Domain Industry Category with Jeff Gabriel
Watch Saw.com co-founder and CEO Jeff Gabriel discuss how a domain’s industry can affect its price. In the video, he provides examples for how a domain name can fit into multiple industries. He stresses that the industry that is most competitive and can provide the greatest return should be used for appraisal purposes.
My name is Jeff Gabriel, I am the CEO and co-founder of Saw.com
In my tenure, I’ve had the opportunity to appraise tens of thousands of domain names. Today I’m going to share the metrics and things that I do to quickly and easily appraise a domain.
One thing I’m going to look into is the industry that the domain name falls into. You might say to yourself, “Jeff, well the domain name that I own falls into multiple industries”. Well, the industry that you should be choosing for this purpose is the one that would give you the highest price and best use for the domain name.
A good example would be Card.com. Card.com is a great domain; it’s short, it’s to the point, it’s easy to spell. However, it can be used for many different things. For example, it could be used for business cards, calling cards, or credit cards. The credit card business would have the most demand for this particular domain name, so that would be the one that I would focus on.
Other industries that have huge demand would be travel, different types of technology, and there are others that trend greatly and we’re going to get into that in some more detail. The point of the matter is, when it comes to selling a domain, you’re looking at the highest and best use for that domain name, right? And the highest and best use is going to go to the industry that’s the most competitive. Those players in the credit card industry are probably going to pay you the most because they’re all fighting for brands and opportunities and those domain names have all been purchased and developed.
When it gets into business cards, you can sell a business card or sell a package of those for 10-15 dollars. When it comes to credit cards, there are affiliates out there that advertise for credit card companies. There are hundreds of different credit cards that you can sign up for, and they are paying a lot of money to get one customer to come to their site, fill out an application, give their private information, and submit it. The other thing is that it takes a great domain name to convince people to give their social security number and other private information and you need a great domain name to back that up.
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