If you have a quality business and website, why would the domain name matter?

Are domain names really that important?

Yes, they are. Domain names are a key element of your website. In many cases, a domain name is a difference between a successful business and a failing business.

Why are Domain Names so Important?

Names are no special case. A domain name is a user’s first impression of your site and it is crucial the name successfully defines your brand to the user.

In today’s digital world, more and more businesses are shifting their operations online. Therefore, it is getting more and more difficult to make your business stand out online. There are currently 366.8 million domain name registrations, not including handshake domains. A great domain name is crucial to standing out and establishing your brand identity online. It allows you to differentiate yourself from others, enhances search engine ranking, attracts more traffic to your site, and much more.

However, choosing the correct domain name for your business can be very challenging. If it is your first experience with domain name hunting or investing, it can be both confusing and difficult. There is so much conflicting information regarding domain names online, and technology is always changing around us.

Even if the domain you want is already registered, you can find out who owns it and make an offer. If that doesn’t work, you can create an alternative that works well for your business.

Here at Saw.com, we are experts in the world of domain names. We are here to make the challenge of finding the perfect domain name, not so confusing. Read on for Saw.com’s tips and benefits of choosing the perfect domain name for your business.

1. Be Memorable

The best domain names do not require a user to guess what your company name is, who you are, or what you do.

The domain name should immediately clarify your brand. Pick a name that is short and simple. You want your user to remember you. If your domain name is short, memorable, and easy to spell, users are more likely to return to your site time and time again.

If you were telling your friend on the street about your new website, do you think they would remember bobbys_coffeebeans1.com or bobscoffee.com? Bobscoffee.com of course, because it is easy to remember and easy to search for.

2. Be Credible

Would you be more likely to click on ballet.com or ballet-dance-usa.com for your dancing needs?

The short name of ballet.com is straightforward and seems expensive and rare. It is also very easy to remember.

Whereas ballet-dance-usa.com can be seen as spam. It immediately seems suspicious to users and is also harder to remember.

People want to do business with brands they know and trust. So, your domain name should be credible and make a good first impression.

3. Be Unique 

Your domain name needs to be short and simple, but also memorable. A creative domain name is a way to ensure your website is memorable to users.

However, being unique does come with some risks. If you are not already an established business, it can be harder to reach users since they will not know who you are and what your brand is.

4. Use Keywords

SEO, or Search Engine Optimization, is the process of improving the quantity and quality of traffic to your website.

With a premium domain name, your website is more likely to be higher on search result pages. You can accomplish this by using keywords in your domain name. If you include relevant keywords in your domain name, you will rank higher on Google searches. However, be careful not to spam your domain with keywords.

5. Avoid Hyphens and Numbers 

Do not include hyphens or numbers in your domain name. It does not look good and immediately makes your website lose credibility. Again, make sure your domain name is short, simple, and looks professional.

6. Be General 

You need to find a balance between being general and also specific so that users can still find you on searches and understand what you do. Picking a general domain name also allows your company to expand in the future. For example, if you had a clothing store, it would limit you if you used specific terms like “hoodie” “jeans” instead of a general term like “clothing” or “men’s clothing”.

Think Long Term

Your domain name will define you and your brand for years to come. It is a crucial step in making the presence of your business known online. The domain name you chose has the power to increase brand recognition, credibility, increase traffic, improve SEO, lower cost, and improve your social media.

The Domain Brokers at Saw.com know how challenging finding a domain name can be. If you would like to learn more about choosing the perfect domain name for your business, please contact us or give us a call at (781) 281-9475 for a free consultation today.