We discuss the rebrand from DashDash to Rows and the importance of a premium domain for your business in this Saw.com Spotlight.
Domain name status codes, called Extensible Provisioning Protocol (EPP) domain status codes, tell you the status of a domain name registration. A domain’s status codes can tell you whether the domain registration is about the expire, whether there are any restrictions on the name, whether the domain can be transferred to a different registrar, and more.
With more business moving towards the digital space, and away from brick-and-mortar operations, domain names (particularly dot-coms) have never been more valuable. A Boston Consulting Group (BCG) report finds that “over half of online customers worldwide go to the websites of businesses to begin searching for products—either directly or guided by search engines.”
As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $50 for it. One of the most important parts of my job is education – ensuring the potential buyer is aware of the metrics involved in valuing a domain name and why those metrics are important.