what is brand protection

What is Brand Protection and Why is it Important?

At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you buy a domain, it is important to plan ahead to protect that brand name and the rest of your business.

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