To Verify or Not to Verify Leads in Your Domain Portfolio?

A mistake I see domain investors make all the time? Turning on email verification for every single domain in their portfolio.

Why Email Verification Can Hurt Your Domain Sales

Any experienced domain investor knows that 1–2% of your portfolio generates the bulk of your traffic and inquiries. The rest? They might get a few random visitors—but nothing consistent.

Let’s say you own 1,000 domains. Maybe 5–10 of those names are consistently pulling in traffic, sketchy leads, or genuine interest. Those are the ones where it makes sense to enable email verification. For the rest, it only adds friction—slowing down or even scaring off serious buyers.

The Problem With the “Unverified Leads” Folder

I often hear: “I’d rather have unverified leads go into a folder so I can decide whether to respond.” While it sounds logical, in reality it kills momentum.

Here’s why: when someone fills out an inquiry form on your domain’s landing page, our system immediately engages them in live chat. We ask qualifying questions—what they plan to use the domain for, their budget, and if they’re considering other domains. That initial conversation can uncover valuable insights that help you decide your pricing and negotiation strategy.

If the lead sits in an unverified folder? None of that happens. The buyer hits a dead end, you miss the chance to hear their story, and they lose the spark of urgency that made them reach out in the first place.

One Inquiry Can Be All It Takes

When I managed Frank Schilling’s portfolio of 365,000 domains, I saw this pattern repeatedly: A domain with zero prior inquiries—no offers, no traffic—would suddenly get one inbound lead. That buyer often turned out to be the buyer.

Frank’s portfolio wasn’t made up of big, flashy brands. It was built on functional two-word .COM domains like AtlantaTowing.com, TireNation.com, and PocketDoor.com. These names didn’t get constant type-in traffic, but they often sold on the first inquiry.

In domain sales, that’s rare—and it proves why you can’t afford unnecessary delays.

Using Saw.com’s Platform to Sell Domains Faster

If you’re self-brokering your premium domain names on Saw.com, you already have access to tools that follow up with buyers automatically, deliver offers quickly, and support multiple payment methods for faster transactions.

But when you spot a serious lead—especially a company with budget—bring in our brokerage team. Our brokers are experts at negotiating, managing buyer psychology, and getting deals over the finish line without losing momentum.

The Key to Successful Domain Portfolio Management

Setting up your domain portfolio for success isn’t about enabling every feature or overcomplicating your process. It’s about reducing buyer friction, responding fast to genuine interest, and leveraging expert brokers when it counts.

By controlling what you can—and letting the system work for you—you give yourself the best chance of turning inquiries into closed deals.

In the world of domain sales, speed matters. Momentum matters. And one inquiry could change everything.