At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you buy a domain, it is important to plan ahead to protect that brand name and the rest of your business.
Let’s say you own a trademark; we’ll call it “BRAND.” You own the domain “brand.com.” One day, you receive an email from your colleague with a link to the website “brand.xxx”.
If you are a member of the TMCH or were part of Sunrise B almost ten years ago, your organization might have been included in one of the tens of thousands of blocks that were issued to remove the opportunity to register your company’s .XXX domain name. In December of 2021, that block will expire.
Imagine for a moment that your target customer opens a marketing email from your company. A new product catches their eye in the email, and they click the link to your website. From there, they log in and provide their payment information to purchase the product from the email.
Now is the perfect time to brush up on keeping yourself and your information safe online. Each year, cybercriminals come up with new ways to defraud individuals and businesses alike on the Internet. Any information that you provide on the Internet, whether it’s on Facebook or through your banking institution, is at risk.