At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you buy a domain, it is important to plan ahead to protect that brand name and the rest of your business.
In the competitive digital market, companies are always looking for ways to stand apart from the competition. As companies make the transition from brick and mortar to digital sales, marketing and naming are only increasing in importance.
Domain registrars have access to tons of domain name keyword search data. Have you ever wondered if registers try to “get ahead of the game” and buy up popular keyword domains before the general public can get their hands on them? Watch Jeff’s take on this idea below.
Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent.
A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.