The rules of GTLDs are similar to what I wrote above about CCTLDs. GTLDs are relatively new, and thus not well known to the general public. You need to think about who your target audience will be.
Is it tech-savvy professionals who are up to the times with technology?
Are they an older crowd or one that is not as tech-savvy as others?
There are many GTLD options available. Some are very specific to the industry or category they fall into and others are very broad and can fit just about anything.
Some of the more specific GTLDs out there are (and there are hundreds!) are: .Agency, .Email, and .Travel. Three premium domains that fall under each of these extensions:
These flow and make sense. They are short, to the point, easy to spell, and easy to remember. They would sound great on the radio or TV. They tick all of the boxes of what makes a domain valuable. They also sell for significant amounts of money. Vacation.Rentals sold for over a half a million dollars!
The question is, might a user slap a .Com on the end of one these sites? If so, would that customer be lost? The owner of the .Com can perform what is called a wildcard to the subdomain, essentially taking these potential customers.
A company that uses wildcards on their site is www.woot.com, one of the first deal-a-day websites. Woot uses subdomains to break up their offerings or categories. They use tools.woot.com and wine.woot.com, but they also use wildcards.
A wildcard captures everything and anything that someone types in before the domain. For example: hiheihfwfih.woot.com. Go to it, it works! It sends you right to woot.com. Consider an example:
Imagine purchasing Free.Email and planning to build a business around it. The only problem is that the owners of Email.com have a wildcard on their site. In this scenario, a customer may, just by habit, type in free.email.com. If the customer does this, the owners of Email.com will capture your customers. More than likely, their business has been around a lot longer than yours; there is nothing you can do about it.
Don’t believe what I am saying? Human beings are creatures of habit. Try and change the way you search for a few days – go to Yahoo instead of Google. Good luck!
This is one of the only drawbacks with GTLDs. The only other issue is that they are quite specific and may restrict your business opportunities. For example, if you registered a .Email domain, you’d be restricted to the email business. For example, I wouldn’t register Football.Email if I were launching a fantasy football site. It just doesn’t make sense.