Domain valuation VIDEO
How Much Is PurePassion.com Worth?
FROM THE SAWSELLS CHANNEL
Watch on YouTube Domain expertise, from the people behind the deals.
About this video
PurePassion.com is two common words: an adult toy site at the top of Google, and a Christian broadcasting network right beneath it. So what is it actually worth?
Jeffrey Gabriel, founder of Saw.com, appraises it on camera in under 10 minutes: why "pure passion" is a saying rather than a keyword, who would realistically buy it, and where the price should land. Along the way, he covers search volume, cost per click, buyer research across other extensions, comparable sales, list price versus the offer you should actually take, and why some buyer pools never pay.
Timestamps:
In this video
Choose a chapter to jump ahead- 00:00Introduction and the PurePassion.com appraisal request
- 00:21Why "pure passion" lives in the world of common sayings
- 00:43The NeverAgain.com story from Frank Schilling's Uniregistry
- 01:07Searching the domain is always step one
- 01:20What Google returns for "purepassion" as one word
- 02:07Why searching it with a space changes the results
- 02:18Search volume and cost per click in Ubersuggest
- 02:44Searching it as a domain and seeing who ranks
- 03:06Understanding the market before putting a number on it
- 03:31Identifying potential buyers
- 03:56Checking other extensions for developed sites
- 04:49Why yoga studios and similar buyers rarely pay
- 05:26Choosing comparable sales for a two-word saying
- 06:05Comps that fit better: GoodEats, WhoCares, GrowthFactor
- 06:35Why two-word "feeling" domains behave differently
- 06:59The comparable sale prices
- 07:11Arriving at a $15,000 to $16,000 list price
- 07:19The offer range worth taking seriously
- 07:25Final thoughts
Jeffrey puts PurePassion.com at a $15,000 to $16,000 list price, and would seriously consider an offer between $7,000 and $10,000. He also explains why a memorable phrase isn't the same as a keyword, why the adult buyer is the most realistic end user here, and how a shallow pool of buyers with money caps what a name can sell for.
If you buy, sell, manage, or invest in domain names, this is how a professional appraiser researches one before putting a number on it.
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Saw.com is a domain brokerage behind $565M+ in premium domain sales, founded by Jeffrey Gabriel. Buy, sell, or appraise at https://saw.com
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About Jeffrey Gabriel
Jeffrey is the founder of Saw.com, a domain brokerage specializing in
domain acquisitions, sales, and appraisals. With more than 17 years in the
business, he has closed some of the largest domain sales on record,
including AI.com, Sex.com, and Poker.org. He's a Guinness World Record
holder and a frequent speaker and writer on domain-related topics.
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