Rebrand vs. Brand Refresh

A rebrand vs. a brand refresh. You might be thinking, aren’t those two interchangeable? Like tomato, tomato? Not quite. 

It is easy to get confused when these two seem to come hand in hand. However, there is a large difference between a company rebranding and a brand refresh. A company rebrand is like tearing down your building and starting from the foundation again. While a brand refresh is a cosmetic upgrade, like a fresh coat of paint and a new mailbox. 

Today we are going to discuss the difference between a rebrand and a brand refresh, so you can decide what is right for you and your business! 

What is a Brand Refresh?

A brand refresh is a sharpening up of your company. Most commonly, this is your company’s visuals – including your logo, website, colors or any type of cosmetic upgrade. However, this can also be your brand culture – message, slogan, services or environment. 


There are many common reasons for a brand refresh. Maybe your business’ visual identity feels outdated, your visuals don’t fit the culture of your company, or your culture needs to change. Here are some questions to think about:

  • Have you received negative feedback on your website design?
  • Has your mission been rewritten in the past year or two?
  • Are you sick of your business colors?
  • Does your website lack that wow factor?
  • Are there new products or services that are not being advertised?
  • Does your business’ visual identity fail to capture the essence of your brand?

These are all smaller details you should be thinking about when deciding between a brand refresh and a rebrand.

What is a Rebrand?

A rebrand is a different marketing strategy from a brand refresh. When you rebrand, you are changing the corporate image of your company. A rebrand is necessary if there is a foundational shift in your company like a merger, a change in leadership, etc. A change in the foundation of your company is a change to your identity, and a rebrand is essential. 

Some things to think about if you are considering a full rebrand:

  • Are you trying to establish your company in a new market?
  • Do you want to improve your company’s reputation?
  • Did your company just merge with another company?
  • Are you changing your company name?

So, What is the Difference?

A rebrand and a brand refresh do seem very similar on paper. However, it is important to remember the difference. A brand refresh is what it sounds like – a freshening up of the look of your business. Especially your company’s online presence. A rebrand is a total revision of your company identity, going deeper than just the looks. It involves your values and your business operations. 

Do I Rebrand or Refresh?

The main goal of both a rebrand and a brand refresh is to have an impact on the audience. As a company, you need to decide what is going to work best for you. According to Forbes, your business has around one tenth of a second to seven seconds to make a good impression. 

What can your business do to make a good impression in that amount of time?

Does that mean you spruce up your company colors? Does it mean updating your website with new content? Or is it a name change? A change of message? This is for you and your company to decide. 

Brand Refresh:

  1. Update your website with fresh content or a new look. 
  2. Try a new advertising strategy.
  3. Update your company logo and colors. 
  4. Announce a new product or service. 
  5. Update your social media! Become more active, post new content, find new graphics and visuals to use.  

Rebrand:

  1. Reestablish your target market or audience. 
  2. Update your vision, message and company values. 
  3. Change your company name or change your logo. 
  4. Revise your slogan to fit your company’s new morals. 
  5. Rethink the culture and environment of your company. What does it feel like to work there and interact with?

Interested in Rebranding With a New Domain?

Thinking of rebranding your business? Need assistance with a brand refresh? Saw.com has you covered!

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. 

Is it Time for a Brand Refresh?

Are your marketing materials feeling reused? Does your logo feel dated? Have you grown out of love with your company colors? Well, it might be time for a brand refresh. 

A brand refresh gives you an opportunity to tweak your brand. Think of it as your company’s makeover – a haircut or a new outfit – that helps change how your company is perceived. Whether you buy a domain  name or change your company colors, there are many ways to refresh your brand.

In this article we will review the meaning of a brand refresh and how to successfully execute one.

What is a Brand Refresh?

In the world of branding, a brand refresh is a sharpening of your company’s visuals and/or message. Most commonly a cosmetic upgrade, a brand refresh allows you to reimagine the look of your company. However, a brand refresh can also include a change of culture – including slogans, services and message.

Why Would You Need a Brand Refresh?

  • Have you received negative feedback on your website design?
  • Are you sick of your business colors?
  • Does your business’ visual identity fail to capture the essence of your brand?

There are a few reasons brands need to have a brand refresh. Most commonly, your business’ visual identity feels outdated. Our society is constantly growing and changing, and your business needs to grow with it. Having a brand that feels current is crucial to being successful and building a loyal following. A brand refresh is tactical, to ensure your brand is caught up with industry marketing trends.

Another reason to undergo a brand refresh is if your visuals simply do not feel the culture of your company. Your company should be evolving, and it is okay if you feel your visuals have outgrown the overall feel of your company. If your website, advertisements, social media, etc. do not convey the essence of your brand, it is time for a refresh!

Brand Refresh Ideas

Not sure where to start on your brand refresh? Here are some of our ideas! 

Upgrade Your Logo

Love your logo but still feel like it needs a change? Update it! There is a way to update your logo without completely changing it. This can be done by updating the font, colors, simplifying it, etc. 

The Saw.com team recently went through a logo refresh – changing the font and adding navy blue to our palette of colors.

sawlogo
Saw.com Logo, 2019
Saw.com Logo, 2022

Develop a New Message

What do you and your team offer? What are your core values? Have your goals changed since you launched? 

Update or create a new brand message that will match your businesses new goals. Although this is not a cosmetic refresh, your customers will feel the new vibe of your business. 

Change of Offerings

A good time for a refresh could be when you are announcing a new product or service! This allows you to introduce your product and your new company look, all in one. Attracting new and returning customers.

Update Your Website

Another way to change the look of your brand is by redesigning your website. 

Update your information and/or work on putting out new and exciting content. If you changed your logo or colors, make sure your website matches and is easy to navigate and read. 

Another way to update your website is by updating your domain name! Acquire the premium or .com domain connected with your current domain. A premium domain attracts customers, improves SEO, marketability, credibility and so much more.

The Benefits

Overall, a brand refresh is a less expensive way to give your business a makeover – while still making a difference. A refresh allows your company to keep up with shifting industry and social trends. However, a refresh done correctly can also assist with business growth, attracting new customers and much more.

Looking to Refresh Your Brand With a New Domain?

At Saw.com, we can help you brand, or rebrand, your business.

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

Saw.com Featured on DN Journal

Ron Jackson of Domain Name Journal has just published his 18th annual State of the Industry Cover Story. Ron, a long time friend of the Saw.com team, covered the future of domains, NFT and cryptocurrency and more! It is an excellent read to review the past year of the domain industry in 2021 and prepare for what is to come in 2022. 

Saw.com is honored to once again be featured in the panel of experts. Co-Founders Amanda Waltz and Jeffrey Gabriel discuss running business during a pandemic, cryptocurrency and buying a domain that is an exact match. 

State of the Industry 2022

DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments. Specifically, in the internet domain registration market.

For the “State of the Industry”, Ron Jackson speaks with all leaders of the industry. From domain brokers to corporate leaders to domain investors and developers. These experts from all areas of the domain industry discuss their take on the past year and predict what is to come.

Saw.com Featured in DN Journal

Saw.com Co-Founders Amanda Waltz and Jeffrey Gabriel were both once again featured in DN Journal State of the Industry:

Jeff Gabriel is a world-renowned expert in domain brokerage and building sales teams and has had a role in over $400 million worth of domain sales. Previously, Jeff was the Vice President of Sales at Uniregistry where he and his team quadrupled sales dollar volume. Prior to that Jeff was the President and Co-Founder of Igloo.com and was also a Domain Broker at Sedo.

DN JOURNAL

Amanda Waltz is a dedicated, self-motivated business development professional with over 20 years of internet sales experience. Amanda is known for her outstanding skills in business development and communication, as well as her organizational, conceptualization, and time management skills.

DN JOURNAL

“In a reflection of their full partnership, Jeff & Amanda collaborated on their submission to our State of the the Industry report.

After another year like no other, it would be difficult to reject the increasing transition many companies were forced to continue to bring businesses entirely online due to in-person restrictions around the pandemic. We believe this is just one of the key drivers in the sustained growth of Domain Aftermarket. 2021 exceeded our expectations and will be remembered as a year we capitalized on many of the emerging industries “living” on the blockchain.

The funding for companies in both Crypto and NFT space led us to achieve success for many clients who sought an exact killer match .com domain to bring their brand to life. Additionally, one of the higher areas of growth for our team has been helping upgrade to their exact match .com, which has lead us to such sales as (to name just a few): Ai.comCandy.comVirtual.comAlloy.com and Experience.com.

Today’s consumers are drawn to authenticity and trust in branding, especially online. Brands are seeking the most direct path to engaging with their consumer and prospective customer base. Companies should make this easy for their brand loyalists as well as their prospective customers. We saw this in both 2020 and 2021, and expect this to continue into 2022. Of course, with the prediction of this pandemic becoming endemic in April of 2022 we expect people to reestablish their new normal. We expect high growth areas for travel, consumer goods, and also live and interactive experiences.  

Companies in the previously mentioned sectors will need to continue to drive both traffic and brand awareness to help fuel their growth and stand out from their competition. 

These sectors will be poised to experience new brand creation and will need their online identity to reflect this. Some will continue to put massive budgets into creating this identity by purchasing their exact match.com, as the data shows us with .com continuing to be the most popular and valuable with 158 million .com domain names currently registered.

Or if the .com is truly unattainable for them choose one of the extensions we have seen growing in popularity and dollar volume such as .ai.vip.law, .io, .co, .tv and even .gg. In four of those extensions, we have completed sales that the sale prices were higher than the highest reported sales.”

Thank You DN Journal

We are honored to have our Saw.com Founders featured on the panel of experts. DN Journal’s “The State of the Industry” report is always something to look forward to each and every year. DN Journal is always covering what you need to know about the domain industry and beyond.

Thank you Ron Jackson and DN Journal for having us!

We invite you to read the rest of the “State of the Industry” report here.

Interested in Learning More About Saw.com?

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. 

If you are interested in speaking with Jeffrey Gabriel or Amanda Waltz, or another expert from our domain brokerage service, please contact us for a free consultation.

How to Grow Your Business

We asked our Twitter and Instagram followers – What are your business goals for 2022? Among the responses: improve productivity, work on website design, improve SEO and buy a domain. But the most popular answer? To grow. 

Businesses large and small have been hit with challenge after challenge over the past two years as the world shifted online. But, it is a new year and therefore, a bit of a fresh start. It is the perfect time for you to make your good business even better. Today we are going to discuss how to take your business to the next level and grow in 2022. 

Is It Time to Grow?

Starting a business is exciting. You launch and want to go, go, go. Expand, open storefronts, build your empire. However, in business you must be realistic. Sometimes moving too fast can lead to downfall. Here are some tips to evaluate if it is truly your time: 

Your Industry is Growing 

If your business is within a fast growing industry, it could be time for you as well. Some fast growing industries currently are biotechnology, health care, AI, cannabis, online grocery and food delivery, etc. 

You should do your research – know your industry inside and out and stay up to date with industry news.

Constant Returning & New Customers

If you are in a steadily growing industry and seeing a constant flow of both new and returning customers, it could be another sign to grow. 

Listen to your customers. Do they have a need not being met? Is there more demand than you can supply? Do they have feedback on your business?

Steady Income

Be realistic with yourself. Do you have the resources? Is your business making steady money in a growing industry? Do you have a constant flow of returning and new customers?

If you are truly financially prepared to grow your business, do it!

How to Grow Your Business

After evaluating your resources you have decided to take the steps to grow your business. Congrats! Before starting your journey, remember, every company is different. What works for your company might not work for another. 

Nevertheless, we have compiled a list of places for you to start growing your company:

Do Your Research

As we stated above- research is crucial. 

As a business owner it is your job to know your industry, your business and your audience like the back of your hand. Always be on top of developing news in your industry, or a step ahead.

Understand Your Customers

You can not serve your customers, or attract new ones, if you do not understand them. Think about your target audience. 

  • How old are they?
  • What needs of theirs are not being met? 
  • What does amazing customer service look like to them? 
  • Is there a product not yet on the market that they would want in the future?

By understanding your customer, you can build a positive relationship with them. You can successfully serve them, and they can provide useful feedback.

Collaborate with Others

In business, it is all about creating strong relationships. Learn from your colleagues and competitors, work with other businesses! 

One example is affiliate marketing. Where another business, blogger or influencer posts about your company’s product or service. This can lead to more sales for you, as long as you share a cut of your profit with the third party. 

Another example is partnerships. Team up with another company that can help you branch out into new markets. Think of Starbucks and Barnes and Noble, Starbucks and Target, GoPro and RedBull.

Understand What Makes You Different

You have probably heard it a million times; if you want your business to grow, you need to be different. It is true!

Why should people shop at your business instead of others? What is it about your company that makes you stand out? Is there something that makes you special? What does your product offer your customers?

If you want to grow, you should be able to answer these questions.

Invest The Time in Marketing

Spread the word about your amazing business! 

Develop a marketing plan that fits your time and budget. Make a billboard, send flyers in the mail, have cards at your storefront, create social media pages, design your website – whatever you think will reach your target audience best.

However, our suggestion is spending the time to build your online presence. Especially in 2022, e-commerce is more popular than ever. Especially if you are a small B2C business, you want to get your name out there. 

  • Buy a domain
  • Spend the time designing your website
  • Work on increasing user engagement on social media 

Ready to Buy a Domain?

One step in growing your business is buying a domain and designing your website.

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

The Importance of Website Design

In the past few years, the importance of a digital footprint has grown more and more. It is nearly required for individuals and businesses to have a website and social media in order to keep up with global ecommerce. We have the pandemic and developing technology to thank for that. The COVID-19 pandemic sparked a rise in online activity as businesses were forced to shift their efforts to the Internet. Thus, creating a need for businesses large and small to put in the time and effort to develop their web and social media pages.

Entering 2022, it is crucial for businesses to develop their website. This begins with buying a domain and continues into designing the website. Today we discuss the importance of website design and how it can benefit your business. 

Website Design Trends in 2021

As we said, the pandemic over the past two years changed the business world forever. Additionally, the shift to primarily online business will surely have a lasting effect.  

Here is what we learned about website design in 2021:

  • 38% of people stopped engaging with a website if the content or layout were unattractive.
  • 57% of internet users said they won’t recommend a business with a poorly designed website, especially on mobile.
  • Users form an opinion on your website in 50 milliseconds – that is 0.05 seconds. 
  • First impressions are 94% design related, and based on visuals and design. 
  • Websites that take over 2 seconds to load are abandoned by 47% of users.
  • Half of website users believe that design is the top factor supporting a website’s credibility.

Benefits of Website Design

2021 showed us the importance of first impressions. Furthermore, how crucial visuals and design are to those first impressions. In mere milliseconds, users will have an opinion on your site. That first half second is the difference between a customer trusting your brand or closing the browser. 

Having a well designed business website provides countless benefits for your company, but here are a few: 

  • Sets a strong first impression
  • Improves SEO strategy
  • Builds trust with your target market
  • Makes you stand out among competitors
  • Makes you look more professional

Tips for Designing a Website 

Your website is how you show your brand to the public. It should stand out, look professional and most importantly, be you. 

Here are our tips for designing a visually appealing website:

1. Make sure you stand out

When it comes to designing a website, visual appeal even beats usability. This shows just how critical the look of your website is. 

This is different for every company, but make sure you pay attention to details. What colors look good together? What font is easy to read and fits your brand? How many tabs are there? 

2. Design with a target market in mind

When designing a website, users should be your top priority. Make sure you have defined a clear target market before designing your website. Who is the target market? What is their age? What are their interests? Would something in particular grab their attention?

3. Ensure it is easy to navigate

Besides being visually appealing, your site needs to be easy to navigate. This means your customers should be able to find what they are looking for in just 2-3 clicks. Make sure your homepage is organized and the tabs are clear (shop, about us, contact, etc.) Additionally, make sure your information is quick to find and easy to read. 

By doing this you can maximize readership and minimize website standstills. 

4. Make your website symmetrical

This goes hand in hand with being easy to navigate. Make sure your website is well organized and balanced. Do not put all of your information in one section and leave the rest of the page blank. 

Spread your information out, add photos, and leave a good amount of open space. This will make your website feel symmetrical, organized and professional. 

5. Develop an efficient mobile site

Did you know 91% of small business websites aren’t optimized for mobile use? Furthermore, over half of the global internet users access websites on their mobile devices. This is a problem. 

Businesses need to make sure their mobile site is fast and performs well. Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues.

Invest the Time and Money

Although these tips might sound tedious, going the extra mile to design your website will pay off. You will build trust with your customers, stand out from competitors and improve in all areas from SEO to sales. We urge you to spend the time, and invest the money, in designing the perfect website to showcase your brand.

Start Your Website Design With a Domain Name

You can not begin designing a website without acquiring a domain name first. 

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

Beginners Guide to SEO

SEO (search engine optimization) is the process of improving your website to make it more visible in online searches related to your business. For any online business, SEO is a game-changer. And it’s easy to see why. What this means is the first-page results are driving a vast majority of all traffic, leaving the rest behind. Think about it – when you search on Google, how often do you click to the second page of results? Probably never.

So we know SEO is important, but it doesn’t have to keep us up at night. That’s because it’s not rocket science. You don’t have to be an SEO expert to implement just a handful of techniques that will have you ranking higher in searches and driving much more traffic to your website.

In this article, we’ll discuss 6 things that anyone can implement to improve their SEO.

1. Update your Google My Business listing

If your business has a storefront and interacts with customers face-to-face in some capacity, updating your Google listing is a quick and easy way to immediately beef up your online presence. With Google My Business, you can choose how your business will appear on Google Search and Maps – including a link to your website, business hours, a physical address, phone number, and more.

2. Create Quality Content

This one is simple. Google’s algorithms work by analyzing web pages for keywords, traffic, in-bound and out-bound links, and more. Over time, the more high-quality, relevant content you post to your website, the higher you will rank. Then it becomes a positive cycle. As more people read and share your content, the higher you will rank on Google.

Here are some tips for creating quality content:

  • Do your best to ensure your content is well-written and engaging. More importantly, make sure it’s interesting!
  • Provide relevant information that your target audience would actually want to read and engage with.
  • Make it shareable. This will ultimately increase the traffic to your site.

Also, the great thing about publishing great content is that it lasts forever. Once you put something up, it can provide returns for you for years to come!

3. Optimize Web Pages

Optimizing your web pages is one of the best and easiest ways to rank higher for specific keywords. It involves:

  • Tagging relevant keywords – just make sure to not spam the keywords
  • Making the URL structure intuitive
  • Optimizing audio and video elements to improve site speed
  • Making the website mobile friendly

4. Use a Site Optimization Tool

Optimization tools do all the SEO dirty work for you so you can focus on what’s important to you for your business. For example, SEOCrawler instantly analyzes your web page content, giving you information on tags, page speed, keyword optimization, and broken links. Additionally, WordPress provides built-in SEO tools that are fairly easy to use and help you easily optimize your pages.

Google also provides a free Keyword Planner tool that helps you determine which keywords you should try to rank for on different pages.

5. Know Your Audience

When you create content for your website, always have your target audience in mind. Consider what they would search for (like specific keywords and phrases) on Google. A good way to get started on this is to research your competitors in the industry and look for the types of keywords and phrases they use in their posts and articles.

6. Acquire the Right Domain Name

As discussed many times on this blog, your web domain is your identity – it’s how people recognize you as they browse the internet. And that means your name can make or break your company.

And that is also true when we’re talking about SEO. To best maximize your SEO, follow these tips when choosing a domain name (also, these tips are general domain best practices even outside of SEO considerations):

  • If possible, go with .com
  • Use relevant keywords if applicable
  • Absolutely no hyphens
  • Use subfolders rather than subdomains (saw.com/blog rather than blog.saw.com)

We heed these best practices ourselves with saw.com, so you could say we stand by them.

Next Steps

The key to all of this is that, ultimately, the goal of search engines is to show people what they’re looking for. And if your business is what that person is looking for, but they can’t find you, it doesn’t matter. That person will go elsewhere for their business. So let’s help the search engines help our potential customers find us!

Before you follow tips 1-5, you’ll first need to acquire a great domain. For example, if you have a spammy-looking domain, it might not even matter if you rank high on Google because customers may be turned off by the name and not visit your website anyway.

To start crushing SEO for your business, contact a Saw.com professional today. We can discuss how a premium domain can fit into your overall SEO strategy for your business. Let us help you be seen online!

Cyber Security Threat Trends for 2021

As businesses of all sizes move from the physical space to the digital space, whether it’s an increase in online sales, or more employees working remotely, the threat of cyber attacks grows ever more present. It comes down to this – the larger your digital footprint, the larger the cybersecurity risks. But with the rapid migration of most aspects of business towards the digital world, and away from the physical world, it’s impossible for businesses not to increase their digital footprint.

This is why businesses must be vigilant in protecting themselves against the biggest cybersecurity threats. At Saw.com we help you buy a domain and sell a domain, but also help you protect your domain. In this article, we’ll discuss some of those threats and some ways you can protect yourself as a business owner.

4 Cybersecurity Threats for Businesses in 2021

According to a recent study by Cisco, 2021 Cybersecurity Threat Trends, the biggest cyber threat attacks to businesses in 2020 involved cryptomining, phishing, trojan viruses, and ransomware.

1. Phishing

Phishing is the main method through which most cyber attacks occur. In other words, phishing is the starting point to many endpoints such as crytpomining attacks, ransomware, spyware, trojan viruses, and more. It is a scheme that involves tricking the victim into downloading malicious software onto their computer. Bad actors typically do this by disguising themselves as legitimate – either a known business or coworker. They will then prompt the victim into taking action by clicking a link or downloading an attachment.

For example, a malicious actor might register a fake website masquerading as the retailer Walmart. For their fake website, they'll use a technique called domain hijacking and use a capital "i" instead of an L. See waImart.com instead of walmart.com - nearly indistinguishable by the naked eye, right!? 
They will then send out phishing emails to unsuspecting victims with known walmart.com accounts. They'll add Walmart branding to the email to make it look legitimate, and they'll include a clickbate subject line to catch your eye. The text of the email might read, "Early Black-Friday Members' Only Sale! Click below for exclusive early access!" Once you click that link, it's game over - the bad guy now can infect your device with a myriad of malicious software.

In the rest of the article, we’ll discuss three types of malware attacks that can stem from the above scenario.

2. Cryptomining

Cryptomining malware, sometimes referred to as “cryptojacking,” is an attack that takes over the victim’s computing power in order to mine cryptocurrencies like Bitcoin, LiteCoin, Ethereum, etc. It’s a fairly technical process by which miners can be awarded cryptocurrency coins without having to pay for them. They do this by using tons of computer processing power to add verified transactions to the cryptocurrency’s blockchain.

Because cryptomining requires so much processing power, it is very expensive and uses tons of energy. Herein lies the appeal of “cryptojacking.” If a bad actor were to hi-jack your computing resources, it could severely slow the performance of your computer system. This could lead to thousands of dollars lost in help desk and IT time resources.

Cryptomining attacks are done either through malware or through the browser itself, and the bad actors usually get you to the bad website by, you guessed it, clicking a link in a phishing email.

3. Trojan Viruses

A Trojan horse virus is a type of malware that, once installed, can read your passwords, record keystrokes, delete, steal, or modify data, and slow the performance of your computer or the entire network.

Trojans work by taking control of your computer to do a variety of harmful tasks. They are referred to as “Trojans” because, like the Trojan Horse of old times, they sneak into your system unnoticed and then wreak havoc once inside. In other words, once the “door” is opened to the Trojan, it’s game over.

Like cryptomining attacks, Trojan attacks are most commonly performed through phishing schemes. You click a link or attachment in a scam email, and the fake website or attachment installs the malware onto your device.

4. Ransomware

Ransomware is another type of malware that encrypts a victim’s computer system, making files and other systems inaccessible. Then, in order to access their system again, the victim is required to pay the hacker a ransom fee.

Because these attacks can bring businesses and organizations to their knees in an instant, hackers are usually paid their ransom as the victims have no other choice. Ransom costs can range from hundreds to thousand and even millions of dollars.

And once again, the most often used method for ransomware attacks is through phishing emails. Bad actors target individual employees of organizations and trick them into giving them access to the system.

How to Combat Cybersecurity Threats

If you haven’t noticed, a common theme is that most malicious software is spread through phishing attacks. In other words, hackers are getting access to victims’ systems because the victims themselves are giving them access. That is why the best way to avoid attacks like these is to educate your employees on how to spot and avoid phishing emails.

Nonetheless, humans aren’t perfect and there will always be the chance that an attack will occur. Additionally, as bad actors become more sophisticated, it is becoming harder and harder to avoid cyber attacks. Alas, as business owners, we should still do everything we can to stay a step ahead of the bad guys.

A great way to protect your brand from being involved in phishing schemes is to protect your domain name from hijacking. Here’s what you can do:

  1. Register your TLD with the Trademark Clearinghouse. This is not a requirement. However, this could provide you legal protection in case someone registers a name infringing on your trademark. However, if someone does register an infringing name, you would have to go through the legal process, which would cost you a lot of time and money.
  2. Use a proactive blocking service like AdultBlock. Blocking services automatically block registrations of infringing domains. This includes unlimited variants (look-a-likes) based on the holder’s labels! AdultBlock blocks names under the four adult-themed TLDs – .XXX, .ADULT, .SEX, and .PORN. Get AdultBlock with Saw.com today, and block trademarked domains under all four TLDs for up to ten years.
  3. Defensively register common misspellings of your domain. This will give you “ownership” of the domain so that no one can use it for nefarious purposes. If you’re willing to spend money to avoid legal fees, defensive registration is a good option to protect yourself from infringement.

Interested in Protecting a Domain?

Are you a business owner looking to protect you domain? Our team can help you!

To learn more about the ways you can protect your business, contact one of our professionals at Saw.com today!

Saw.com Spotlight: FloralSupplies.com

FloralSupplies.com is the one stop shop for all your floral supply needs. From silk flowers and flower bags to velvet flower boxes and gift wrapping – they have it all. FloralSupplies.com has every floral product you need, for every event. Check out their beautiful products here

At Saw.com, our mission is to help companies of every size be seen. Our passion is helping clients strengthen their brand by building their online presence. We help companies like 

FloralSupplies.com buy a domain to help them reach their company goals. 

Saw.com would like to congratulate FloralSupplies.com on the purchase of the domain name and we wish them luck on their future endeavors! 

What FloralSupplies.com is Saying about Saw.com 

We spoke with Randy Huang of FloralSupplies.com about his experience working with Saw.com to acquire this domain. Here is what Randy said:

1. Tell us about FloralSupplies.

We purchased the domain FloralSupplies.com and started to run the business. We sell florist’s tools and floral designer accessories such as flower wrapping paper, flower hat boxes, ribbons, vases, artificial flowers and plants, etc.

2. What made you decide to invest the money to upgrade your domain name or purchase a premium one?

Most of our products are sold through B2C platforms like Alibaba, Aliexpress, Amazon, Wish. As we all know, running a business on a B2C platform is not easy. We have to abide by platform rules and pay high commission. Now the profit margin is getting smaller and smaller because of the less traffic and fierce malicious competition from other sellers. Moreover, many of our customers have different requirements in product customization, delivery and payment methods. Therefore, in order to serve customers better and improve product profits, we have to develop and build our brand Website. 

3. What sparked your interest in this domain name? What was the process you took to pick this domain name for your company?

As I mentioned, our main business is selling flower shop supplies and accessories and we need a name that is easy to remember. Having a simple brand name which is recognized and understood on a global scale is very important to us. floralsupplies.com is just what we need.  It doesn’t need much explanation and it can make customers quickly know and remember our floral supplies. Also, Google searches volume of this keyword is so high.Target customers can find us more easily which can save huge marketing costs.

4. Were you happy with the service you received from us?

Yes, I was very pleased. You responded very quickly and we were able to negotiate the price within our budget. Actually before I got to you, I had already contacted two domain name brokers to buy this domain. Unfortunately, their service was very bad. When I was thinking a competitor may beat us to get floralsupplies.com, luckily, I found you. 

5. What have been the biggest challenges you have faced as a business?

As a new website, the biggest challenge for us now is marketing and how to get more traffic. There is a long way to go. Looking back, buying the domain name floralsupplies.com was one of the best decisions we ever made.

6. Is there any additional information about your story you would like to add?

We hope that FloralSupplies.com can be successful and maybe I can buy domain name Floral.com one day. 

Want to Acquire a Domain with Saw.com?

Saw.com would once again like to congratulate FloralSupplies on the purchase of FloralSupplies.com!

Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

4 Ways to Keep Your Customers Coming Back

Ryan: Is it cheaper to sign a new customer? Or to keep an existing customer?
Dwight: Keep an existing…
Michael: [to Dwight] Shut, it. Can I… can I just do it please? [to Ryan] Uh, it’s equal.
Ryan: It is ten times more expensive to sign a new customer.
Michael: Okay. Yes! It was a trick question.

In this classic exchange from The Office, Michael was wrong (as usual). And the figure, according to the Harvard Business Review, is that can even be up to 25 times more expensive to sign a new customer. It’s always in your best interest to earn your customers’ loyalty rather than to focus too much on getting new customers.

And it makes perfect sense – when customers come back at a high rate, you don’t need to spend nearly as much on marketing costs. Also, happy customers are more likely to tell their friends or family about your goods or services.

It’s quite simple – happy, loyal customers are better for your business. So how do you keep your customers coming back? Well, the first step to retaining your customers is to give them a great first impression. This starts with buying a domain name with Saw.com. Next, follow our 4 tips to keep your customers coming back.

1. Make it easy to work with you

A great way to bring customers back, again and again, is to give them a positive impression the first chance you get. Think of it like a first date – if your first date goes poorly, you probably won’t get a second one, right? First impressions are the same in business.

When you first interact with your customers, do everything you can to ensure it’s a positive experience. If it is, they’re much more likely to return. The first experience should be personal, interactive, and most of all easy. People tend to take the path of least resistance – not only in physical spaces such as walking paths but also when navigating user interfaces. If interacting with your brand provides a lot of points of “resistance,” your customers will be much less likely to return.

If you conduct business online, your website will likely be your customers’ first experience with your brand. To give your customers a good experience on your website, remember these key considerations:

  • Choose a domain name that is short and easy to spell.
  • Your website should be pleasing to the eye and easy to navigate. Create an “About Us” page so new customers can familiarize themselves with your brand.
  • Make your contact information readily available. Consider using a “Contact Us” form.

2. Listen to your customers

Another great way to retain customers is to get feedback on what your customers like and dislike about your business. Then, you can do more of the things they like and less of the things they don’t like (duh).

There are many customer survey products out there, but you really don’t need to get that fancy. The key is to simply give the customer an easy opportunity to share their feedback with you (whether by email, phone call, or app notification). Making this message personal shows the customer that you care about their feedback and are sincere in using it to improve your products or services.

Gathering feedback from customers can also be a good way to keep a touchpoint on your customers by thanking them for their business or informing them of other products, services, or even promotions you’re offering. This leads to number 3.

3. Stay in communications with your customers

Look at your existing customers as a major group to focus your marketing efforts. In today’s world, we are constantly bombarded with hundreds to thousands of options for where to spend our money. Keeping your brand top of mind for your customers is essential.

The best way to do this is through email marketing campaigns, promotions, contests, social media engagement. Another way to stay in your customers’ minds is to produce high-quality content in your industry. This one is overlooked by many companies – but it shouldn’t be! It is a real added value to your customers’ lives (and it’s completely free for them!) Doing these things might not lead directly to sales, but it will keep your customers engaged with your brand, and going to your website to potentially find out about new products or services being offered (or to remember why they purchased from you in the first place).

With this tip and every other tip, always remember number 1 – make it easy! Every interaction you have with your customers should be smooth and as easy as pie.

4. Reward your most loyal customers

Customers love to feel special, so make them feel special! Make them feel like they’re part of a club, and they’ll keep coming back.

Some simple things you can do to reward loyalty:

  • Offering a 25% discount with first order when customer joins your loyalty program or email newsletter
  • Implementing a point system. Giving a 25% off coupon after 400 points where each dollar spent is worth 1 point. Offering a free drink after 5 stars. Etc.
  • Grandfathering in prices for long-term customers when price rates increase.
  • Sending surprises after a certain number of orders
  • Giving one month free if customer purchases a year-long subscription
  • etc.

All of these make your customers feel special – like they’re getting a great deal. And they’ll remember you gave them that feeling.

Make Saw.com a Part of Your Customer Retention Plan

As discussed above, the first step to retaining your customers is to give them a great first impression. And the best way to do that is to start off with a high-quality, memorable domain name. Get started on your way to keeping your customers happy by making that first step and buying a domain name.

Contact a Saw.com professional today to learn how you can improve your overall customer experience.

Small Business Blog

8 Reasons Every Small Business Needs a Website

Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves.” And many see buying a domain name and setting up a website as a luxury they simply cannot afford. So instead, they may set up a Facebook page and call it a day.

In this article, we’ll discuss why a website is not a “nice-to-have,” and instead it is a much-needed, affordable tool for every small business.

1. Control Your Business

As a small business owner, you control most of your business’s decisions. If you have a physical storefront, you choose exactly how it looks and how it’s laid out. So why should your online presence and digital marketing be any different?

Facebook is a fine tool for reaching a certain clientele, but it has severe limitations. It has one layout, no customization options, and most importantly, you don’t own your page on Facebook. Basically, it’s fine until it’s not.

A website gives you a home online that’s yours and only yours. It allows you to show people your unique brand and what makes you stand out against the competition. It gives you control over how you communicate to your customers.

2. Be Credible

Professional websites lend instant credibility to any organization or business. With a website, you can effectively communicate your unique brand and values to potential customers, showing them that you are a legitimate business. This will get them truly excited to purchase your products and tell others about your business.

Without a website, many potential customers will question your business’s credibility. Further, they won’t gain an understanding of your true identity – who you are and what you stand for. They’ll just think, “Oh, this business looks just like every other business Facebook page.” You will lack credibility, and won’t stand out from your competitors. Worse, your competitors that do have websites will stand out from you.

3. Be Accessible, 24/7

With a website, you can communicate with customers and make sales 24/7.

First off, your website should give customers everything they need to know about your business, including your contact information, product or services, about me, etc.

If you make direct sales, you can use your website to include e-commerce functionality, including payments, inventory management, shipping management, coupon code tools, and more.

4. Add Value

Websites are also a great tool you can use to add value to your brand. You can do this by creating a robust About page and/or keeping an active blog.

An About page communicates to customers who you are as a brand – what you value, why you exist, and your mission. This is really important, as many potential customers visit the About page before deciding to purchase products or services. They need to know your values align with theirs and that you can be trusted.

An active blog does the same as an About page but takes it a step further. A blog educates customers,  bringing them closer to your brand as a trusted expert in the field. As a bonus, an updated blog can improve your site’s Search Engine Optimization (SEO).

5. Be Found

In some ways, Google has become ubiquitous with the internet (or at least finding things on the internet). So much so, that the verb ‘to google,” is now in the dictionary.

So it has become necessary to be included in Google’s search results. But having an online presence on social networks is simply not enough to be found.

Having a strong, professional website full of good content is the best way to rank on Google.

6. Get Leads

Rather than solely relying on a sales team to generate your leads, let a website become a lead generator! Once customers are interested in your products or services, they’ll know exactly how to reach you via your website. Also, existing customers will be able to easily tell their friends and family about you, increasing sales. Consider this scenario:

“Hey Tamika, where’s you get that dress? It’s so cute!”

“Oh, this new website – [         ].com!”

In this scenario, without an e-commerce website, Tamika would only be able to point her friend to some Facebook page. And at that point, there might not be an easy way for her friend to purchase the dress. The end result? A lost sale.

7. Compete With National Brands

Websites are great tools for connecting local businesses with local customers. This is because Google and other search engines prioritize results based on the user’s location. For example, if you’re in Springfield, MO and you search “auto shop,” you’ll be provided a list of auto shops close to you.

If you’re a local business, there are just a few things you need to do to take advantage of local search. First, create a Google “My Business” page and add your information to the page. Then, make sure your address shown on your website and Google My Business Page match. That’s it!

8. Do All of This Without Breaking the Bank

We acknowledge that one of the main reasons small businesses don’t acquire domains is because of the purchase price. However, due to reasons 1-7, we feel that the cost is worth it. The one-time purchase price is paid for by all the benefits of having a good website. When used properly, websites provide a positive return on investment (ROI).

Additionally, many options make websites less cost-prohibitive than ever before. These include:

  • Using third-party website builders like Wix or Squarespace instead of hiring a web developer
  • Purchasing alternatives to .com such as alternative TLDs, a ccTLD, or a domain hack

Key Takeaway

In the digital age, acquiring a domain name and setting up a professional website is a necessity. It’s as essential as a fast-food restaurant having a drive-thru window, or a retail store having a dressing room. Essentially, do it or leave money on the table (at best) and get left behind (at worst). It’s a no-brainer.

For more information on how you can acquire a domain and reach your business’s goals, contact a Saw.com professional today.