domain name does matter

I stumbled upon a study conducted by Microsoft eons ago back in the paleolithic era of search; 2012… It is about how “premium domains” are perceived by the consumer when seeing them in the search results compared to a lower value “non-premium” domain.

I posted the article on Circle ID, and I also linked it to the study Microsoft Conducted a while ago.

This study conducted by such a reputable source proves there are a lot of misconceptions about the value of domains. Regularly we hear objections from buyers along the lines of:

“I will just register a domain and SEO it!”

“Domains just aren’t worth what they used to be anymore.”

The study might be a few years old, but the human brain and how it reacts has not changed much in eight years.

Here is the article summarizing the results of the study

Here is the study