In the world of online business, SEO matters.
As a business owner it is important to understand what SEO is and what it can do for your company. Improving your businesses SEO can be a true game-changer. But, you need to put the work in. When you buy a domain and build a strong website, it is important to continue to develop your site and make your digital presence stronger, with SEO.
Not all business plans require thousands of dollars and a team of people. Today, we cover the basics of SEO and four simple SEO tactics that you can implement today to build your business.
What is SEO?
SEO (search engine optimization) is the process of improving the quality and quantity of website traffic to a website from search engines. With SEO, your website can rank higher in search engines like Google. Meaning, when someone makes a search related to your business or industry, your website would be listed on the first results page of Google.
Essentially, search engines like Google have bots that scour web pages collecting information about different sites. Then, algorithms use the information to determine what website should be on what page of Google search results. This is what sets SEO apart from advertisements. You can not buy a good SEO ranking in search engines, you need to work for it.
Why does this matter?
Over 90% of people stay on the first Google results page when conducting a search, and less than 4% of people go to page two or three. If your website is one of the first results on page one, you will receive more organic site traffic, more exposure, more brand credibility and more customers.
Saw.com’s Simple SEO Tactics
You don’t have to be an SEO expert to implement a handful of techniques. These SEO tactics are simple, and can be easily implemented into your business to help you rank higher in searches and drive traffic to your website.
1. Implement Keywords
Search engines rank websites based on a few factors – images, content, metadata, links, keywords, etc. Keywords are a word, or phrase, that correspond with the words users enter into a search engine.
Google and other search engines scour the Internet for keywords to match searches. If your website is not matching what they are looking for, your website will be pushed to the end of search results.
To find the keywords you should be using, it can be helpful to come up with a list of words and topics that are searchable and relevant to your business.
- Know your audience. What words or phrases would they use while searching? Are there current trendy words to describe your product or service?
- Look at your competitors. What keywords are they using? Which keywords are working for them?
- Be specific. A keyword that is extremely popular means it will be hard to rank, while a uncommon keyword may never be searched. Consider “long-tail keywords” which are longer and more specific.
2. Create Quality Content
Creating relevant and interesting content keeps customers coming back and search engines happy.
Content can be anything from images to videos to text. However, it needs to be good, quality content in order to fit SEO standards and keep the attention of your customers. Generating fresh content regularly requires a bit of extra work and time. However, the results are worth it. Over time, the more high-quality, relevant content you post to your website, more people read and share your content, the more search engine algorithms notice it, and the higher you will rank.
Here are ideas for creating quality content:
Start a blog.
Search engines look for quality, naturally written content. A blog gives you a place to write consistent content that is relevant to your customers. It is a place you can write about your industry, your business, and answer customers’ questions.
Additionally, it allows you to implement the keywords you were just researching.
With social media, people are constantly sharing infographics they have found online. So, consider making your own. Share graphics about your company or industry. And ensure it is shareable so your customers can repost.
3. Optimize Your Website
Search engines like Google care about the user experience, and reward websites that optimize their site.
Google even has their own guide to the page experience, the set of signals to measure how users perceive the experience with a website. Stating that when there are pages similar in relevance, page experience can be much more important for visibility.
What does optimizing your website look like?
- Improve site speed (page loading less than 2.5 seconds)
- Premium domain name and professional website
- First Input Delay (FID) of less than 100 milliseconds
- Accessible content
- Easy to navigate site
4. Utilize Social Media
You should not rely on social media to run your business, but it can be used as an aide to build your business.
Social media, of course, is separated from search engines and SEO. However, there is a way to utilize the marketing tool to help meet your SEO goals.
Use your social media channels as a way to share your content and link back to your website. Search engines like Google notice websites that are linked to by websites with a high DA, or domain authority such as Facebook, LinkedIn, Twitter, etc. Additionally, this could create more traffic to your website
Small Business SEO
Improving a site’s SEO takes some work. It requires research, time and patience. However, you do not need to be a tech professional to do it. Our four simple SEO tactics show that achieving your SEO goals is possible for anyone and any business. You can start at home, immediately and oftentimes, with zero to low cost.
At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.
No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.