Pivoting from a primarily offline marketplace to 100% e-commerce requires fundamentally shifting the way you do business. This statement has been repeated countless times since March, when many brick and mortar businesses were stopped in their tracks by the Covid-19 pandemic. Many organizations have had to become nimble. Forced to morph their business model(s) and mobilize their teams practically overnight to stay connected to their customers. This dilemma has been the challenge of the day for new companies and established companies alike. This problem is especially troublesome for companies that already lacked digital infrastructure before Covid-19. Companies that fail to make the digital transformation will continue to struggle to reach their customers and new audiences, who may be searching for their goods and services online. This problem has been exacerbated by Covid-19. However, the fundamental shift in the way we do business has been gradually occurring over the past two decades. This article will lay out ways you can better position your business for now and the future.