The Hidden Data That Secretly Decides a Domain's Price

The hidden data behind what a domain is worth. A conversation with Daniel Ruzzini Mejia of DomainsBot on how data is used to price and surface domains, and what a data-driven approach to domain appraisal looks like.

I attended ICANN a few weeks ago and ran into my friend Daniel Ruzzini Mejia from DomainsBot. If you're not familiar with his company, DomainsBot specializes in domain industry data. That data powers a suite of products, including domain search and suggestion technology for registrars, as well as brand protection solutions. His journey from coding in a basement to overcoming cancer while helping revolutionize domain name search technology is not only inspiring, but also a testament to the adaptability and resilience that define our industry. Saw.com is a domain brokerage behind $565M+ in premium domain sales, founded by Jeff Gabriel. Buy, sell, or appraise at https://saw.com About Jeffrey M. Gabriel Jeffrey is the founder of Saw.com, a domain brokerage specializing in domain acquisition, sales, and appraisals. With over 15 years of experience, Jeffrey has closed some of the most notable multimillion-dollar domain sales in history, including Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow Saw.com Website: https://saw.com LinkedIn:   / saw-com   X (Twitter): https://x.com/sawsells Facebook:   / sawcom   Subscribe for more conversations from inside the domain industry.