nohbo featured in rollingstone

At, we have helped companies of every size buy a domain that helps them achieve their goals. One of these amazing companies, Nohbo, was recently featured in Rolling Stone magazine. 

Founder and CEO of Nohbo, Benjamin Stern, spoke with Rolling Stone about his background, motivation to rid the world of plastic and the creation of Nohbo. This young entrepreneur took his concept of a water soluble packaged soap and turned it into a widely successful product. Even getting Shark Mark Cuban to invest in his vision. Nohbo has since engaged with large partners, improved research and development and has launched Sunrise Session, a direct to consumer brand.  

About Nohbo

Nohbo is ridding the world of unnecessary plastics one drop at a time. Their philosophy is creating a line of environmentally friendly personal care products. The drop is single use, water soluble that contains shampoo, conditioner, body wash or shaving cream. The mission is to minimize plastic consumption to move towards a sustainable culture. 

Rolling Stone considers the startup to be “humanity’s best shot at breaking its addiction to single-use plastics.” 

If you are interested in reading the rest of the article, read here.

“If Drops were used in lieu of plastic counterparts for a single day, the impact would be monumental; the equivalent weight of nearly 140 blue whales in plastic packaging, 28 Olympic-sized swimming pools of water saved, as well as the prevention of 7200 sumo wrestler’s worth of preservatives from polluting water and waste streams.”

Rolling Stone Magazine and Nohbo domain broker Brooke Hernandez helped Nohbo acquire a few years ago. 

“It’s always great to see a client’s company and vision succeed. However, it is more special to see their positive impact on sustaining mother earth. Every bit helps, and this company is making a larger impact and providing a new reality in how we can make it without single-use plastics.”

Brooke Hernandez, Domain Broker

Seeing companies we have helped flourish is the best part of what we do. We are honored to have been a small part in Nohbo’s efforts to rid the world of unnecessary plastic. We can’t wait to see what Nohbo does next!


At, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online. We pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.