Featured on – Listing Domain Names for Sale on Brand Marketplaces posted a great and informative story about some of the brand-related brokerages and marketplaces that have sprung up in the last few years. is one of those mentioned. The article also touches on how domains are more associated with a business name idea than just domain names.

Adult-Themed TLDs and Their Potential Risk To Your Brand

Imagine you own a clothing company that you operate online with the domain Now imagine that the domain was recently registered as a TLD. Due to the potential risk of being associated with an adult-themed website, you decide to open a UDRP case against the registrant of the new domain. You win the case, and the registrant is forced to give up the domain Price Drop! Black Friday has come early!

It’s not every day we announce a price drop on a premium one-word domain. The coolest name on the market has a motivated seller for a fourth-quarter sale. With only two months left in 2020, we have decided to discount the domain to $75,000!

Companies That Bought Premium Domains

If you think about it many of the brands we have come to love are directly associated with the products they offer. When you think of Rootbeer people think of A&W. They own Clausen (Kraft) owns Pickels and Fidelity Investments’ owns

Why Purchasing a is a No-Brainer

Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars).

9 Reasons Why Buying A Great Domain Name Matters

Imagine you’ve decided to launch a website. You’ve come up with a killer brand name, and you’re all ready to go. You visit a domain marketplace and search for your brand – but there’s bad news. The exact-match dotCOM domain for your brand is already registered by somebody else.

October is National Cyber Security Awareness Month

Now is the perfect time to brush up on keeping yourself and your information safe online. Each year, cybercriminals come up with new ways to defraud individuals and businesses alike on the Internet. Any information that you provide on the Internet, whether it’s on Facebook or through your banking institution, is at risk.

Saw Video – Comparable Sales

Watch CEO and co-founder Jeff Gabriel discuss domain appraisals in a new video! He explains how we can use past comparable sales to inform a domain’s appraisal.

“Wait, What Was That Site Again?”

As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $50 for it. One of the most important parts of my job is education – ensuring the potential buyer is aware of the metrics involved in valuing a domain name and why those metrics are important.

Lessons Learned From The Internet’s First Domain Names

Co-Founder of, Jeffrey Gabriel, is featured on Forbes, and this time, he goes over the first ten domains ever registered and what we can learn from them. Jeffrey discusses their values and covers what makes them valuable. It is easy to look back as hindsight is 20/20, but it is interesting to see what names were registered first.