Domain Valuation
Expert insights.
Learn what drives domain value through appraisals, pricing discussions, and real examples.
Explore domain valuation
ARTICLE3 Things Brokers Look for Before Taking On a Domain for Outbound
Before taking on a domain for outbound brokerage, we check the name, the buyers, and the price. See how COGRL.com and RobotWRLD.com held up.
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ARTICLECan You Trust ChatGPT Domain Appraisals? The $150K Attobank.com Case Study
ChatGPT appraised attobank.com at up to $300,000. Three industry tools valued it between $0 and $2,300. Jeffrey Gabriel of Saw.com breaks down what went wrong.
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ARTICLEWhat Makes a Domain Name Worth a Million Dollars?
Premium domains are priced like real estate. Here are the nine factors that decide whether a name is worth hundreds or seven figures.
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ARTICLEWhat Is PurePassion.com Worth? A Domain Appraisal Breakdown
Jeffrey Gabriel, founder and CEO of Saw.com, appraised the domain on camera. He worked through the search results, the markets already using the phrase, comparable sales, and the buyers who might realistically pay.
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ARTICLEWhat Is FEM.org Worth? Inside a Real Domain Appraisal
See why FEM.org is valued at $35,000–$45,000 retail, what limits its buyer pool, and how comparable sales shape a real domain appraisal.
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ARTICLEPremium Domains for Sale: How to Evaluate Inventory Without Overpaying
Browsing premium domains for sale can feel overwhelming. Marketplaces, broker portfolios, and private listings offer thousands of domains, all priced differently. Some appear expensive at first glance, while others may seem like bargains. The challenge for buyers is determining which domains truly justify their price.
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ARTICLEYou.ai at $700K: The Signal, the Noise, and How to Price AI Premium Domains
When the domain You.ai sold for $700,000, it immediately caught the attention of founders, investors, and domain professionals. Not because AI domains never sell for large amounts—but because the sale highlights an important question many startups are asking today: "How are premium AI domains actually priced?"
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ARTICLEDomain Value Checker: What Tools Miss and How Buyers Validate Price Fast
If you search for “domain value checker”, you will find dozens of tools promising to estimate the price of your domain instantly. But here is the reality of the domain market: Automated domain value checkers provide estimates not actual market prices.
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ARTICLEDomain Appraisal (2026): The 7 Multipliers That Actually Move a Domain’s Price
When people search for “domain appraisal”, they usually want one simple answer: How much is my domain actually worth?
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ARTICLEHow to Appraise a Domain Name: A Complete, Step-by-Step Guide to Valuing Domains
I’m going to tell you exactly how I do it, the tools I use, and how surprisingly easy it is to appraise a domain name. But before we get started, remember this very, very important rule: every rule in domain appraising has exceptions…except this one.
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ARTICLEIs It Worth Paying for Premium Domains?
Have you been going back and forth on whether to invest in your dream domain name for your business? This is your sign to make the jump.
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ARTICLEHow I Saved My Client Over $1 Million on a Domain — Buyer Tips for Smarter Deals
Some nights when I can’t sleep—or wake up in the middle of the night—I find myself going down the Reddit rabbit hole. I’ll scroll through posts about strange situations, relationships, and, of course, people asking for advice about domain names. The comments are a mixed bag: some good advice, some bad, and everything in between.
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