We asked our Twitter and Instagram followers – What are your business goals for 2022? Among the responses: improve productivity, work on website design, improve SEO and buy a domain. But the most popular answer? To grow.
Businesses large and small have been hit with challenge after challenge over the past two years as the world shifted online. But, it is a new year and therefore, a bit of a fresh start. It is the perfect time for you to make your good business even better. Today we are going to discuss how to take your business to the next level and grow in 2022.
Is It Time to Grow?
Starting a business is exciting. You launch and want to go, go, go. Expand, open storefronts, build your empire. However, in business you must be realistic. Sometimes moving too fast can lead to downfall. Here are some tips to evaluate if it is truly your time:
Your Industry is Growing
If your business is within a fast growing industry, it could be time for you as well. Some fast growing industries currently are biotechnology, health care, AI, cannabis, online grocery and food delivery, etc.
You should do your research – know your industry inside and out and stay up to date with industry news.
Constant Returning & New Customers
If you are in a steadily growing industry and seeing a constant flow of both new and returning customers, it could be another sign to grow.
Listen to your customers. Do they have a need not being met? Is there more demand than you can supply? Do they have feedback on your business?
Be realistic with yourself. Do you have the resources? Is your business making steady money in a growing industry? Do you have a constant flow of returning and new customers?
If you are truly financially prepared to grow your business, do it!
How to Grow Your Business
After evaluating your resources you have decided to take the steps to grow your business. Congrats! Before starting your journey, remember, every company is different. What works for your company might not work for another.
Nevertheless, we have compiled a list of places for you to start growing your company:
Do Your Research
As we stated above- research is crucial.
As a business owner it is your job to know your industry, your business and your audience like the back of your hand. Always be on top of developing news in your industry, or a step ahead.
Understand Your Customers
You can not serve your customers, or attract new ones, if you do not understand them. Think about your target audience.
- How old are they?
- What needs of theirs are not being met?
- What does amazing customer service look like to them?
- Is there a product not yet on the market that they would want in the future?
By understanding your customer, you can build a positive relationship with them. You can successfully serve them, and they can provide useful feedback.
Collaborate with Others
In business, it is all about creating strong relationships. Learn from your colleagues and competitors, work with other businesses!
One example is affiliate marketing. Where another business, blogger or influencer posts about your company’s product or service. This can lead to more sales for you, as long as you share a cut of your profit with the third party.
Another example is partnerships. Team up with another company that can help you branch out into new markets. Think of Starbucks and Barnes and Noble, Starbucks and Target, GoPro and RedBull.
Understand What Makes You Different
You have probably heard it a million times; if you want your business to grow, you need to be different. It is true!
Why should people shop at your business instead of others? What is it about your company that makes you stand out? Is there something that makes you special? What does your product offer your customers?
If you want to grow, you should be able to answer these questions.
Invest The Time in Marketing
Spread the word about your amazing business!
Develop a marketing plan that fits your time and budget. Make a billboard, send flyers in the mail, have cards at your storefront, create social media pages, design your website – whatever you think will reach your target audience best.
However, our suggestion is spending the time to build your online presence. Especially in 2022, e-commerce is more popular than ever. Especially if you are a small B2C business, you want to get your name out there.
- Buy a domain
- Spend the time designing your website
- Work on increasing user engagement on social media
Ready to Buy a Domain?
One step in growing your business is buying a domain and designing your website.
A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site.
Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you.
Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.