asset and have come up empty, why not give our team a try, you have nothing to lose and so much to gain! 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.