Types of Infringement
- Counterfeit. The act of unauthorized manufacturing of copy-cat, knock-off items using your brand’s name or IP.
- Trademark. The unauthorized use of your trademark through the sale of any goods or services. This includes logos, patterns, etc. that make up your brand.
- Patent. The unauthorized sale of your patented product. This can include physical products or processes to make new products.
- Copyright. The unauthorized copying of any of your company’s work is protected by copyright. This can include audio, video, or other formats.
- Design. The unauthorized manufacturing of products using patented design elements to create a similar product.
- Look-alike websites. Websites that use the same brand name to sell counterfeit items or other brand-infringing products. Many times, these websites are set up to imitate the look and feel of the real brand.
- Social media copy-cat. Similar to look-alike websites, social media copy-cats are set up to mimic a brand and redirect customers to their fraudulent websites or e-commerce listings.
- Phishing. A scheme in which hackers mimic a legitimate brand in order to steal personal data from your customers.
Enter Brand Protection
Brand Protection Strategies
- Social Media Monitoring
- Keyword Monitoring
- Advertising Monitoring
- Domain Blocking
For the purposes of this article, we’re going to discuss domain blocking as an effective brand protection strategy. Domain blocking is a type of service that automatically blocks registrations of domain names that infringe on your trademark. This can include exact match or look-alike terms.
Benefits of Brand Protection
- Increased revenue
- Decreased “defensive registration” costs
- Decreased legal team and litigation costs in the case of infringement