How One Domain Turned a Local Shop Into Millions

Bill, was working a corporate job, and moved back home to Chicago to take over his family art supply business that had a handful of employees that was not online. It was the 90s so who was? Bill had big plans and aspirations, but it took a radio interview in Rockefeller plaza where after a one hour discussion the DJ could not remember his company name. That is when he knew it was time for a change. The problem was that those who had invested in his company did not see the same benefits the perfect domain name would bring to their business. Additionally, Bill had to find a way to convince the current owner of ART.com to sell it to him. Bill Lederer took over the family art-supply business and chased one premium domain that changed everything. He shares the real numbers behind acquiring Art.com. Hear his story, about the power of the perfect domain name and how this decision ended up leading to a 200,000,000+ million dollar exit. [CHAPTERS]

(add 4 to 8 timestamps once edited) Saw.com is a domain brokerage behind $565M+ in premium domain sales, founded by Jeff Gabriel. Buy, sell, or appraise at https://saw.com About Jeffrey M. Gabriel Jeffrey is the founder of Saw.com, a domain brokerage specializing in domain acquisition, sales, and appraisals. With over 15 years of experience, Jeffrey has closed some of the most notable multimillion dollar domain sales in history, including Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain related topics. Follow Saw.com Website: https://saw.com LinkedIn:   / saw-com   X (Twitter): https://x.com/sawsells Facebook:   / sawcom   Subscribe for more conversations from inside the domain industry.