Personalization. The trend in marketing that continues to remain prominent in the business world. Furthermore, what customers are beginning to expect when they shop with you. Today, people want a personalized experience. From reading the news, to scrolling on Twitter, to shopping online. People want personalization.
Think Netflix, Spotifty and any other social media platforms. These sites observe what you watch, like and listen to, and suggest similar media they think you will enjoy. You might not even realize it, but it’s beneficial. Imagine how much longer you would be scouring Netflix looking for something to watch if there was no “suggested” or “because you watched…”
The power of personalization is becoming more and more evident. Today, we will discuss personalization in business and how it can increase your sales. Furthermore, we discuss how to implement personalization in your business plan after you buy a domain.
What is Personalized Marketing?
Personalization is the act of tailoring an experience to an individual. In business, personalization is done by the brand – not the customer. The brand observes customers’ habits and interests, and changes the experience based on what they find. This includes suggesting content, recommending products, etc.
Imagine you are buying a gift for a close friend. You know them well – you know what they are interested in, what they like or dislike, and you might even be aware of something they need. Personalization is essentially a business understanding a customer and tailoring the experience to a customer’s needs.
Benefits of Personalization
Although personalization is not at all new, E-commerce personalization has been used more and more following the pandemic. People stayed in their homes and relied on online shopping. Businesses understood they needed to up the personalization experience to cater to their customers needs. And it worked.
Here are some personalization in e-commerce stats:
- Marketers see an average increase of 20% in sales when using personalized experiences.
- 80% of shoppers are more likely to buy from a company that offers personalized experiences.
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
Implement Personalization
Do you want to add personalization to your business plan? Here are a few ways you can:
1. Start collecting data
If you are not already, begin collecting data. You can not use personalization in your business if you do not have data on your target audience.
Additionally, many customers are okay with sharing their data as long as it will improve their shopping experience and is done in an ethical way.
2. Provide a call to action
This can be asking customers to create an account, join your membership program, subscribe to your blog or join an email list. This helps the customer track their purchases and get benefits, while also helping you collect data.
3. Use peoples names
A person’s name is arguably the most important word in the world. Additionally, people immediately feel a connection when their name is used.
Use first names in emails, reminders and on your website.
4. Send reminders
Send an email to a customer with a list of items they may be interested in, remind a customer to make a purchase if they have abandoned their cart. Or make pop up suggestions while they are shopping on your site.
How Does Personalization Increase Sales?
Personalization gets customers to react. A call to action or suggesting useful content truly pushes customers to engage, which helps both the brand and the customer. Personalization overall elevates the customer service experience. Making customers enjoy shopping with the brand, trust the brand and keep coming back to the brand.
Implementing personalization in your business plan will encourage customers to engage, but also lead to returning customers. Furthermore, personalization will increase conversion and drive sales.
Ready to Buy a Domain?
A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match with us!
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