For most businesses, effective branding is the difference between success and failure. This is true for big corporations, but also local mom and pops, freelancers, and small business entrepreneurs.
Social media can be a powerful tool for business. It can generate new customers, sales, and traffic to your website. But it shouldn’t be relied on as the end-all-be-all for your business operations online. Why? Because when you put your business on Facebook, guess who has control over your business. If you guessed Facebook, you’d be correct.
Buying a domain name and securing your company’s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? Securing the services of an experienced, well-respected domain name broker with a decade of experience like me comes into play.