Have you been going back and forth on whether to invest in your dream domain name for your business? This is your sign to make the jump.
We understand big investments are scary. Especially for a small business owner. But investing in a strong, premium domain name for your business is a risk worth taking. Domain names are essential to building your online presence as a legitimate business. They also bring countless other benefits to your business, your brand, and your customers, which is why they are in high demand.
Today we will discuss why you should buy a domain name for your business. Specifically, a premium domain name. The right domain will help you reach a wider audience and increase visibility.
What is a Premium Domain Name?
Before we dive into all the benefits a domain name brings a small business – what exactly is a premium domain?
A domain name is your digital web address. Essentially, your street address but online! It is what people type into their browsers when they want to find your website. Your domain name is unique to you. Once you purchase it and register it – it is yours – you just need to renew it each year. The renewal price depends on the domain registrar, the domain extension, and how many years you renew it for at one time.
A premium domain is a short, keyword-rich, and brandable TLD domain name. A TLD is a top-level domain extension, a .com, .net, .gov, .org, etc. Premium domains hold high value and, because of this, usually come with a higher price tag. An example of a premium domain name is Party.com. It is short, easy to spell, has a .com extension, and clearly identifies the industry this company is in.
Why Should I Buy a Premium Domain?
We understand the high price tag is scary. Premium domains are the most expensive because they are the most desirable. However, paying the high initial upfront cost of the domain can save you money down the road.
Why? Because your domain will be so easy to find online, customers will find you accidentally. In today’s digital age, your online business has a lot of competition from other companies on the internet, so a great domain name can make a lot of difference. You will have a competitive edge over others with longer domain names.
Credibility
People want to do business with sites that look welcoming and trustworthy. With a premium domain, you can establish yourself as a trustworthy business. You will be easy to find, and your business will look legitimate, which is especially important for startups that are trying to build a reputation from scratch.
Which would you trust, Cars.com or WeSellCars4U.com?
Cars.com is clearly a premium domain – there is a general understanding that it is rare and desirable. WeSellCars4U2.com might draw some red flags as a spam site.
Brandability
Branding is critical to the success of a business. A premium domain is not the end-all-be-all of a business, but it can help build your brand. It also helps make a good first impression on your website visitors.
A premium domain like Cars.com immediately clarifies what industry the business is in and what they do. Furthermore, it is easy to spell and easy to remember.
Saves Money
Yes, the upfront cost of a premium domain is high. However, since a premium domain is easy for customers to remember, they play a huge role in reducing some costs over time. Why?
- People can easily remember it
- Boosts word-of-mouth advertising
- Increases searches
- Increases chances to be found with virtual assistants like Siri
- Improves SEO
Since it is easier for customers to find you online, you could end up saving time and resources, allowing you to invest in other areas of your business to foster growth.
Additionally, you could save money on offline marketing as well. If a customer sees your billboard or social media for two seconds, they will be able to remember it.
Improves SEO and Visibility
SEO alone is a reason to upgrade to a premium domain name. SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results. The most relevant and popular sites are what rank higher on search engines like Google.
With a keyword or brandable domain, you are more likely to be remembered and ranked higher.
Social Media Sharing
With a premium domain, you could also get the exact match social media handle to use on platforms like Facebook and Twitter.
Additionally, when sharing your website on social media, you do not have to worry about your URL being cut off or shortened.
Make it Easy for Your Customers
As a business, your priority is serving your customers. Do not make them jump through hoops to find your website. Not only is that more difficult for them, but they might just close out of the browser. It may be tempting to purchase a similar domain with hyphens to avoid a higher price, but those hyphens make the domain more complex and harder for people to remember.
Make it easy for customers to find you by investing in a short, easy-to-spell, brandable premium domain name.
Ready to Invest in a Premium Domain?
Ready to invest in a premium domain name for your business? Want to know what your other options are? Contact our domain brokerage for a free consultation!
Our team at Saw.com specialize in the acquisition of digital assets and has over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services, and more. We pride ourselves in our transparency and passion for helping you reach your goals.
At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us. Our domain experts will consult with you about what your business needs from a domain, help you set pricing expectations, and, most importantly, we’ll connect with domain owners and negotiate on your behalf.
If you think you should buy a premium domain, give the Saw.com experts a call.
