With more business moving towards the digital space, and away from brick-and-mortar operations, domain names (particularly dot-coms) have never been more valuable. A Boston Consulting Group (BCG) report finds that “over half of online customers worldwide go to the websites of businesses to begin searching for products—either directly or guided by search engines.”
As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $50 for it. One of the most important parts of my job is education – ensuring the potential buyer is aware of the metrics involved in valuing a domain name and why those metrics are important.
Projections show that the Identity and Access Management (IAM) industry, an already booming industry, will grow by over 13% by the end of 2026. As more and more people work remotely, the industry will continue to grow. Login.com is truly an industry-defining name, and there is no better time to buy this domain.