It is safe to say that 2020 messed up many things, for a lot of people. Individuals, families, schools, even the Olympics were all forced to stop and reevaluate their plans as the COVID-19 pandemic spread. This also included businesses. Every business worldwide needed to change their original business strategy. Restaurants stuck to online orders and takeout, stores used contactless curbside pickup and many companies conducted meetings virtually.
Although every part of businesses were affected by the pandemic, marketing strategy was one that needed to change immediately. Now six months into 2021, many of these new marketing strategies are remaining in place. Here are some marketing trends to watch in 2021 and beyond.
What Makes a Good Marketing Team?
A good marketing team does their research. They know their customer like the back of their hand and they understand what is going on in the world. Marketers understand their consumers’ problems that need solving. They are then able to take this information and create a marketing strategy that attracts customers to their service.
Many of the advertisements that came out during lockdown were examples of great marketing. As you probably remember, as soon as the world went into lockdown all of the ads changed their tone. Marketers focused on bringing people together, making shopping easier, everything was lighthearted and direct. The goal was to make people smile while everyone was stuck at home. But, of course, to also sell a product.
In the past year and a half, a lot has changed in the world of marketing. We are going to dive into marketing trends to continue watching in 2021.
Trends to Watch
1. Digital Transformation
During the pandemic, the world went digital. Nearly everyone worldwide was working remotely. Companies relied on team meetings and chat rooms to stay connected, and held live streams, virtual events and communities to reach their customers.
Although the world is slowly returning to the new normal, people have discovered that we do not have to return to how things were before. It is possible to stay remote and virtual. Now, we just need to create more efficient ways to do so.
2. Mobile Marketing
More and more people are using their smartphones and tablets to use search engines and shop. Today, mobile devices now account for nearly 2 of every 3 minutes spent online. Companies need to keep up with this. Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. Make sure your site has the same look and speed on a desktop, tablet and smartphone.
The performance of your mobile website could be the difference between a customer staying on your site or closing the tab.
3. Influencer Marketing
Influencer marketing will continue to grow in the coming years. They help give you exposure and build your online credibility. Social media users trust their favorite influencers and celebrities. They value their opinion on products and want what they are using. If your company collaborates with the right person, you could see huge growth in sales of your product or service.
Who better to rave over your new cosmetic line than a celebrity makeup artist with 200k followers? Exactly.
4. More Focus on Customer Experience
Customer experience is more crucial than ever. It is projected that in the next year, customer experience will surpass the price and product as a key brand differentiator. As a brand you need to decide how you will set yourself apart from the rest of your competition. This is one way you can do that.
Creating the right experience for your customer will help you in countless ways. Nowadays, people want easy, they want to feel like a valued customer, they want something different and fun. If you give this to them, your customers will return, they will recommend you to their friends and your business will benefit.
How can you do this? Set yourself apart. Make your shopping experience easier by adding one click checkouts. Engage with your followers on your social media and incorporate live streams and takeovers. Create a storefront or restaurant that is the most Instagram-able in the city.
5. Social Media
Not everything in the marketing world is abruptly changing. Social media will continue to be crucial to companies’ marketing strategy. However, here are some things to watch:
There will be an increase in videos on social media. Today, social media videos perform better than images and encourage 49% more interaction. TikTok is growing in popularity, now downloaded over one billion times globally. Instagram introduced Reels and has discussed the growth of video presence on the once image-only app. If more social platforms focus on video and video algorithms, your company will need to keep up in order to grow your viewers and engagement.
In 2020, marketers spent over $40 billion dollars on social media advertisements. It is projected that this number will rise to $49 billion in 2021 and $56 billion in 2022. Brands will probably begin spending more money on social media campaigns. Why? Because organic reach on social media will continue to decrease and it will be harder to get consumer’s attention.
Where Should You Start?
There is clearly a lot to keep in mind while creating your marketing strategy. One of the most crucial parts of your business is your website. Your site is most people’s first stop when looking into your company, it should showcase your brand and what your service is. This starts when you buy a domain name.
Saw.com wants to see you online and meeting your company goals. Our domain brokers share extensive experience in the industry and specialize in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.
If you are interested in speaking with an expert from our domain brokerage service, please contact us for a free consultation.