Register Typos of your Brand

In today’s digital-first world, owning a great domain name is just the beginning. If you’ve secured a brand like BreakTheChain.co.uk or Troya.ai, congratulations — you’ve taken a crucial first step in establishing your online presence. But stopping there could leave your brand vulnerable to lost traffic, customer confusion, or even competitors trying to capitalize on your success.

Vlad Kaplunov

Domain protection isn’t about hoarding names for the sake of it — it’s about strategic ownership. By thinking ahead, you can safeguard your brand’s reputation, maintain customer trust, and ensure your business remains at the forefront in your market.

Let’s explore real-world examples of how savvy domain investors and startups effectively protect their brands.

1. Misspellings & Typos: Catching Lost Traffic

Imagine you’ve secured BreakTheWall.com — a strong, bold brand name. One common typo to watch out for is Brakethewall.com. If the typo domain is available, it can often be registered for as little as $10 — a small price for what is essentially a digital “insurance policy.”

Why does this matter?

If you don’t own common misspellings of your brand, two things can happen:

Lost visitors: People who mistype your domain see an error page and are likely to bounce.

Missed opportunities: Someone else could register the typo and redirect it to their own product, service, or ads.

Email Risks – Typos Don’t Just Affect Websites. If someone owns the typo domain, they can set it up to catch misdirected emails meant for you (e.g., invoices, contracts, or sensitive client info). To protect against this, you can register the typo domain yourself and forward those emails to the correct address.

By owning these typo domains and redirecting them to your main site, you capture every potential visitor. It’s a small investment that delivers a big payoff — protecting your traffic and your brand’s digital reputation.

2. Extension Strategy: Owning .AI and .COM Together

With the rise of AI-focused startups, domains like Troya.ai are becoming increasingly popular. While the .ai extension signals innovation and modernity, it’s smart to also secure a close variation, such as TroyaAi.com.

Owning these variations not only protects your brand but also ensures you capture all intended traffic. It provides flexibility for marketing campaigns, future expansion, and prevents competitors from stepping in — all at a fraction of the cost of acquiring a premium .com.

Think of .ai as your innovation space and variations like TroyaAi.com as practical extensions that safeguard your brand. Together, they convey a clear message: this is a serious and forward-thinking business.

3. UK Domain Variations: Owning Both .co.uk and .uk

For businesses operating in the UK, .co.uk has long been the standard, but the shorter .uk extension is increasingly recognized and used by companies.

For instance, if you own Jellow.co.uk, securing Jellow.uk helps prevent traffic loss and shields your brand from competitors.

Beyond protection, the .uk domain offers strategic advantages — from dedicated email addresses to targeted marketing campaigns — giving you greater control and flexibility in the UK market.

💡 Final Thought: Be Proactive, Not Reactive

Protecting your brand online isn’t just about owning a domain — it’s about safeguarding your business. Here’s why securing the right domains matters:

Brand protection: Ensure visitors always reach your official site and avoid confusion.

Email security: Prevent misdirected emails that bounce or, worse, end up with someone using wildcard MX records to capture messages.

Prevent phishing and spoofing: Shield your customers and your reputation from malicious actors.

Competitive advantage: Stop competitors from capitalizing on your brand’s identity.

Whether it’s typos, alternative extensions, or intuitive variations, securing these domains ahead of time is a smart, cost-effective strategy to maintain credibility and future-proof your business.