What is Portfolio Management, and is it a service I need or want?
Domain Portfolio Management is a service we offer primarily to large portfolio holders and corporations seeking professional attention to optimize earnings and reduce costs wherever possible.
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Different elements of this service apply to different clients depending on their needs. This article explains what domain portfolio management entails. If you’re interested, just let us know which parts make the most sense for you.
Sales
For the portfolios we manage, nameservers are pointed to our sales landers or to parking pages that forward qualified inquiries directly to our brokerage. As opportunities come in, our brokers:
- Receive and qualify prospects
- Present offers with background and pricing guidance
- Help move each deal toward a successful sale
This service isn’t exclusive to portfolio management clients — any customer enrolled in our brokerage can take advantage of it.
We also add your domains to all major marketplaces and manage the inquiries and offers that come through those channels.
Communication & Reporting
Every client has their own communication preference. Some prefer weekly calls to review results and strategy. Others prefer a shared dashboard (or Google Sheet) that includes:
- Domain name
- Status of inquiry
- Offer (if any)
- Notes about the buyer or situation
- Recommended next steps
Some clients communicate solely through the sheet, with their own column for approvals, counters, and direction. Others prefer to discuss each meaningful opportunity together. You choose the approach. Opportunities may be in different stages at any given time — new inbound inquiries, offers to counter, contracts to review, or terms to finalize.
Why would I pay you to list my domains on other marketplaces and pay extra commission?
Great question — glad you asked. I’ve been in the industry for 15 years and maintain long-standing relationships with all major marketplaces. We speak regularly with their brokers and understand how to navigate internal processes, including:
- Pricing consistency across platforms
- Active follow-up
- Collections
- Negotiations
- Post-sale support
This takes work and experience.
In many cases, direct conversations with marketplace agents give us critical insight into where a sale is heading and how best to position it. If a transfer issue, payment term, or unusual request arises, we know how to resolve it quickly.
What feels foreign or stressful to most domain owners is just another Tuesday morning for us.
Pricing
This is the most common request we receive:
“Can you price all of my names?”
The answer is yes — with a caveat.
Pricing a large portfolio is a significant undertaking, and many investors have requested pricing only to take that information elsewhere. Because of this, we take a strategic and ongoing approach:
Pricing names as inquiries come in
Continuing portfolio pricing as the relationship progresses
Using appraisal tools as a starting point — not the final answer
Entire portfolio pricing is available for an additional fee. Some domains perform better with buy-it-now pricing, and that can be implemented where appropriate.
The real value emerges when an inquiry is active and research into the buyer and market conditions is fresh. A domain that seems ordinary today could become the name of a hot startup tomorrow. Pricing is not one-and-done — it is dynamic.
Outbound Marketing
Our second most frequent question:
“Will you do outbound marketing for my domains?”
Yes — when there is an established partnership and a shared long-term plan.
We perform two main types of outbound.
- Short Sprints - Example: We receive an inquiry on Infinia.com. Research shows 10–15 companies actively using that term as a brand. If the inbound prospect isn’t qualified and pricing is reasonable, we reach out to those companies. Fraud is common online, and often shortly after a sprint, an inquiry arrives through GoDaddy or another marketplace — giving us clearer leverage and a smoother path forward. These short outbound efforts do result in sales
- Higher-Value Names
Domains valued at $100,000+ may receive more aggressive outbound, including:
- Press exposure
- Attendance at industry events
- Targeted advertising
- Deeper strategic buyer identification
Legal Issues & Contracts
Legal concerns arise more often than most domain owners expect. Many are baseless threats from individuals who don’t fully understand domain ownership. When issues arise, we know:
- What questions to ask
- How to evaluate risk
- When to involve specialized counsel
- How to potentially turn friction into opportunity
Contracts, payment plans, buyer requests, trademark assignments, and migrations are common. Many are good problems to have — but there are occasional bad actors. Having experienced professionals involved helps prevent costly mistakes.
Registrations & Parking
In some cases, we help reduce renewal costs by negotiating directly with registrars. This has saved many clients thousands of dollars per year, often with added benefits.
The same applies to selecting the right parking provider — the optimal setup depends on portfolio size, type, and goals.
How Much Does It Cost?
No two portfolios are the same — and neither are their needs or expectations.
Pricing may be structured as:
- Commission-only on successfully closed sales
- A blended model that includes a management fee
We tailor the approach based on your portfolio and objectives. If you’d like a consultation to review what you own and what you want to achieve, we’re happy to discuss it.
Teamwork makes the dream work.
Founder & CEO of Saw.com, is a renowned domain broker with over $500M in sales, including record-breaking deals like Sex.com and Ai.com. In 2019, he left his dream job to start his own company, sharing insights and inspiring others to push their limits through candid conversations with industry leaders.
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