Brand strategy VIDEO
Why a Startup CEO Paid Up for the Perfect Domain
FROM THE SAWSELLS CHANNEL
Watch on YouTube Domain expertise, from the people behind the deals.
About this video
How a 14-year-old's biology class idea became a Shark Tank deal with Mark Cuban.
Ben Stern, CEO of Nobo, on building a plastic-free personal care brand, landing Mark Cuban on Shark Tank, and why they needed Saw.com to get their domain.
In this video
Choose a chapter to jump ahead- 00:00Intro
- 02:00What Nobo Does: Replacing Plastic Shampoo Bottles With Dissolvable Pods
- 04:00How a 14-Year-Old's Biology Class Sparked the Idea
- 06:00Naming the Company and Why HBO Wasn't Thrilled About It
- 08:00Who Nobo's Customers Are and How COVID Forced a Pivot to Direct-to-Consumer
- 10:00Two Trips to Shark Tank and Closing a $100K Deal With Mark Cuban
- 14:00Why Ben Tried 30 Times to Get the Domain Himself and Why He Called Saw.com
Saw.com is a domain brokerage behind $565M+ in premium domain sales, founded by Jeff Gabriel. Buy, sell, or appraise at https://saw.com
Follow Saw.com
Website: https://saw.com
LinkedIn: / saw-com
X (Twitter): https://x.com/sawsells
Facebook: / sawcom
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