How to Buy a Domain Name That is Already Taken
You have started on a new venture, building a business or rebranding. Now it is time to buy a domain that will help you reach your business goals. There is only one problem. The perfect domain you want is taken and registered by someone else. What do you do?

You have a few options. Either choose an alternative domain for your business or figure out a way to purchase the domain that is taken. If you are determined to acquire this domain, you have come to the right place.
Today we will discuss step by step how to acquire an already registered domain. Additionally, why it is important to acquire the first choice .com domain. Here is the Saw.com guide to purchasing a domain name that is already taken.
Purchasing a Domain From Someone
Working with a domain broker can simplify the process since they handle the bulk of the heavy lifting for you. Domain brokers are industry experts who can help you find the perfect domain and negotiate a fair price with the current owner.
They leverage years of experience to provide valuable market insights and can set your expectations for negotiations. Reputable domain brokers can also assist with transferring ownership and ensure that all legal requirements are met, saving you both time and money in the long run.
Step 1 – See How the Domain is Being Used
The first step is to visit the domain. How is it being used? Is it a real website? Has it been updated in the past couple of years?
Start by visiting Archive.org to look at previous screenshots of what was on the site so you can see what it was used for. You can use various online tools to appraise the value and negotiate with the owner of the domain for a fair price.
If it is just a placeholder that is not being used as a website, you will most likely be able to acquire the domain. The owner will likely be willing to sell, and possibly at a lower price.
Step 2 – Find the Domain Owner
This can sometimes be a difficult part of the process. The first step is to conduct a “WHOIS” search. This will provide information such as:
- When the domain was registered
- Who registered the domain
- When the domain expires
However, a WHOIS search does not always work. Some domain owners purchase privacy protection, which means their names and information will not appear. In this case, you must do more work to find the domain owner.
When buying an established domain, research the seller and their portfolio. A reputable seller should have a track record of successful sales and positive feedback. Use LinkedIn, Facebook, and other social media channels to validate the seller’s identity.
Consider using an escrow service for more security and peace of mind during the transaction process. Take your time. Do your due diligence to ensure a successful purchase and transfer of ownership without any issues down the line.
Step 3 – Come Up with a Budget
Before contacting the owner, determine the highest offer you are willing to make. If unsure, use a domain appraisal service. Key factors that affect domain price include:
- Length: 3-4 letter domains are usually the most expensive.
- Memorability: Easy-to-spell domains are more valuable.
- Brandability: Easily brandable names cost more.
- Age: Older domains are often more expensive.
- Industry: Domains with popular industry keywords rank higher and cost more.
Once you understand domain appraisal and set a budget, you are ready to negotiate.
Step 4 – Contact the Owner
If your WHOIS search was successful, you can either reach out directly via email or use a domain brokerage service like Saw.com.
If reaching out directly, send a polite, brief email offering to purchase the domain name. If using a broker, they handle communication and negotiation.
Step 5 – Negotiate
Negotiating requires research and a clear budget. It’s not only about the cost but the value the web address brings to your business.
Premium domains can sell for tens of thousands, but many are available under $3,000. Regardless, always have a budget in mind before negotiating.
Actionable Steps for Negotiation
- Research the domain’s history and sales records.
- Make an initial offer lower than your maximum to leave room for negotiation.
- Be respectful and polite in all communications.
- Offer incentives such as a quick close or testimonial.
- Look for win-win solutions — you can also make multiple offers on different domains.
Step 6 – Confirm the Sale and Transfer Ownership
Get the terms of purchase, transfer process, escrow, and legal requirements in writing. The seller must unlock the domain and provide an authorization code. Be aware of ICAAN’s 60-day rule for new registrations.
Some registrars may require additional verification steps. To ensure a smooth process, review your registrar’s requirements beforehand. Use escrow and verify documents to protect yourself from fraud.
Frequently Asked Questions
Should I Purchase A Different TLD Domain?
No. Choosing a .net, .biz, or .org instead of a .com may confuse customers, harm search visibility, and even cause legal issues. If the .com is unavailable, choose a new domain name instead.
Can you buy domains from people?
Yes. Current owners can sell their domains at their set price.
How much does it usually cost to buy a domain name from someone else?
It varies based on extension, length, industry, and comparable sales.
How do I permanently buy a domain?
You cannot buy permanently. Domains can be registered for 1–10 years at a time.
How do you get a domain name that is taken but not used?
Contact the owner and negotiate the sale. Brokers can help you reach the right person or company.
Ready to Acquire Your Dream Domain?
Interested in acquiring a premium domain name for your business? Contact our domain brokerage for a free consultation.
Our team at Saw.com specializes in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. With over 20 years of experience, we are here to help you be seen online.
