What's in a Name? The Power of Branding
Of course, these are three of the most valuable brands in the world. Powerful branding is one reason for their success. This exercise shows how important it is to build an effective brand identity, both online and offline.
As consumers, we are constantly blasted by branding – when we use our phones, when we use our laptops, when we watch TV – it really never stops. Marketing professionals take advantage of every opportunity they have to show use their brand and implant it into our minds.
Regardless of how you plan to use a domain name, it should match your brand, whether it’s your personal brand or the brand of your company. This is what our customers expect, and this is how they will find you most easily.