# Partsworld Group Secures Its Brand Domain

Canonical: https://saw.com/blog/en/podcast/partsworld-group-secures-brand-domain
Author: Jeffrey Gabriel
Published: 2026-10-21T16:00:00.000Z
Updated: 2026-10-22T14:36:52.709Z
Topic: Client Story

Partsworld Group grew from a Midlands warehouse into a family of businesses. Here’s why they secured their brand name on another domain extension.

# From a Midlands Warehouse to a Brand Worth Protecting

Over 25 years ago, Partsworld started out in Cannock, Staffordshire, right in the heart of the Midlands. The location was no accident. Excellent transport links meant parts could reach customers across the UK and worldwide.

## A Family of Businesses

Today, Partsworld Group is a whole family of businesses, from drivetrain and OE parts supply to logistics, performance and dedicated accessory stores for some of the best-known car brands on the road. Behind it all is a team of 40+ knowledgeable people who care about getting it right for every customer.

In 2021, they invested in their next chapter and added 2,500 sqm of new warehousing space. That's a clear sign of a company that plans ahead.

## Securing the Domain

So when the chance came to secure another domain with their keyword, just on a different extension, the decision was easy. We asked them why. Their answer:

"We wanted to secure this domain for future company use. Given our company name, it makes sense to invest in securing this domain."

## Protect Your Physical and Digital Space

Smart companies protect their physical space and their digital space. Your name is your brand, and every version of it you own is one a competitor can't.

We were proud to help Partsworld Group make the move.

## Frequently Asked Questions

### Why should a business buy its brand name on more than one domain extension?

Owning your name on more than one extension stops competitors, resellers or bad actors from registering it. It also means customers who type a different ending, like .co.uk instead of .com, still reach you rather than someone else.

### What is defensive domain registration?

Defensive domain registration means buying domains that match or closely resemble your brand, even if you don't plan to build a website on each one. Most companies redirect these extra domains to their main site so all traffic ends up in the same place.

### Which domain extensions should a UK business own?

Most UK businesses start with the .co.uk and the .com of their brand name. If you sell internationally or plan to expand, it's worth looking at the extensions for your key markets too.

### Can I buy a domain that someone else already owns?

Often, yes. Many registered domains can be bought from their current owners. A domain broker like Saw.com can find the owner, negotiate the price and handle the transfer for you.

### When is the best time to secure extra domains for my brand?

Before you need them. Domains matching established brand names can get more expensive or harder to get over time, so securing them early is usually the cheaper and simpler option.

Is your brand fully protected online? Let's talk at[saw.com](https://saw.com/).

## About the author

Founder & CEO of Saw.com, is a renowned domain broker with over $500M in sales, including record-breaking deals like Sex.com and Ai.com. In 2019, he left his dream job to start his own company, sharing insights and inspiring others to push their limits through candid conversations with industry leaders.