At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you buy a domain, it is important to plan ahead to protect that brand name and the rest of your business.
As we’ve touched on many times on this blog, the importance of a great domain name cannot be stressed enough. Premium .com domains that are short, memorable, and easy to pronounce are the gateway to near limitless potential for your business. That said, acquiring an affordable name that checks all of those boxes is not the easiest task.
Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent.
A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.