As we’ve touched on many times on this blog, the importance of a great domain name cannot be stressed enough. Premium .com domains that are short, memorable, and easy to pronounce are the gateway to near limitless potential for your business. That said, acquiring an affordable name that checks all of those boxes is not the easiest task.

In the competitive digital market, companies are always looking for ways to stand apart from the competition. As companies make the transition from brick and mortar to digital sales, marketing and naming are only increasing in importance.

For a new business or entrepreneurial venture, buying a domain is an exciting first step. It’s the step that launches a business into action and makes it “go live”. That said, there’s more to buying a domain than finding a great name and clicking “BUY”.

In February, Saw.com and Efty announced the beginning of an exciting partnership. A global leader in domain brokerage services teaming with the worlds largest commission-free domain name marketplace. The partnership is a crucial addition to the domain name space. It combines the expertise of two strong leaders in the domain industry to create an elevated experience for all clients.

In the past decade, you might have seen news of multimillion-dollar domain sales and wondered if domain investing is a good idea. After all, it sounds pretty easy, right? Simply buy domains on the cheap and wait for customers to come to you and offer thousands or even millions of dollars. You could be a millionaire overnight.

Domain registrars have access to tons of domain name keyword search data. Have you ever wondered if registers try to “get ahead of the game” and buy up popular keyword domains before the general public can get their hands on them? Watch Jeff’s take on this idea below.

You’re starting a business or undergoing a rebrand, and you’ve come up with the perfect domain name. Only problem? The domain is already registered. In this case, you have one of two options – you can either choose an alternative domain name, or you can fork up the cash to the current owner. If your heart is set on your first choice, this article will explain how you can go about buying the domain.

Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent.

A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.

Like any asset, not all domains are created equal. The fact is that some domains are a lot more difficult to sell than others, for many different reasons. Who better to discuss this topic than our very own Jeff Gabriel? (broker of the famous $13 million sale of sex.com)