how to set achievable business goals

Happy New Year! January is all about getting a fresh start. It is the time to form resolutions and set goals for the next 365 days. So often, new year’s resolutions are abandoned within a month or two. Some are too ambitious, too expensive or sometimes there is simply not enough time in the day. We understand.

However, we are here to help you stay on track! Whether your business goal is to hire one person, to double sales or even buy a domain – we are here to help. Today we are going to be talking about how to set business goals in 2023. Specifically, how to set achievable goals. 

Why is it Important to Set Achievable Goals?

We understand you have big dreams for yourself and your company. We always encourage entrepreneurs to shoot for the stars! However, when it comes to a business, you also need to be realistic. Are your goals attainable? Are they appropriate based on your current situation?

A realistic goal for your company is tangible. It is real, substantial and can be backed with solid data. Realistic goals are easy to measure, whereas big goals can be hard to measure. By setting small, yet meaningful goals you can stay on track and be able to measure your success along the way!

How to Set Achievable Goals

Whether you have a few business goals set in mind for the new year, or you are looking to set new ones – here is our guide to setting achievable goals.

1. Identify a Place to Change

Not sure where to start? Run through the current state of your company. Think of what is performing well, what needs to be improved and what could be added. Then, identify specific areas that could use more time and focus. 

Is there an obvious place of strength in your company? What did not work in the past? Where are places you could grow? Are you capable of meeting the needs of these areas?

2. Be Specific

Have a few ideas in mind? Do not be broad, narrow your goal down to something very specific. Make your goals concise, clear. Be detailed in what you want, how you are going to accomplish it, and how it will benefit your business. 

3. Set Clear Intentions

Now that you have identified some specific areas that need your attention – let’s set clear intentions. Get organized – grab your pen and paper, download an app on your phone or start a Google spreadsheet. 

Meeting business goals is a marathon, not a sprint. Make a plan that works for you and your company. Schedule times in your calendar to work on this goal and hold yourself, and your team, accountable. 

How are you going to actively work towards your goals?

4. Choose Key Metrics

Key metrics are ways for you to track your success! The tangible, real data we were talking about before. Key metrics include site traffic, audience growth, audience engagement, email sign ups, etc. 

Choose what key metrics will match your goal and figure out a way to measure them. This will keep you on track and help you measure your growth or find areas to improve. Additionally, you may find this also holds you accountable.

Example: If your goal is to grow audience engagement on social media, set up an account with a social media marketing company that helps you track data!

The Bottom Line

When making your goals, be SMART:

  • Specific: Make your goals detailed and specific. 
  • Measurable: Find a way to track your goals and measure your progress. 
  • Attainable: Be realistic, and set goals that you know you and your team can achieve.
  • Realistic: Be honest with what you and your team are capable of, and what resources you have.
  • Time-Based: Set an end date to shoot for that will keep you motivated. Be realistic, but also push yourself.

No one knows your business better than you. When you set your goals for the new year, remember to make sure they are realistic, specific and positive. Additionally, make sure they are measurable so you can keep track of your growing success!

By staying organized, on track and measuring your progress you can make your goals a reality. No matter what your business goals are in 2022, we know you can reach them. 

Want to Buy a Domain Name?

Is your business goal for the new year to buy a domain? To design your website?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.