Coronavirus has caused tens of thousands of brick and mortar stores to permanently close their doors. Businesses that have been able to stay alive have done so thanks to the Internet; and more specifically, thanks to their domains. If you can’t bring people to your physical store, you must be able to bring them to your website or you won’t survive. This means buying a website domain that is memorable and brandable. A domain is more important than ever. On the other hand, as a general rule, retail businesses that haven’t been able to cut it are usually more traditional, old-fashioned companies that weren’t set up for the digital transformation required in the age of coronavirus when most people are staying home and ordering products online. That being said, making the transition to the Internet has put many businesses at the mercy of Google and other search engines.