Protect your Brand with Defensive Domain Registration

Are you starting a business, launching new products, or rebranding?

Our Domain Buy Service has exclusive access to an extensive network that makes buying a domain efficient, effortless, and stress-free. Our experts can help you find a domain that speaks powerfully for your brand.
Defensive Registration

How it works?


Book a free consultation with one of the members of our Domain Buy Service. We will go over the entire process of buying a web domain and determine the optimal course of action to secure your business’s best possible domain


Establish contact with the domain owner. This is not as easy as it seems, given that many of the best names are either owned by large companies or investors who might be hard to contact.


Negotiate favorable terms in a reasonable amount of time with minimal effort.

Domain Buying

Increase your impact with

Our Buy Service Brokers have an average of 9 years in industry experience and over 20 years of sales experience.
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Involved in thousands of successful transactions.
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We hold ourselves to the highest standards and make sure the process is 100% transparent.

This service starts at $249.00

However, consultations are always complimentary. pricing

We will do these steps for you covers every step of the process to find the best solution for you.
Before we contact the owner and get into a negotiation, we want you to have a budget in mind. During our free consultation, we can go over the basics of domain appraisals and the quality you can expect given your budget. Like purchasing any big-ticket item, you first need to develop a number for the absolute highest offer you can give. To help establish a budget, have a look at . It is a free automated domain appraisal tool that is great for quick estimations. A word of caution, though – appraisals from Estibot are typically on the low end from between 50-75%. This is because Estibot factors in many sales that are from wholesale auctions, not retail pricing. Nevertheless, it’s essential to know the most critical metrics that weigh into a domain’s valuation:
  • Length – Three and four-letter domains are typically the most expensive.
  • Memorability and Spelling – Domains that are memorable and are easy to spell are generally worth more as they are more brandable.
  • Age – Generally, the longer a domain has been registered, the more it will cost.
  • Industry – Domains with popular-industry keywords are more valuable as they tend to rank higher on search engines.
  • Universality – A domain name that could be applied to many businesses in many places.
  • Similar domains – Look at names in the same industry with other similar metrics, and see for how much they have sold.
Once you have appraised your domain and have come up with your budget, you’ll be ready to move to Step 2. Please note: A decent domain name can be a big-ticket item. On the lower end, it will cost thousands of dollars. On the higher end, domains can sell for tens, if not hundreds of thousands of dollars. And like real estate, the best of the best can sell for millions or tens of millions of dollars. For more information on appraisals, check out our resources section: How are Domains Appraised?
Once we have a targeted domain, we like to visit the web domain name. If there is a functioning business on the web domain and their brand relies on it, the valuation will increase significantly. This is because we will need to factor in the fair market value of the domain and the time, energy, money, and resources the company will have to use to switch to something new. That being said, just because there is a website on the domain does not mean there is a vibrant business that owns it. Many companies are just clinging on, or are not even functioning. If it is an e-commerce related site, for instance, try to purchase a product, or look at the blog to see if there has been a post lately. Another thing to look out for is the copyright at the bottom of the page. Does it say this year or five years ago? If it is a placeholder web page, it is most likely not being used, which might mean you are in luck. Some people that own dormant domains are motivated to sell their domains as quickly as possible. However, we don’t know exactly what is going on behind that placeholder without contacting the owner. Perhaps the current registrant is about to launch a new product or service themselves. Or maybe they paid hundreds of thousands of dollars for the domain a couple of years ago for a project that never materialized. Many domains have changed hands five, ten, or even twenty times since their creation. Never assume that the current registrant is the original owner from 1995.
The first step is to perform a WHOIS search, which provides some information about the domain, including:
  • Registration Date
  • Who registered the domain name
  • When the domain name expires
  • Its registrar
Just keep in mind that the WHOIS is not what it used to be. Many registrars offer free or low-cost services to block the WHOIS information for their clients. In other circumstances, privacy laws have required registrars to prevent such information from being shared publicly. If this is the case, we will need to do some deeper digging!
Depending on what is found after performing the WHOIS search, we will determine the best method of finding and contacting the owner. Some owners do not want to be found, and it takes an exceptional level of effort to locate them to get their attention. This could be in the form of a firm cash offer, a handwritten letter, or even a road trip to their home or office!
When contact is made, and the response is received, it is time to negotiate. This involves not just the purchase price but all other terms of the sale. For example, how will the buyer pay? Who covers the fees to use a neutral third party that facilitates the transaction? How long will the transfer from the seller to the buyer take? There are many terms beyond purchase price that go into domain name transactions. We do not and will not miss any of them!

Multiple companies specialize in providing escrow services for domain purchase transactions.
Using a licensed and insured escrow company is one of the best insurance policies one could opt for.
If you have made it this far, you are ready to begin your domain acquisition journey. Let one of our Domain Brokers help you. Please give us a call.

Launching a new venture is anything but easy. Free up your time and stop worrying about the unknown by outsource your domain search to professional brokers by using our Domain Buy Service.
Domain Buy Service

Frequently Asked Questions

Why should I use a Domain Buy Service?

Acquiring skills such as those professional domain name brokers possess is anything but easy, nor would the investment of time/resources required to reach that goal make sense for one-off purchases. Instead, outsourcing a highly sensitive process to experts who earn a living by leveraging precisely those skills represents the rational approach.

What are the benefits of owning a premium exact match domain?

There are two main dimensions involved. On the one hand, the ultra-descriptive nature of exact match domains will enable you to avoid confusion, arguably the number one enemy of sales. On the other hand, exact match domain names have proven benefits concerning SEO and might provide the edge your website needs to be on the receiving end of organic search engine traffic.

How do I pick the best domain for my business?

It is essential to understand that picking the best possible domain name for your needs is easier said than done. For example, how memorable is the domain you have in mind, and does it pass the so-called radio test? What (if any) SEO benefits does it put on the table? Does it have a questionable past, and if so, might it come back to haunt you as the new owner? These are just a few dilemmas that make it clear that seeking the help of professional domain name brokers who specialize in helping buyers gain much-needed clarity is the way to go.

What will the domain I want to buy cost?

Our experts will do their best to ensure that buyers pay the lowest possible price for the assets they have in mind. However, in 2020 and beyond, it is vital to understand that the best of the best in terms of digital assets will not be cheap. After all, because we are dealing with the foundation of your online presence, settling for “bargains” can end up costing quite a bit more in the long run than buyers anticipate. Why take that chance?

Why should I hire to acquire a domain on my behalf? is a boutique domain brokerage firm that buys, sells, and protects domain names on behalf of clients. At, we love domains, and each of us averages just under ten years of industry experience. Being a small business, you can rest assured that each client, acquisition, and opportunity matters. We like to have our first contact be either a video or phone call; we genuinely believe that getting to know each client is the optimal approach. In a nutshell, you matter!