How-to-Choose Domain name

Your domain name is essentially your company’s home address. It is the location users plug into their search engine to find and connect with you. Whether they are just looking to browse your site, or if they have a question or want to make a purchase, your domain name needs to help them get to you. Customers want easy, they want fast. The less work for them, the better. Acquiring a domain name that directs customers to your company site quickly and efficiently should be your goal. 

Additionally, choosing a domain name that also fits your brand should also be on your mind. It is crucial to your company’s success that your website also captures the essence of your brand’s identity. How do you find a domain name that checks off both of these boxes? You find a domain name that fits your brand but is also SEO friendly and you watch it bring you to a whole new level as a business. 

In this article we will cover the importance of domain names, SEO and how to choose an SEO-friendly domain name for your business.

Importance of a Domain Name

At, we believe in what a domain name can do for a business. We want you to be seen online, and seen by millions of people. As the virtual address of your business, your domain name should do exactly that. A premium domain name is easy to spell, brandable and memorable. Some of the benefits a premium domain name can bring your business is building your credibility, increasing site traffic, increasing sales and so much more. 

Still do not understand the importance of owning a strong domain name?

There are currently 363.5 million domain names registered across all top level domains (TLD’s) around the globe. Without a good domain name, you are a needle in the haystack that is the Internet. 

You need to figure out how to make your business stand out from the other businesses, large and small. And in 2021, you simply can not just rely on organic reach. There are far too many business websites and social media pages to compete with. If you want to stand out, you need to take matters into your own hands. This is where choosing the right domain name is crucial. 

Search Engine Optimization

First, we need to discuss SEO. 

SEO stands for search engine optimization. It is the process of improving your website in order to increase the website traffic from search engines. So, when people search for a product or service similar to yours, your site can be recommended.

Essentially, search engines like Google have bots that scour web pages collecting information about different sites. Then, algorithms use the information to determine what website should be on what page of Google search results. This is what sets SEO apart from advertisements. You can not buy a good SEO ranking in search engines, you need to work for it. 

As a company, you want to take advantage of using SEO so you can rank higher in searches. Why? Because the higher you rank, the more exposure you receive from organic traffic, and the more customers you will receive. 

SEO Friendly Domain Names

Wondering how to take the reigns and get your company the traffic it deserves? You purchase a premium, SEO-friendly domain name. Here are some things to keep in mind as you search for a domain name:

1. Top Level Domain Extensions (TLD’s)

When purchasing a domain, you need to choose the domain extension that is right for you. Today, there are over 1,000 domain extensions- some unique to countries, some that connect with specific industries and activities. However, the most common domain extensions are .com, .net, .org and .edu. 

Which do you think typically rank higher on Google searches? The most common TLD’s, of course. To give your business a better chance of ranking higher in search engines, buy a domain with a TLD, like a .com or .net.

2. Brandable Domain

When choosing the domain for your website, you need to make sure it is brandable. What does this mean? 

  • It is unique. Think of or They are made up words, a blank canvas to create a business upon. And, they stand out. 
  • Make it simple. The easier it is for people to remember, the better.
  • Easy to spell, easy to pronounce.

3. Avoid Hyphens and Numbers

Using hyphens and numbers in a domain name typically correlates with spam to a search engine like Google. Hence, ranking you lower. Additionally, many customers will not trust the site. 

For example, vs. Which is easier to remember? Which would you trust? 

4. Easy to Spell

Again, your domain name needs to be easy to spell. Not only for your customers, but for search engines that are trying to figure out where to rank your website. 

Choose a domain name that people will remember.

Ready to Buy a Domain?

Are you ready to find an SEO-friendly domain and launch your company website? Let us help you find the perfect domain name for you and your brand! 

Our mission is to help businesses large and small be seen online. By acquiring a SEO-friendly domain name, you can do that. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.