Buying a domain name and securing your company’s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? This is where securing the services of a well-respected domain name broker and team comes into play.
The domain you are looking to buy may have been originally hand registered or purchased on the secondary market for various reasons. The domain may have been obtained for a project that never took off; a branding company could have bought a slew of domains for a client that no longer fits their vision, or may have been purchased by a domain investor looking to make a return on their purchase. Whatever the reason, the domain name you want is owned by another party. It will be in your best interest to use a third party domain broker to inquire and negotiate the terms of sale on your behalf. Before this begins a consultation is necessary. Where our competitors charge upwards of $100.00 for one of these, ours is complimentary. Why? First and foremost, confidentiality is critical. It will be in the buyers’ best interest to keep their identity confidential throughout the purchase process. Keeping the buyers’ information private will play a vital role in securing the domain at the lowest and best price. The size of the inquiring parties’ business, or the amount of funding they have received, will have a direct effect on the perceived value the domain owner thinks the domain is worth. Let’s face it, people that own domains tend to be more technically savvy than most. They are going to use as many of their resources as possible to their advantage.
All negotiations start by piecing together the puzzle that leads to the seller, which can be a long road. A veteran domain name broker like me has a strong network of sellers we have created relationships with. Those relationships can pay off exponentially in moving the process along, receiving a fair price or something as simple as even getting a response. The domain owner could be an individual, Fortune 500 company, or a small business owner. Either way, a great domain name broker will know the right way to get in touch with the decision-maker for selling the domain. The more experience matched with a strong network increases the chances of success.
A seasoned domain name broker, like those at, will provide clients with guidance on price expectations based on trends within the domain industry, recent comparable sales of other domain names, and other determinants. Understanding the value of a domain name before entering into negotiations will impact the buyers’ return on their purchase. Domain brokers with years of expertise in negotiating and securing domain names for their clients will pay dividends for their buyers.
Negotiations are a dance between buyer and seller. When a broker is not involved, it, at times, can get overly emotional for one of the parties and possibly lead to the loss of the sale. A domain name broker is not personally invested in the project, has experienced every objection or situation there most likely will be, and has a solution for it.  One of the most potent weapons in my arsenal is education. I find myself educating sellers about the domain market and the sales process more often than not, even when representing the buyer.
When the price is agreed upon, the brokers’ duties do not end. We walk both parties through contract negotiations, escrow, and the transfer of the domain. Buyers and sellers typically have mixed opinions on contract verbiage and terms. Domain brokers assist in getting both parties to agree and execute the contract quickly without sacrificing the opportunity. We handhold both parties through the escrow process and give guidance on the necessary steps to get the funding of the domain in place securely. Once the monies are received, we assist in the transfer or push of the domain to the buyer’s desired registrar account as quickly and smoothly as possible.
Experienced domain name brokers like the team at always put our clients’ best interests first. Our team strives to help our clients get their desired domain name. Whether you are a startup, an existing company looking to rebrand, an individual looking to dive into the domain world, or an experienced investor looking to purchase a high-quality asset, is here to assist in all domain name needs.
If you are interested in a free consultation please contact us.