With more business moving towards the digital space, and away from brick-and-mortar operations, domain names (particularly dot-coms) have never been more valuable. A Boston Consulting Group (BCG) report finds that “over half of online customers worldwide go to the websites of businesses to begin searching for products—either directly or guided by search engines.”

For most businesses, effective branding is the difference between success and failure. This is true for big corporations, but also local mom and pops, freelancers, and small business entrepreneurs.

Wondering whether buying up an expired domain that is trademarked will put you into legal trouble? Watch below to hear Jeff Gabriel’s advice. We are the leading domain brokerage on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love.

This week, DN Journal discussed the new partnership of two leaders in the domain industry, Saw.com and Efty.com. Ron Jackson, editor of DN Journal, shared the exciting news of the partnership. As well as the many positive additions this team brings to the domain industry. Jackson called this team a “key partnership” that brings the domain brokerage services of Saw.com to Efty users.

Coronavirus has caused tens of thousands of brick and mortar stores to permanently close their doors. Businesses that have been able to stay alive have done so thanks to the Internet; and more specifically, thanks to their domains.

Saw.com is announcing a new partnership with Efty.com. A global leader in domain brokerage services teams with the worlds largest commission-free domain name marketplace. There is no better match. This partnership is a crucial addition to the domain name space. It combines the expertise of two strong leaders in the domain industry to create an elevated experience for all clients.

When I was the Vice President of Sales at Uniregistry, I had a front-row seat to watch extensions like .LINK, .Sexy, .Hiphop come to life. To be honest, I towed the corporate line and showed excitement for these new extensions. But deep down, my personal belief was that it would take a long time (if ever) for there to be a strong enough demand for these extensions.

Pivoting from a primarily offline marketplace to 100% e-commerce requires fundamentally shifting the way you do business. This statement has been repeated countless times since March, when many brick and mortar businesses were stopped in their tracks by the Covid-19 pandemic.

There are many ideas that come to mind when we think of the word “brand.” Big names like Nike, Apple, Google, McDonald’s, etc might come to mind. We picture the company’s logo, typeface, or colors. However, branding is much more than just a memorable logo or catchphrase.

Just getting your feet wet in the domain industry and don’t know where to begin? Watch the video below to hear Jeff break down the first questions you should consider when thinking about buying a domain name.