Domain insights VIDEO
Why She Paid Up for a Domain Most People Would Skip
FROM THE SAWSELLS CHANNEL
Watch on YouTube Domain expertise, from the people behind the deals.
About this video
Why a company paid up for Kevel.com.
A conversation with Kevel's VP of Marketing on why they acquired Kevel.com and what the right name does for a brand.
In this video
Choose a chapter to jump ahead- 00:00Intro
- 02:00What Kevel does and why it is not just another ad network
- 08:00From Adzerk to Kevel: why they rebranded and what was wrong with the old name
- 14:00How a professional naming firm found the right word from 40 options
- 18:00Why they launched on .co instead of .com and why they still wanted the .com
- 22:00The random Reddit meeting that changed the company's entire direction
- 26:00Why Kevel hired Saw.com to acquire Kevel.com and what happened in a month
Saw.com is a domain brokerage behind $565M+ in premium domain sales, founded by Jeff Gabriel. Buy, sell, or appraise at https://saw.com
Follow Saw.com
Website: https://saw.com
LinkedIn: / saw-com
X (Twitter): https://x.com/sawsells
Facebook: / sawcom
Subscribe for more conversations from inside the domain industry.
Read more about this topic.
Original embeds are matched directly. Other suggestions use shared title terms.
A little more perspective.
ARTICLECCTLDs: Great Domains. Strange Rules. Expensive Lessons.
Residency rules, resale bans, and registries that take domains back. Jeff Gabriel breaks down the strangest ccTLD rules you should know before you buy.
Read the story
ARTICLEEverything You Need to Know About .SI Domains
Thinking about a .SI domain? Learn what it costs, how renewals and transfers work, why expiration is unforgiving, and how ARDS disputes differ from UDRP.
Read the story
ARTICLEWe Got a 1 Star Review on Trustpilot
A Trustpilot review over StockScams.com and a caller looking for yarn show why descriptive domain names create instant expectations, even in the age of AI.
Read the story