Branding Basics

Branding is the summation of people’s perception of who you are as a company. This may start with your logo. However, it also means you buy a domain and build a website, your user experience, customer service, social responsibility, community service, advertising, etc. Your business should have a consistent message to your customers. 


The better your business gets at branding, the stronger your brand presence. A powerful brand will increase your reach to potential customers, improve credibility, and increase your company’s value.

Here are the branding basics your business should follow.

What is Branding?

A brand refers to a business marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, you can not touch them or see them. However, they shape the customers perception of the company and their products. They are also considered one of a company’s most valuable assets. A strong brand ensures their mission – the why, how, when, with, who, what – is cohesive both internally and externally.

Branding is the marketing material that aids with building brand perception. It includes a distinct name, term, symbol, or logo that identifies a business’s goods and/or service. Branding is crucial when building a business. It allows customers to connect with you, and gives your company an edge on your competitors. Brand congruence is another imperative step when running a business and ensures the harmony and consistency of your business.

Branding Basics

Successfully branding a business comes with countless benefits. It establishes your identity,  improves recognition, builds credibility, generates new customers and much more. 

Here are branding basics your business can follow to build your brand and strengthen your relationships with customers: 

Do The Research

A good marketer does the research. 


Marketers are up to date on news and trends. They know their competitors, and understand their customers like the back of their hand. (You should understand your customers needs and habits and know what they are looking for in a brand and product.) Additionally, they are data driven, constantly looking at new data from products, customers, surveys, social media engagement, etc.

Create A Strategy

A company with good branding does not happen overnight. It takes time. When building your brand and improving your marketing efforts, you need to create a plan. Be detailed, organized and patient. Here are a few questions to consider when creating your strategy:

  • What is the goal of my business? 
  • Who is my target audience?
  • What are my competitors doing?
  • Where is my budget?
  • What is my message?

Design The Look

Most branding is not about the physical appearance, but it is part of it. The visual aspects of your business are important to building your brand. It is what a customer will think of when your brand is mentioned, the logo or symbol that sets you apart from competitors. It is important to design your logo and/or slogan with your audience in mind.

  • What colors fit your brand?
  • How can you encapsulate your business into a logo?
  • What is eye catching?
  • Is there a slogan that will set you apart?
  • What is easy to recognize?

During this part of the branding process, it can be beneficial to hire a design team. They can give you ideas on the visual aspects of your brand and work with you to further design other parts of your business. 

Be Consistent

One of the most crucial parts of building a brand is consistency. 

When creating your brand strategy, you focus on the specific voice of your brand. Find your voice, define your brand, and stick with it. 

That voice then needs to be consistent across your entire business – your website, storefronts, employees, social media, etc. Without this consistency, you come off as unprofessional and lazy, and risk losing trust with customers. 

How A Domain Name Can Help

We live in the age of the Internet. Everything is online, and if you are not, you are in the dark. 

If you want your customers to find you, it is imperative you have a website and social media that matches your brand name. A domain is your virtual street address, the welcome sign to your business. It is how you will be found in the millions of websites and social media handles. Additionally, it helps you improve credibility, stand out against competitors, and build trust with customers. 

When building your business, finding a domain name should always be on the top of your list. 

Strengthen Your Brand With a Domain

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.