I stumbled upon a study conducted by Microsoft eons ago back in the paleolithic era of search; 2012… It is about how “premium domains” are perceived by the consumer when seeing them in the search results compared to a lower value “non-premium” domain.

I posted the article on Circle ID, and I also linked it to the study Microsoft Conducted a while ago.

This study conducted by such a reputable source proves there are a lot of misconceptions about the value of domains. Regularly we hear objections from buyers along the lines of:

“I will just register a domain and SEO it!”

“Domains just aren’t worth what they used to be anymore.”

The study might be a few years old, but the human brain and how it reacts has not changed much in eight years.

Here is the article summarizing the results of the study:


Here is the study: