why your company name matters

When starting a company, the company name can sometimes be treated as an afterthought. Even a last minute decision. We understand, you have been working day and night to get your company to the launch date – why would you slow down to choose a company name?

Well, believe it or not, your company name does matter. A lot. 

Today, we are going to discuss why your company name matters, how it can benefit your business and how to pick the perfect name! Additionally, how to buy a domain name that perfectly matches your company name, and how it can be beneficial. 

Why Does a Company Name Matter?

In the nicest way possible, a bad company name can potentially destroy you. 

As human beings, we make quick judgements and evaluate the information we are given quickly. Believe it or not, it takes 50 milliseconds – that is 0.05 seconds – for users to form an opinion about your website. At once glance, your customers will decide if they like or dislike your site. Additionally, they will decide if your company is trustworthy or untrustworthy, friendly, positive, negative, etc. 

A company name is how people find you online, on the street and how people talk about you. If your company name is long, hard to spell, say, and understand – it is nearly impossible for you to be remembered. 

How Your Name Can Benefit Your Business 

Now, having a good company name does not necessarily guarantee your company will be extremely successful. However, with the right name, it can make a large impact. People will remember you, talk about you and easily find you online. Some benefits of having a great company name are:

Save on marketing and advertising

With a great company name, you will be remembered and easy to locate. Therefore saving money on your marketing and advertising.

Have better SEO and site traffic 

If you have an exact match domain name, it will be even easier for customers to find you online. Additionally, having a TLD extension like ‘.com’ can be very beneficial. You will probably find an increase in site traffic and better SEO on search engines like Google.

Attract investors and customers

Having a great company name will attract everyone from customers to investors to partners. A great name will ultimately decide how people view and interact with you. Choose a name that fits your company vision – one that is trustworthy, positive and engaging.

Prevent a rebrand down the road

If you push off choosing a company name, you will have to rebrand down the road. This could include changing your company name as well as redesigning your website, logo, slogan, etc. Which is more money and far more work. 

Sales increase

Saving on advertising, increasing SEO and increasing site traffic will eventually lead to an overall increase in sales!

How To Choose the Right Company Name

Choosing a company name is challenging and time consuming. However, it is worth it. We encourage you to invest the time, energy and money into finding the perfect company name. In the long run, the right name will save you money and give you an advantage from the start. 

Here are our tips for choosing the right company name:

1. Be Memorable

Your company name needs to be memorable. Choose one that is easily remembered by your target market. A word that matches what you do or make a word up! (Ex. Uber, Google, Twitter, etc.) Be unique, but also be you.  

2. Easy to Spell and Pronounce

If your customers are unsure how your company name is pronounced and spelled, or they can not even understand it – it is not the one for you. Customers will immediately dismiss your name for being too challenging. 

3. Keep it Short

This goes hand in hand with easy to spell and pronounce. Shorter words are simply easier for customers to remember. Therefore, it is easier to tell friends about and easier to search online.

Think of the popular brands – Amazon, Apple, Google, Facebook, Disney, etc. All of these brand names are under 10 letters. Additionally, they are all fairly easy to spell. 

4. Make it Brandable

Choose a company name that is easily brandable! This will make the process of branding your business so much easier. With a brandable company name, you can develop a slogan, logo, or anything else to match!

Additionally, you could acquire an exact match domain name to make it easier for customers to find you online!

Ready to Buy an Exact Match Domain?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match, with us!

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.