The 5 Principles of Customer Experience

The customer experience, also referred to as CX, is your customer’s perception of how your business treats them. This, of course, includes how your employees treat customers in stores and how responsive you are online. However, it also goes further than direct customer interactions. CX includes everything from advertising to product packaging to pricing and more.

A great business builds their brand with the customer in mind. They put themselves in the customer’s shoes and consider what would make the customer experience better. 

Perhaps your target customers would want a storefront location in the city. Or, perhaps you need to buy a domain and build a website as well as social media channels, since you are an eCommerce shop. 

There are so many ways to enhance the customer experience based on your brand. Today we discuss 5 principles of customer experience and how to implement them into your business plans. 

Why is Customer Experience Important?

Customer experience is present throughout every stage of the consumption process. From pre-purchase to consumption to post-purchase, CX is at the center. Through all stages, CX involves cognitive, affective, sensory and behavioral consumption. 

Meaning, when a customer is shopping with a brand, they will have different emotions, senses, perceptions and responses to the experience. They will have positive or negative feelings during the anticipation, overall experience and memories of the brand after completing shopping.

As a brand, investing in the customer experience comes with many positive outcomes:

  • Customer satisfaction 
  • Increase in revenue
  • Improve ROI
  • Competitive advantage 
  • Customer retention
  • Brand credibility
  • Poor CX = unhappy customers

The 5 Principles of Customer Experience 

Here are five main principles of customer experience and how to implement them into your plan:

1. Know Your Customer

As a business owner, it is imperative that you know your customer like the back of your hand. This includes age range, gender, interests, location, etc. Why? Because understanding your customer means you can curate your shopping experience to their wants and needs.

You must have a level of understanding of basic human psychology when curating a shopping experience. Men and women respond differently during experiences. Men respond positively to relational, behavioral and cognitive experiences, while women respond to behavioral, cognitive and affective experiences. Therefore, if you were to create a product advertisement with a female target audience, you would want to focus on the emotional side of that product.

Additionally, it is important to understand the shopping environment can have different effects on customers’ experience. Your store could be in a mall, a stand alone or strictly online. These can all have an effect on a customer’s perception of a business. For example, if your store is located in a shopping mall that is far from town, does not have many surrounding stores and has a poor reputation, it is going to be much harder to reach your audience.

2. Personalization

Customers today are seeking a personalized experience while shopping. Even if they do not realize it. When they shop, they want to feel seen and special. But what does this look like?

  • Product recommendations
  • One on one interactions in physical store
  • Using names (think, Coca-Cola’s “Share a Coke” campaign)
  • User account customization 
  • Remembering products in cart
  • Live chats on website to answer questions or response to social media DM
  • Hand written notes 

Personalization requires some more work – data and customers sharing some information. However, the results can be worth it. Creating a personalized experience yields a much higher ROI.

3. Engagement

Customers today want to feel connected to your brand. So, get them engaged!

There are so many ways to encourage engagement, it is just about finding the right way for your business! Engage customers in polls and Q&As on social media, ask for feedback online and ask customers to participate in different activities in store. 

Engagement also goes beyond customers. Ensure your employees at every level are engaged in the company. This will create a brand culture that attracts customers.

4. Deliver on Promises

Part of building a positive customer experience is building trust with customers. When your customer trusts you, you gain their loyalty. Furthermore, their business. 

When you make promises to your customers, you need to deliver. Customers do not want to return to shop with a brand that does not fulfill their wants and needs, and falls through on future promises. 

Be there for your customers.

5. Invest in Technology

Giving your customers the best experience sometimes requires some extra help. 

A customer outreach strategy that is data driven allows you to easily monitor, track and analyze customer actions. CX technologies can complement your current systems while also providing additional information about your customers. Your CX technology can then assist with personalization, engagement and more.

The Bottom Line

Being a business owner, your goal is to provide the best product to your customers in the best way possible. When you utilize these five principles of customer experience, you can enhance your experience while also improving ROI, customer satisfaction, customer retention, loyalty, and set yourself apart from competitors.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why Customer Trust is Important for Business Growth

There are so many moving parts to creating a strong business. Buying a domain, building an online presence or a storefront, forming a strong team of employees, networking, etc. 

However, in many ways, the success of your company lies on how well you build a relationship with your customers. 

A good product and service helps, of course. But, when you build meaningful relationships and trust with customers, amazing things happen. When a customer trusts you and has positive experiences with your business, they become an advocate for you. They will cheer you on and tell their friends about you. Which will eventually attract more customers, create brand credibility, increase revenue and more. 

Today we discuss why customer trust is important and how it can support continued business growth.

What is Customer Trust? Why is it Important?

Customer trust is the faith a consumer has in a company. It represents the consumers’ confidence in a company to give them a good experience and deliver on their promises. 

Why is customer trust so important? And worth spending the time on?

  • Improves your business credibility
  • Customers will advocate for you 
  • Can save money on advertising and marketing 
  • Customers will remain loyal to you (customer retention)
  • Increases revenue
  • Improves business reputation 
  • Customer satisfaction 
  • No trust = No customers
  • Customers will offer suggestions/feedback
  • Word of mouth 
  • Customers will engage with your business more (social media, events, etc.)

How to Build Trust with Customers

Here are our tips for building lasting trust with your customers. 

Ask For Feedback

The best way to get feedback on your business? Ask for it!

Asking your customers for feedback shows them that you care what they have to say. Additionally, that you value and respect their opinions. 

  • Add a review/comments & complaints page to your website 
  • Have a link to leave a review 
  • Ask for Direct Messages on social media 
  • Mention it in store 
  • Ask for reviews on the phone 

Listen To Reviews

If you are encouraging your customers to leave reviews, listen to them! Value your customers’ opinion and take their advice to make your business better. 

Both negative and positive feedback are beneficial for your business. Celebrate the positive feedback. Learn from the negative feedback, and be sure not to remove it. Remember, 100% good reviews can make it look like you are filtering your reviews. 

Listening and appreciating both negative and positive feedback shows that you are a business who wants to make themselves better. 

Focus on Customer Experience 

The customer experience, also referred to as CX, is your customer’s perception of how your business treats them. CX includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When you give your customers a unique and memorable customer experience they will want to return and shop with you again.

Be Transparent

Customers want to know more about your company. So show them!

Being transparent is crucial in building customer trust. It is no secret that seeing the faces behind the company brings a personal experience to customers. Transparency makes customers feel connected to your brand on a new level and shows your company is proud of what you do!

  • Take customers behind the scenes on social media (If you are a restaurant, show you hand picking fresh produce from a local farm. If you’re a clothing company, show the process from design to manufacturing to in stores.)
  • Answer customer questions in detail
  • Let your employees shine and tell their stories on social media or your website
  • Publish detailed information about your product or service
  • Share lots of photos and videos on social media and your website. Your customers want to see!

Put Your Customer First

The number one rule for all businesses, put your customer first. 

When your customers believe that you value them and always put them first, they will develop a true connection to your company. Keep your customer as the center of your business and trust will come. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How Keep Your Website Safe

It can take up to twenty years for a business to become well established. But, it could take five minutes for a spammer to destroy a business and damage their reputation.

As a business owner, you have a lot of important items on your “to-do” list. You need to buy a domain, build a website, create a good customer experience, open a storefront, hire more employees, etc. The last thing you want to worry about constantly is if your eCommerce website is being threatened. 

Today, we are going to help put those stressors at ease. we are going to discuss the importance of cyber security, how to keep your website and intellectual property safe. 

Importance of Cyber Security 

We hear about cyber security all the time, but what is it really?

Cyber security is the practice of protecting systems, networks or programs from a digital attack. These cyber attacks are generally for stealing information, damaging hardware or electronic data, extorting money or interfering with a business operation. However, they also include phishing, DoS, DDos, malware, MITM, ransomware, URL interpretation and more.

Cyber attacks are a very real threat to small businesses with an online presence. A breach in a business’ security could risk:

  • Disruption in operations
  • Damage to reputation
  • Lost revenue
  • Stolen intellectual property
  • Customer data stolen 
  • Altered business practices
  • Money lost to regaining control of business (According to Hiscox Cyber Readiness Report, the financial impact on those affected by a cyber event rose nearly six-fold to a median of $57,000.)

How to Keep Your Website Safe 

Spending the time and money to develop a cybersecurity plan may seem tedious. However, it could potentially save you thousands or millions down the road and ensure you are protected when the threat comes.

Let’s keep your website safe:

1. Implement Defensive Registration

Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. 

Why might you consider defensive registration? Imagine a cybercriminal decides to target your business. They can buy a domain name that looks a lot like yours. By changing letters or characters, like swapping a “o” for a “0”, cybercriminals can pose like your business. 

apples.com for appIes.com. Spot the difference? The “L” is replaced with a capital “I”. 

If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 

2. Change CMS Default Settings

The most common cyber attacks are automated. Many cyber attack bots scan and target users with CMS settings on default. 

To prevent this, change your CMS settings from the default immediately. This includes changing user visibility and permissions. Furthermore, be aware of  the default settings for the three user types: Owner, Group and Public.

3. Keep Software Up to Date 

Software updates are important to ensure the health of your site. They often contain security enhancements and vulnerability repairs to help further protect you from hackers.When your software and applications are not up to date, your site may not be as secure. 

Ensure you and all of your employees are updating software when prompted. 

4. Backup Your Website

One of the best ways to protect yourself as a small business owner is to backup your website. 

Regularly backup essential business data, such as documents, spreadsheets, financial information, databases, employee files, etc. However, do not store your backups on the same server as your website. 

5. Implement a FireWall

A firewall is a network security device that monitors and filters incoming and outgoing network traffic. Put simply, it sits between your website server and data connection and reads every bit of data that passes through. 

This is a further step in protecting your site because it allows non threatening traffic into your site and keeps threatening traffic out. Additionally, the real time protection will identify threats, alert you and remove them. 

6. Use a Secure Network

Even when you think all is secure, you should be analyzing your network security. 

Make sure you change the default WiFi password that comes with it – one of the most secure is a Wi-Fi Protected Access II (WPA2) code. When working on the WiFi network you could also utilize a virtual private network (VPN) to protect business data. 

Additionally, consider scanning devices connected to your network for Malware. 

7. Have Secure Passwords

Many people use the same login information across all accounts to make remembering them easier. Any internet user understands the struggle. However, this is a huge security mistake.

Create unique passwords for every log in. Ensure each one is long (at least 12 characters), complicated and random so they are impossible to guess. No birthdays or kids names! Additionally, you should update every one of your passwords with new random ones every couple of months. 

For extra security, encourage your employees to use secure passwords as well. 

8. Purchase AdultBlock

Cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. 

AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Transfer a Domain To & From NameCheap

When you buy a domain, it is important to choose a registrar that will work for you, and help you attain your business goals. Different registrars offer transfer tools and pushes to change domains or registrars. In the event you are not happy with your current domain or registrar, you should be aware of your other options. Additionally, how to transfer your domain, with ease. 

Today, we discuss domain registrar transfers, domain pushes, and how to transfer domains to and from NameCheap. 

Domain Transfers

First, what is a domain transfer? 

A domain name transfer is the process of switching a domain from one registrar to another registrar. Why might you want to transfer your domain registrar, you may ask? There are quite a few reasons you may want to switch:

  • Current registrar increased prices 
  • Site taking too much time to load
  • You found a better deal with a better registrar
  • You want all of your domains under one registrar
  • Current registrar is not user friendly 

To be eligible for a domain transfer, you must have been with a registrar for over 60 days. ICANN, The Internet Corporation for Assigned Names and Numbers, enforces the “Change of Registrant lock” for 60 days.

Some reasons your domain transfer might not be accepted:

  • Evidence of fraud
  • Questionable identity of person authorizing transfer
  • Written objection from the domain name holder
  • Domain name is on hold due to payment owed

What is a Domain Push?

On the other hand, if you want to buy and sell domains under the same registrar, you would do a domain push.

A domain push is a change of ownership of a domain name, under the same registrar. Essentially, a domain is moved from one account to another. For example, if you bought a domain name from someone who uses the same domain registrar as you, they would “push” the domain to their account. 

A push is usually free, since it takes place within the registrar. Additionally, the ICANN “Change of Registrant” 60 day lock usually does not apply. 

NameCheap

NameCheap is an ICANN-accredited domain name registrar based in Phoenix, Arizona, USA. Founded in 2000, Namecheap has tools for users which include: domain name registration, web hosting, security, emails, apps, managed WordPress and more. The registrar has 11 million worldwide users and 15 million domains under management.

How to Transfer a Domain With NameCheap

NameCheap also has an easy domain transfer tool organized into three steps on their website homepage. 

NameCheaps 3 steps to transfer a domain:

1. Complete A Transfer Check

This can be done on NameCheap’s site. Ensure your domain adheres to NameCheap’s transfer requirements. The requirements, which are standard for most gTLD’s (.com, .net, .org) and some ccTLD’s (.uk, .us, .ca), include:

  • The domain must have been registered, or transferred, in the past 60 days ago or more. 
  • The domain must be unlocked at the current registrar. Furthermore, the Whois status should read “OK” or “Active” (not expired). 

Some ccTLD’s will have additional transfer requirements, shown on NameCheap’s site.

2. Prepare Domain For Transfer

Once your domain is typed into the search bar, a transfer checklist will appear. This checklist includes:

  • The Current Registrar Information
  • Registrar Lock
  • Domain Contact Information
  • Authorization Code 

Be prepared to verify this information. Request an up-to-date Auth/EPPcode for the domain at your current registrar. Once all criteria is met, you should be all set to make the domain transfer!

3. Submit Domain Transfer

It is time to verify that your domain name fits all the NameCheap transfer requirements:

  • Sign into your NameCheap account
  • Go to Transfer Page 
  • Enter your domain into the search bar 
  • Verify that your domain name is prepared for transfer, check boxes next to required fields
  • Provide Auth/EPPcode from your registrar 

Now, add the transfer to your cart and check out. The transfer should cost $9.18 USD.

Next Steps

After your transfer has been submitted, the domain will have “pending Transfer status”. Your previous registrar should release the domain in 5-7 days. When the transfer is over, you will receive confirmation from your email associated with your NameCheap account. 

How To Push a Domain With NameCheap

Pushing a domain name from one NameCheap account to another is simple.

  1. Sign into your NameCheap account
  2. Select the domain name you wish to push
  3. Select “Manage”, then “Change Ownership”
  4. Type in the new owners name 
  5. Put in preferred registrant contact information
  6. Submit

Check your email for confirmation of the domain push invitation, then “accept” or “decline” the domain push.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Jeffrey Gabriel Featured on Domain Name Wire

At Saw.com, welove talking about everything domain names. Domain appraisal, how to sell a domain, protect a domain and how to buy a domain. 

Saw.com’s Jeffrey Gabriel was featured on Domain Name Wire with NameCorp’s Alan Dunn. The two domain brokers discuss the state of the domain industry, current trends, Web 3.0, NFTs, Crypto and GTLDs. 

Listen to the podcast, now live on Domain Name Wire. 

Domain Name Wire

Domain Name Wire is a news source centered on the domain industry, for people in the industry and beyond. Including domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies or anyone else interested in the industry.

The source is written by industry experts and edited by domain name industry analyst Andrew Allemann. Allemann has 25 years of experience in the industry. 

Jeffrey Gabriel on DNW Podcast

Saw.com’s Jeffrey Gabriel and NameCorp’s Alan Dunn discuss what they are seeing first hand in the industry. It is a podcast you won’t want to miss. 

Listen to “Domain Brokers Discuss The Market” here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Saw.com Featured in DN Journal

Since we launched in January 2020, our focus has been on our customers. Our goal is to help our clients be seen online when they buy a domain or sell a domain. Additionally, to be transparent throughout that process. 

Co-Founders Amanda Waltz and Jeffrey Gabriel spoke with Ron Jackson of Domain Name Journal to discuss Saw.com’s devotion to customer centricity, obstacles during past domain acquisitions and Saw.com’s new domain appraisal tool. 

Domain Name Journal

DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. Ron Jackson speaks with all leaders of the industry – domain brokers to corporate leaders to domain investors and developers. This week, DN Journal released, “How Fast Growing Saw.com Cuts Domain Sales & Acquisition Obstacles Down to Size”. 

The Saw.com Feature

This article covers the story of Saw.com from January of 2020 to the present. We dive into the many obstacles that come with domain acquisition and why we created a domain appraisal tool. And so much more. 

“All of these sales and really all of our work requires a real commitment to our process, which is how can we create the most value for our clients? How can we get them what they need in the most effective way for their company and stakeholders within their organization? What bring us the most satisfaction time and again is succeeding where others have not. As we all know, while what we do is NOT rocket science, it does require diligence and follow through. We are super proud of our work and the team we have both customer facing and behind the scenes making this all happen for our clients.”

Amanda Waltz and Jeffrey Gabriel

Read the rest of the article here

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Common Mistakes New Business Owners Make

As a new business owner, you will make mistakes. Everyone does! It is all a part of the process of building a business from the ground up. There will be unplanned roadblocks, unexpected costs, and far far more. However, it is how you address these issues and bounce back from them that will show your character and strengthen your business.

How you deal with various challenges and mistakes will be the difference between owning a successful startup and a failed one. If you are wondering what some of the common mistakes of new business owners are, and how to avoid them, you came to the right place! 

Common Mistakes & How to Avoid Them

Here are the most common mistakes for new business owners, and how to avoid them.

Not Having a Plan

You can not rush the process when building a business. It is important to take the extra time to get organized and develop long and detailed plans. Yes, plans. Overall business plan, growth plan, financial plan, marketing plan, etc. 

Do your research by studying competitors and spaces in the market for a new product. Reflect on your own resources and expertise. Set goals for your company – What does your business look like 6 months down the road and 10 years down the road?

Trying to Get Rich Fast

Many business owners are eager to start making money, hoping to become rich overnight. Although this hunger for success is a great quality for an entrepreneur, being too eager can also hurt you in the long run. 

Building a business and becoming successful takes time, hard work, perseverance and even some luck. Never expect you will be making millions overnight. Be smart, be patient and with time your business, your business will be successful. 

Relying on Social Media

Social media is an excellent piece of technology today. However, it should never be relied on to build a business. When you put 100% of your business on social media accounts, guess who has control of your business? Yes, the social media companies. They will have control over who sees your products and when. 

What should you do instead? Buy a domain and build a company website. When you have a well designed website on a premium domain name, you will build credibility, marketability, and trustworthiness with your customers. Furthermore, you will have full control over SEO. 

Trying to Do It All

When you are a business owner, your business is your baby. Many entrepreneurs try to take care of every aspect of the business on their own. However, it is important as the leader of your business to be able to recognize the places where your skills are strongest and delegate the other tasks to your team.

Ensure your business is made up of people with strengths where your talents may be weaker. When you have a solid team of individuals working with you, you should trust them and believe in their expertise. This will create a strong, hard working team. 

Not Protecting Intellectual Property

Depending on the type of products you have, you could be eligible for copyright or patent protection. This could include music, software, art, etc. Additionally, your business name, logo, slogan may be eligible for state or federal trademark protection. 

As a business owner, you should consider keeping track of your intellectual property and take the necessary steps to protect it. This will prevent any legal problems in the future and prevent competitors from copying your brand and products.

AdultBlock and defensive registration are amazing ways to protect your domain name. AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. This service will block registrations for your name across all four adult-themed TLDs: .dotXXX, .dotADULT, .dotSEX, and .dotPORN.

Not Setting Goals

In addition to creating your business plan, you should also have set goals for your business.

Clear, measurable and attainable goals are something every business should have written out.  Goals help you and your team stay organized, on track and motivated. They also give you something to reach for each day. These goals can be small victories or huge goals for five years down the road. Whatever your goals are, just ensure they are measurable and realistic to your company. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

The Importance of Showing a Face Behind Your Business

It is 2022. We have access to technology with the power to connect one another, and it is time to take advantage of it. 

As a business owner, you should be utilizing this technology to strengthen your brand and connect with your customers. This is all a part of building your online presence and brand perception. Buy a domain that matches your brand and build up your social media content to assist with the marketing. As a business, it has become imperative that you show the faces that make up your amazing brand! Customers, and future customers, want to see it. Furthermore, your employees want to be a part of it. 


Here is our guide to the importance of showing a face behind your business and how to incorporate this into your marketing plans.

The Face Behind The Brand Matters

Why should you show the faces behind your business? Out of all the reasons, you should do it because it builds trust with customers. However, there are many other reasons why showing the face behind your brand matters.

Shows Your Brand is Relevant

When you prioritize showing behind the scenes and the faces behind your brand, it shows your business is relevant.

Your customers will notice. Keeping up with industry trends shows you are a modern business that meets the needs of customers and stands out from competitors by adapting to new trends.

Gives Your Brand a Personal Touch 

It is sometimes difficult to connect with a brand with no face or personal touch. Especially online. Customers prefer to engage with individuals, or businesses that add that authentic feel. 


Which is more trustworthy? A business website with a robot feel or an online business that displays photos of their founders, philanthropies and employee testimonials? 

Incorporating a human face, like your employees and the stories that make your company unique, will make your customers resonate with you and trust you. 

Shows Your Brand is Professional

In addition to giving your brand a personal touch, this also gives you an opportunity to show your professionalism. The face behind the brand gives customers a person to connect with, on a personal and professional level.

The faces behind your business are professionals, experts in their field. They understand what their customer needs and are dedicated to the customer experience. Ensure this professionalism and expertise shine through!

How To Show The Face Behind Your Business

Here are a few ways to incorporate showing the face behind the brand into your marketing plan! Remember, no business is the same – do what works for you and your brand.

Show The Behind the Scenes 

Customers today want to see everything, and they want to be a part of everything. Take customers behind the scenes on social media with lives or stories. Show how a product is made from start to finish. Or give customers a sneak peek of an upcoming product or announcement.

Any insider look you can give your customers will get them excited for what’s coming. Additionally, they will appreciate the transparency and insider look. It shows you have nothing to hide – and also gives you an opportunity to show you practice what you preach. 

For example, if you are a sustainable business and your behind the scenes shows you truly are making strides to protect the environment and be sustainable in the workplace – your customers will appreciate this. 

Strengthen Your “About Us”

Customers want to get to know your brand before they shop with you. So, tell them your story.

Ensure when they visit the “About Us” section of your website, it is updated and detailed. This section of your website should give customers a taste of who you are and why you do what you do. It is the perfect place for you to show the faces behind your business. Additionally, with the personal connection created through your about us page, it should encourage customers to explore other areas of your site and social media. 

  • Tell them your origin story – why did you start your business? 
  • Share photos of your founders and give a detailed background about them. 
  • Share photos and descriptions of your leadership team
  • Display your first product and why you felt it needed to be on the market
  • Encourage your customers to reach out to you, follow your social media and get to know you

Employee Posts and Takeovers

Employees are who makes your brand operate. 

Have them share their unique story with your customers. Allow them to take over your social media, or do an employee testimonial. This builds a company culture that celebrates one another, but also lets customers get to know your team on a personal level.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Sold: Comet.com

Comet.com was recently sold with the help of our team at Saw.com. This desirable, premium domain name is a huge addition to Comet. When you buy a domain, a short, one word, exact match, brandable domain name is the golden standard. And that is exactly what Comet got! This domain is sure to make Comet stand apart from other domains on the internet, and define the company as an industry leader.

Comet is a machine learning company specializing in self-hosted and cloud-based platforms. Allowing data scientists to compare, explain and track models. Their goal is to help companies drive business impacts using AI while improving productivity, collaboration and visibility across teams.

Securing the .Com

Currently branded on Comet.ml, Comet was approached by our team about upgrading to Comet.com. Additionally, what that would do for their continued expansion. To open the conversation, our team provided a consultative approach to learning more about their business, customers, prospects, etc. Using the valuable information gained through the CEO and Corporate Counsel, Kris Hou, led him in the direction of recommending the .com upgrade. 

It was clear to him after listening to the companies concerns that they would benefit from acquiring Comet.com. If they were to succeed, this asset would help drive their continued expansion.

Kris and Corporate Counsel discussed the relevant trademark protection considerations as well as the SEO and marketing benefits. Additionally, the elevated trust .com domains convey in discussion with future investors and also prospective customers. After this discussion, Comet’s Counsel and CEO brought the option to the Board of Directors. They decided they had to give it a go based on the intellectual property and trademark considerations alone. 

Comet agreed that upgrading to the .com was an important move for their company and investors. So, they hired our team and we got to work to see if there was a deal to be done! 

The Acquisition

We contacted the current owner and explained that he had a company interested in taking over the name. The .com was not currently active from a public point of view, and we soon learned that the .com domain was indeed used for an internal intranet/client portal. It was a key tool for the current owners, and if we were able to come to the right financial considerations we would also have to “untangle” the domain from one commercial use to the next. This would have to been taken into the considerations and be worked through as the portal currently supported over 700 clients as an integral part of their business.

The current owner advised that they had been approached twice in recent months with six figure offers. So, the price offered would need to be well above those offers for their board of directors to consider parting ways with the asset. Comet.ml were made aware of this and advised Kris of their best price for the domain.

Kris gave this price to the current owners and even though one of the other parties had been back in touch and offered higher than this, the current owner decided to work a deal with us. We were willing to actively speak over video conference calls adding an extra level of trust and legitimacy to our process. This is what swayed it for the owners of Comet.com. The personal touch meant a lot to them, and ultimately clinched the deal.

Securing Comet.com

The current owners asked for a thirty day frame to migrate their internal systems to another domain and for Comet.ml to start a payment plan. However, when the company lawyers got involved to move things along the deal was done in just two weeks with the help of Amanda and Jeff of Saw.com to facilitate a contract that was effective and agreeable for all parties. This included one payment via escrow.com. Once all data was migrated within not only on budget, but also under the deadline…fast tracked to two weeks!

Both companies walked away very happy with their expectations exceeded. Both the buyer and seller were very accommodating throughout, making the transaction smooth and a big win for both sides.

Exact Match Domains

“Our team loves working with companies who understand the importance of not only having TM for their brand, but also are serious when securing their .com domains. The combination becomes a winning strategy digital trust and legitimacy for online commercial use.”

Amanda Waltz, Co-Founder of Saw.com

It is increasingly important for early stage companies to acquire their exact match domain name for their brand. Following this path is one of the best ways to ensure their brand is protected with a competitive edge while keeping up with SEO and digital marketing consideration for the future of their brand online. 

If you have been trying to acquire a domain, or other IP asset and have come up empty, why not give our team a try, you have nothing to lose and so much to gain! 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Do I Still Need a .com TLD For My Business?

When looking to buy a domain for your business, you have two difficult decisions to make. 

First you need to choose the right domain. A domain is the word that users type into a search engine in order to find a website. Essentially, your digital street address. 

Second, you need to choose a domain extension to go with your domain. A domain extension is the combination of characters following the domain and period. 

With millions of domain and domain extension combinations, how do you choose what is best for you and your business? Today we discuss different types of domain extensions, TLD’s and if you still need a .com TLD for your business in 2022.

What is a TLD?

A TLD, or top level domain, is the second part of a domain name. They are sometimes also called domain extensions or domain endings. 

 There are exactly 1,532 different TLD’s to choose from according to ICANN. Just about any word you could use as the TLD for your business. No really, some registered TLD’s are .yoga, .biz, .info, .club, etc. However, the most common TLD in the world is .com, about 53.3% of domain names registered include .com. 

Other very popular TLD’s are .gov, .net, .edu, and .org. Another popular option are country code top level domains, or ccTLD’s, such as .uk (United Kingdom), .ca (Canada), .de (Germany), .us (United States), etc.

Why is .COM So Popular?

The .com was introduced way back in 1985, originally intended for commercial websites. It was one of the first set of top-level domains introduced, along with .edu, .gov, .mil, .org and .arpa. When the majority of the public began using the Internet, the .com had already been established as the go-to standard of what a domain name should be. 

Now, nearly 40 years later, there are over 160 million .com domains registered around the world!

.COM vs. Other TLD’s

When it comes down to choosing a domain for your business, you need to weigh all of your options. You need to choose a domain that fits your budget, your business, will attract your target audience and help with SEO. 

That said, there is a difference between owning a .COM domain and another TLD or domain extension.

The most important factor in choosing is probably your target audience. Are they tech savvy individuals who are familiar with and appreciate various domain extensions? Or, are they the general public who might interpret a different domain extension as untrustworthy? You need to consider your target audience and specific industry and determine what domain would be best to cater to their needs. For example, if you were a photographer looking for a domain name JeffreyGabriel.com would not really convey your brand to users. However, JeffreyGabriel.photos, or JeffreyPhotos.com, would. It depends on your industry and what your audience is looking for. 

Some factors to keep in mind when choosing a domain name and domain extensions:

  • Memorability – How likely is it that users will remember your website and be able to type it in later or recite it to others? How can you make it easier for your target audience to remember? 
  • Length & Spelling – The shorter and easier your domain is to spell, the easier it is for users to remember. 
  • Brandability – Are you looking for an exact match domain name for your brand? Or a keyword domain to match your industry? 

Do I Still Need a .com TLD For My Business?

The simple answer to this question is no, you do not need a .com TLD for your business to be successful. However, there are many factors to be considered. 

There is cost, business goals, target audience, etc. when finding a domain name – it really depends what you want to achieve with the name. If you are a global company with hundreds of thousands of dollars to spend, a .com domain will solidify your status as a reputable company. If you are a smaller company looking to buy your first domain to slowly build an online presence, then a non .com TLD might be the better option for you to start! 

We understand choosing a domain name can be one of the most difficult parts of building a business. But, do not just settle on any domain or extension and rush the process. Take your time to choose the name, and domain extension, that is right for you. 

Ask Your Domain Broker

Domain brokers are there for you!

A domain brokers job is to help you understand all your options while acquiring or selling a domain – and to be transparent through the process. Through your domain choosing and branding to the acquisition process, brokers are there to answer all of your questions. If you are unsure about what domain extension to pair with your business, your domain broker can help give you options based on your business, budget, future goals, etc. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.